Sales and Persuasion for Non-Salespeople
Aki Wijesundara, PhD
AI Founder | Google AI Accelerator Alum
Manu Jayawardana
Exited AI Founder | Co-Founder, Snapdrum
The selling and persuasion skills nobody teaches PMs, founders, and operators
The selling and persuasion skills nobody teaches PMs, founders, and operators even though you sell every single day. One live day. Frameworks you can use on Monday morning.
5,000+ professionals trained | Alumni from Google, Meta, and OpenAI | One-day live intensive
You sold something today. You just didn't call it that. You pitch and persuade every day. Nobody ever taught you the skill.
In 1 day, you'll learn how to sell across every context:
getting exec buy-in and pitching your roadmap in 15 minutes
discovery conversations that surface real pain and budget
handling pricing objections without flinching
cold outreach that actually gets replies
telling your own story in a way that opens doors
You'll learn through 2 live sessions and leave with a repeatable pitch. No sales background needed
What you'll leave with
A repeatable pitch structure (context → insight → proposal → ask)
The persuasion framework for any argument — budget requests to partnership proposals
Cold outreach templates — email, LinkedIn, and DMs
Internal selling frameworks — budget approved, roadmap prioritised, leadership aligned
Certificate of completion for LinkedIn
All templates, frameworks, and recordings — yours!
What you’ll learn
Leave with a repeatable system for selling and persuading in every context you actually face.
Understand why PMs, founders, and operators sell every day without realising it
Learn why most pitches fail in the first 30 seconds — and how to fix that
The mindset shift that makes every conversation more persuasive
How to structure any argument so people move from sceptical to committed
The difference between convincing and compelling
Why logic alone never closes anything and what to pair it with
How to structure a pitch for a time-poor exec and get buy-in in 15 minutes
How to sell a controversial decision to your own team
How to handle "what's the ROI?" on the spot without freezing
How to run a discovery conversation that surfaces real pain and budget
How to handle pricing objections without flinching
The follow-up sequence that actually closes deals
The structure behind cold emails, LinkedIn messages, and DMs that get responses
How to personalise at scale without sounding like a template
What to say in the follow-up when they don't reply
How to tell your story in a way that makes people want to hire, work with, or buy from you
The "what do you do?" answer that opens doors instead of killing the conversation
- How to position yourself in promotion conversations and high-stakes interviews
Learn directly from Aki & Manu
Aki Wijesundara, PhD
AI Founder | Google AI Accelerator Alum
Manu Jayawardana
Exited AI Founder | Co-Founder, Snapdrum
Who this course is for
Founders, Operators, Marketers, Product Managers running teams
Non Tech professionals with no prior coding/technical expertise
Consultants and agency owners who want to productize their delivery & Anyone who's bought tool subscriptions they never actually set up
Prerequisites
No coding, no technical background, no prior AI certification needed
No coding background, technical expertise required. Skills taught from scratch
Just bring the willingness to build something real
Your eagerness and passion
What's included
Live sessions
Learn directly from Aki Wijesundara, PhD & Manu Jayawardana in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Apr
26
Sales and Persuasion for Non-Salespeople: Full Day Live
Session 1 — The Art of Persuasion and Selling as a Skill
Session 2 — Selling Externally and Selling Yourself Discovery conversations that
Week 2
Schedule
Live sessions
4 hrs / week
Sun, Apr 26
5:00 PM—8:00 PM (UTC)
Projects
2 hrs / week
Each week you will have a project that skill stacks week by week to get you building agentic GTM workflows by week 4. Every project includes step-by-step guides. Time invested depends on your familiarity with AI.
Lifetime Access to All Recordings, Materials and Async content
5 hrs / week
Revisit the materials and lectures anytime. Recordings and slides are made available to all students. Learn in your own time & get a tonne of support in live sessions and homework huddles.
Testimonials
The AI training approach is outstanding. Our team learned to build practical AI solutions that we could implement immediately in our educational platform. The hands-on methodology made complex AI concepts accessible to our entire development team.
Kavi T.
CEO of Tilli Kids / Stanford PhDI sent my team through this training for upskilling, and the results have been remarkable. Within weeks, they became much more efficient at building automations and deploying AI agents at work. This program bridges the gap between theory and practice and it’s had a real impact on our productivity.
Aamir Faaiz
CEO of Bayseian
What It's Like To Work With Us
Hear It From Our Students
Learning AI Made Simple | Student Feedback on Our AI Engineering Bootcamp | TAI
Student Feedback on Our Bootcamp
Irena Palamani Xhurxhi Ph.D. AI/ML , Walmart
Hear directly from our Graduates
Momentum in Action
Proven Wins From Our Community
Where Results Speak Loudest
Our community of learners
