Workshop

Get Started with ChatGPT Ads

Samraj Matharu

Founder, The AI Lyceum

Launch ChatGPT ads with a clear plan for your budget and results

If you’re responsible for a marketing budget, exploring ChatGPT advertising raises practical questions: where should you start, what should you spend, and how will you know whether it worked? You need enough understanding to make a sound decision and explain it to your team or clients.

This workshop takes you from a business brief to a campaign walkthrough, showing how to work with Ads Manager directly inside ChatGPT. We’ll cover campaign structure, relevant ad copy, context hints, budgets and bids, including the checks to make before approving changes.

Drawing on my media and measurement experience across WPP, Diageo and FARFETCH, I’ll explain the reasoning behind those choices. We’ll also cover tracking fundamentals, the role of pixels and the Conversions API, and how to interpret early results without jumping to conclusions.

You’ll leave with a campaign planning template, a launch checklist and a test-and-learn framework, giving you the tools to succeed in managing your ads in ChatGPT.

What you’ll learn

Gain the confidence to plan, launch and evaluate ChatGPT ads, and explain your campaign decisions to clients and colleagues.

  • See what ChatGPT ads look like and explore where they could fit into your marketing activity.

  • Learn the basic terms: campaigns, ad groups, ads, budgets and bids.

  • Identify a relevant use case for your business or clients.

  • Choose one clear goal, such as website visits or enquiries.

  • Define what you are promoting, who it helps and where your ad should send people.

  • Use a simple template to outline your campaign and test budget.

  • Watch a step-by-step demonstration of Ads Manager inside ChatGPT.

  • See how prompts can help prepare a campaign and draft ads.

  • Learn which settings to check before approving changes or launching.

Workshop agenda

  • Welcome and introduction to ChatGPT ads

    What ads look like, essential terminology and potential uses for your business.

  • Plan your first campaign

    Choose a goal, define your offer and landing page, and outline a small test budget.

  • Live demo: campaign setup inside ChatGPT

    Walk through campaigns, ad groups, copy, context hints, budgets and bids. Review settings before approval.

  • Measurement basics

    Understand impressions, clicks and costs. Brief introduction to tracking links, pixels and the Conversions API.

  • What to check after launch

    Ad reviews, low-bid warnings, reporting delays and simple decisions about what to test next.

  • Questions and your next steps

    Discuss your use cases and work through the first-campaign checklist.

Learn directly from Samraj

Samraj Matharu

Samraj Matharu

Contact

Founder of The AI Lyceum; former media and analytics leader at WPP and Diageo.

Diageo, WPP, Farfetch, Dentsu, Omnicom
WPP
Diageo
Omnicom
Farfetch
Dentsu
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Who this workshop is for

  • Marketers and paid media professionals who want to plan, launch and measure their first ChatGPT ad campaign.

  • Founders and business owners exploring ChatGPT ads to reach potential customers with a controlled budget and clear goals.

  • Agency teams and consultants who want practical experience with ChatGPT ads to guide clients and build a credible testing plan.

What's included

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

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Frequently asked questions

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Reimbursement

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Everything L&D needs: email template, receipts, and certificate of completion.

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