From Designer to Leader: A Deep Dive

Amanda George

Product Design Leader | Zillow, Meta

The leadership playbook nobody gave you.

Most designers step into leadership the same way. They were great at the craft, so someone promoted them. What didn't come with that moment was a roadmap, a framework for feedback, or guidance on how to stop being the best designer in the room and start being the leader the room needs.

The best design leaders today aren't the ones who stepped away from the work. They're the ones who stayed close to it. Inspecting details. Having a point of view. Setting a vision the team can build toward. Hands-on leadership isn't a liability in design. It's what produces great work.

But leading the work is only part of it. The leaders who drive the strongest outcomes also shape the culture around it. Teams where feedback flows freely and people feel safe enough to do their best work don't happen by accident. Instead it's created with intention and care.

These are the paths this course will set out to explore.

What youโ€™ll learn

Lead your team with confidence, raise the bar on design quality, and earn your seat at the table as a strategic design leader.

  • Build a personal leadership manifesto grounded in your values and principles

  • Make the mindset shift from great designer to effective design leader

  • Apply coaching frameworks to develop ICs and managers at every level

  • Create the conditions for psychological safety, trust, and high performance

  • Build quality rituals and rubrics your team can own and operate independently

  • Balance creative vision with the pace and constraints of real product work

  • Make the case for design in business terms that earn executive alignment

  • Build a stakeholder influence plan that strengthens cross-functional partnerships

Learn directly from Amanda

Amanda George

Amanda George

Design leader at Meta and Zillow. Teaching what I learned the hard way.

Led teams at
Zillow
Meta
Equinox
R
See all products from Amanda

Who this course is for

  • The Curious Senior Designer
    You're great at the craft. Now you're wondering if people leadership is the next chapter.

  • The Newly Placed Manager
    You're in the role but still finding your way. You're leading on instinct and ready for a real framework.

  • The Experienced Manager
    You've been leading for a while. You're effective, but you know there's another level to reach.

What's included

Amanda George

Live sessions

Learn directly from Amanda George in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Jan 12โ€”Jan 17

Week 2

Jan 18โ€”Jan 24

Schedule

Live sessions

6 hrs / week

Projects

3 hrs / week

Async content

1 hr / week

Frequently asked questions

Maven for Teams

Reimbursement

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Everything L&D needs: email template, receipts, and certificate of completion.

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort