The AI Reputation Playbook

Prashant Saxena

VP | AI Reputation Researcher | Operator

AI now shapes how people see brands. Reputation determines who wins.

AI already influences how people discover, understand and choose brands.

For communications teams, this changes how reputation is built and protected. For marketing teams, it affects visibility, preference and demand. For risk teams, it creates new ways for misinformation and reputation gaps to spread. For product teams, AI increasingly shapes how products are explained and compared. For sales teams, it can influence trust before a customer ever speaks to you.

Most organisations still do not know what AI says about them, which sources shape those answers or how they compare with competitors.

This course gives you a practical way to find out and act on it.

You will audit your organisation across leading AI platforms, identify the narratives and sources influencing your reputation, benchmark competitors and build a clear plan to improve how your brand is seen, trusted and chosen.

You will leave with your own AI Reputation Playbook and a concrete action plan.

What you’ll learn

Understand how AI shapes reputation, then turn what you find into actions that improve customer trust, brand visibility, commercial growth.

See how leading AI platforms describe, compare and recommend your organisation.

Identify where competitors are stronger, weaker or more visible in AI generated answers.

Trace the sources, narratives and credibility signals influencing how AI sees your brand.

Identify misinformation, weak narratives, missing evidence and areas where your brand can gain ground.

Translate AI visibility and trust into implications for marketing, product, risk, sales and growth.

Leave with clear priorities, competitor benchmarks, source and narrative maps, and a 30/90 day action plan.

Learn directly from Prashant

Prashant Saxena

Contact

Revenue leader | AI reputation researcher | 300+ brands & governments

See all products from Prashant

Who this course is for

Communications & Corporate Affairs Leaders
Manage reputation, media and issues as AI reshapes what people see, trust and believe.
Marketing & Product Leaders
Understand how AI affects brand visibility, product discovery, comparison, recommendation and choice.
Risk Leaders
See how AI can amplify reputation risks and trust gaps while influencing various stakeholders (customers, investors, partners)

What's included

Live sessions

Learn directly from Prashant Saxena in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

AI Reputation Audit

See how leading AI platforms describe your organisation, brand.

AI Reputation Playbook

Build your own playbook with competitor benchmarks, source and narrative maps, and a 30/90 day action plan.

Templates & Frameworks

Reuse the audits, scorecards and frameworks after the course.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Oct 6—Oct 11

OCT 6, Session 1, 90 Min

1 item

Oct 8, Session 2, 90 Min

1 item

Project (Do it from home), 60 Min

1 item

Week 2

Oct 12—Oct 18

OCT 13, Session 3, 90 Min

1 item

Oct 15, Session 4, 90 Min

1 item

Project (Do it from home), 60 Min

1 item

Schedule

Live sessions

3 hrs / week

Learn through two 90 minute interactive sessions each week. We will combine practical frameworks, live AI reputation analysis, real brand examples and working sessions on your own organisation.

Projects

2 hrs / week

Apply each framework to your own organisation. Build your AI Reputation Audit, competitor benchmark, source and narrative maps, then combine them into your final AI Reputation Playbook.

Async content

1 hr / week

Review short readings, examples, templates and exercises before each session so live time can focus on discussion, application and feedback.