Samraj Matharu helps you make better decisions about AI.

I’m Samraj Matharu, founder of The AI Lyceum, an AI and media strategist, author and educator. My career spans Publicis, WPP, Diageo, FARFETCH, dentsu and Omnicom.

At WPP, I led an EMEA algorithm and data science team developing custom bidding. At FARFETCH, I repaired a tracking gap affecting $105m in gross transaction value.

I’m a Visiting Lecturer at Durham University Business School, an Oxethica Certified AI Ethicist and author of The AI Republic: A Dialogue. I also build with AI and have been recognised among the top 10% of Lovable users globally.

Through my workshops, podcast and community, I help people understand AI, ask better questions and put what they learn into practice.