AI GTM Engineering Certification
Manu Jayawardana
Exited AI Founder | Co-Founder, Snapdrum
Aki Wijesundara, PhD
AI Founder | Google AI Accelerator Alum
Become a GTM Engineer in 4 Weeks
The role of marketers, sales ops, and growth professionals is changing fast. Stop falling behind. This certification teaches you how to build AI systems that automate your entire go-to-market motion from zero — even if you've never touched a line of code.
This certification will fast-track your evolution from a manual marketer to an AI-powered GTM operator.
You'll learn how to use AI systems as tools that multiply your thinking, not replacements for your strategy and judgment.
You'll build real workflows live, and finally kill the myth that you need an engineering background to automate your GTM.
You'll walk away with 4 fully working AI systems, a plug-and-play template library, and the confidence to adapt them to any product or market immediately.
Approach:
10% Theory, 90% Hands-On Building
Small Cohorts (max 15 people) for personalized feedback and real accountability
100% Live Sessions with weekly office hours
1:1 Strategy Session at the end of the course to apply everything to your specific GTM role
Async Support between sessions via private community
What you’ll learn
Ship a working GTM engine you own, can demo, and hand off to any team
What makes a GTM automation powerful vs. a waste of time
When to automate vs. when to stay manual in your sales cycle
The 5 building blocks every non-technical GTM operator needs to understand: trigger, input, logic, action, output
Replace brittle n8n and Make workflows with production-ready apps built in Lovable
Build a custom enrichment UI, outbound automation dashboard, and pipeline tracker you fully own
Deploy AI agents that connect Clay, Apollo, OpenAI, and HubSpot without any drag-and-drop platforms
Automatically monitor what competitors are publishing, posting, and promoting using Firecrawl
Identify their messaging patterns, channel strategy, and content cadence
Turn raw competitor data into prioritized growth opportunities for your own GTM roadmap
Discover which communities your ICP lives in and what they're complaining about
Set up brand mention monitoring across subreddits on autopilot
Auto-identify posts where your product is relevant and draft personalized responses
Track viral posts in your niche and extract hidden buying intent signals
Automatically identify ICP profiles engaging with relevant content
Build a live pipeline of warm leads without manual prospecting using Apollo + Clay
Use OpenAI + Firecrawl to write hyper-personalized cold emails that actually convert
Set up Instantly sequences connected directly to your enriched Clay lists
Automate CRM deal creation, stage movement, and follow-up tasks in HubSpot
Who this course is for
Founders and operators running teams
Non Tech professionals with no prior coding/technical expertise
Consultants and agency owners who want to productize their delivery & Anyone who's bought tool subscriptions they never actually set up
Prerequisites
Basic Prompting
Be familiar with basic prompting — knowing how to give instructions to ChatGPT or Claude is sufficient.
No coding, no technical background, no prior GTM certification needed
No engineering background or technical expertise required. All skills are taught from scratch during the course.
Just bring the willingness to build something real
Your eagerness, curiosity, and desire to build a real working GTM system is all you need to show up with.
What's included
Live sessions
Learn directly from Manu Jayawardana & Aki Wijesundara, PhD in a real-time, interactive format.
Lifetime Access to All Recordings & Materials
Revisit the materials and lectures anytime. Recordings and slides are made available to all students permanently.
Community of peers
Stay accountable and share insights with like-minded GTM engineers and growth operators in a private community.
GTM Engineering Certificate of Completion
Share your new skills with your employer or on LinkedIn. Maven-verified certification badge included.
Complimentary Access to a Future Cohort
If you're unable to fully participate during your current cohort, you'll have the option to defer and join a future cohort at no additional cost.
6+ Office Hour Q&As
Open office hours every week for questions, system reviews, and personalized feedback on your GTM builds.
4 working AI systems you build yourself during the course
Competitor tracking, Reddit engagement, LinkedIn lead signals, and a full outbound engine — all built live by you, owned by you forever.
GTM Vendor and Tool Workshops
Curated talks from industry experts working on growth, as well as workshops with the vendors behind the tools you'll use (Clay, Apollo, Lovable, and more).
24/7 On-Demand AI Support
Receive instant guidance, explanations, and help across every course module and your own GTM builds between sessions.
Every template, workflow, prompt, and automation — yours forever
Every template, workflow, prompt, and automation becomes permanently yours. You keep the exact systems used to build ICP lists, send emails, run outreach, and automate pipeline. Reuse, modify, and deploy them anytime for new products, clients, or businesses without starting from scratch.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
7 live sessions • 34 lessons
Week 1
Mar
29
GTM Engineering Foundations & ICP List Building - Build your First Automated Pipeline
GTM Engineering Mindset
How GTM Workflows Actually Work
Stack Setup & Clay ICP Builder
Hands-On: Build Your First GTM Automation Live
Week 2
Apr
5
Scrape Data & Write AI-Personalized Outreach at Scale
Firecrawl Data Scraping Agent
OpenAI Personalization Engine
Build your outreach app with Lovable
Hands-On: Deploy your personalization system live
Apr
1
Office Hours — Q&A, troubleshooting, get unstuck
Schedule
Live sessions
2 hrs / week
Learn directly from Aki & Manu in a real-time, interactive format.
Sun, Mar 29
5:30 PM—6:30 PM (UTC)
Sun, Apr 5
4:30 PM—5:30 PM (UTC)
Wed, Apr 1
10:00 PM—11:00 PM (UTC)
Lifetime Access to All Recordings, Materials and Async content
4 hrs / week
Revisit the materials and lectures anytime. Recordings and slides are made available to all students. Learn in your own time & get a tonne of support in live sessions and homework huddles.
Projects
1-3 hrs / week
Each week you will have a project that skill stacks week by week to get you building agentic GTM workflows by week 4. Every project includes step-by-step guides. Time invested depends on your familiarity with AI.
Testimonials
The AI training approach is outstanding. Our team learned to build practical AI solutions that we could implement immediately in our educational platform. The hands-on methodology made complex AI concepts accessible to our entire development team.
Kavi T.
CEO of Tilli Kids / Stanford PhDI sent my team through this training for upskilling, and the results have been remarkable. Within weeks, they became much more efficient at building automations and deploying AI agents at work. This program bridges the gap between theory and practice and it’s had a real impact on our productivity.
Aamir Faaiz
CEO of Bayseian
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Frequently asked questions
$799
USD
2 days left to enroll