Basia Kubicka

ex-CEO @ Techstars backed startup, ex-PM at Sequoia-backed startup

AirScale

The LinkedIn System for PMs to Get Job Offers w/o Applying

AI Product Manager | Creator of The AI Authority Engine

Master the niche positioning that puts you on shortlists before roles ever go public.

How to be the PM every hiring manager has on their wishlist

The 2h system I used to grow from 0 to 47k+ followers in 6 months.

How to build your LinkedIn authority in 2 hours a week

One post type gets you seen by new hiring managers. The other makes them want to hire you. Learn when to write each.

How to know which posts grow audience vs. authority

Learn how LinkedIn's AI really works now and become the seller buyers already trust before you ever reach out

Fortune 500 LinkedIn Strategist

NetApp

Cisco

University of Notre Dame

Rubrik

Juniper Networks

Richard Bliss

LinkedIn Top Voices expert with 120K followers & global sales results.

Cohort 4

Cohort 5

You're doing everything you were told works on LinkedIn: - Posting consistently. - Engaging with content. - Sending personalized connection requests. - Optimizing your profile with keywords. And it's not generating conversations. Your posts get a handful of likes from the same colleagues. Your InMails go unanswered. You watch competitors land meetings while your content disappears into the void. You start wondering if social selling even works anymore—or if you're just not cut out for it. Here's what nobody told you: LinkedIn fundamentally rewrote its algorithm in 2025. The platform now runs on a 150-billion parameter AI engine that decides who sees what based on relevance, not recency. The tactics that worked 18 months ago—daily posting, hashtag strategies, engagement pods—now actively hurt your reach. It's not you. The rules changed and nobody sent you the memo. This course gives you the updated playbook. Based on research from 600,000+ posts, you'll learn exactly how the new algorithm thinks, what it rewards, and how to turn LinkedIn into what it should be for sales professionals: a system that generates real conversations with buyers who already trust you before you ever reach out.

LinkedIn Changed Everything in 2025. Most Salespeople Don't Know Yet

Understand why LinkedIn rewrote its algorithm in 2025 and what it means for you

Optimize your profile so the AI shows your content to the right buyers

Turn comments into prospecting, without cold outreach required

Know which formats work, how often to post, and what kills your reach

Build topic authority that reaches decision-makers outside your network

Create a repeatable weekly system that generates real sales conversations

Business Leaders looking to expand their voice and influence online.

Sales Professionals who to be impossible to ignore. Being able to engage with prospects and buyers through genuine relationships.

Business Development professionals who want to reach their prospects and cut through the noise of being ignored.

Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.

Creator | 2 x TEDx Speaker | 30 under 30

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

February 2023 1-Day

Learn How to Leverage Your Story on LinkedIn to Unlock Opportunitites. 

June 2026

<h3>Turn LinkedIn Into Your Storytelling Lever</h3>LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities. Here's the #'s: <ul><li>1B+ people are on LinkedIn</li><li>Only ~1% actually post content</li><li>The average user makes over $75,000</li><li>6 people are hired every minute</li><li>Over 100 million messages are sent daily</li><li>and the weirdest part - only 1% of users post content weekly </li></ul>That's right. 99% of people are scrolling. Very few are telling a story<h3>What You Need Is Better Storytelling </h3>In This Class, You’ll Learn To:<ul><li>Write posts people actually read</li><li>Turn your experience into authority</li><li>Create content that leads to DMs, new friends, partnerships and hires</li></ul><h3>The Opportunity</h3>Organic reach is still wide open, because most people aren’t posting.But this window is closing.<h3>The Math</h3>Better storytelling → more attention → more opportunitiesSee you in class.

Scale Your Storytelling in a 1 Day Workshop

Gain the 10 habits of LinkedIn storytelling

Learn the ins and outs of the Linkedin ecosystem

Leverage your brand to open doors

Meet other content creators and CEOs

Founder &amp; CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs &amp; Speakers:&nbsp;You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants &amp; Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

Learn the shortcut to land media, deals and contracts using AI

$3M in Earned Media. Authority Builder.

Forbes

The New York Times

HuffPost

Google

Entrepreneur

Iza Montalvo

Ranked #1 in Branding & Positioning. Top 1% LinkedIn Creator. Media Expert.

Gain the freedom to design your work and your life on your own terms.

Break Free From The Single-Income Trap

Raise Your Hand If You've Heard That You Have To:<ul><li>✕ Grow to 10,000 followers before anyone will take your LinkedIn presence seriously.</li><li>✕ Post every day for a year before you can charge for your expertise.</li><li>X Speak for free before you can land a $5k to $25k keynote</li><li>✕ Go viral before you pitch yourself to media, stages, or corporate clients.</li><li>✕ Hire a PR firm or a personal branding agency before executives will pay attention to you.</li></ul>Is This You?<ul><li>✓ You have been in your industry long enough that your results speak for themselves</li><li>✓ You have credentials that should be opening more doors than they are</li><li>✓ You searched your name on AI last week and did not love what you found</li></ul>If any one of those is true, your authority needs exposure. And the right positioning is what gets you in the room and on the shortlist. That's exactly what this workshop fixes.

Skip the line and land premium opportunities

Identify your most marketable skills

Land consulting and fractional roles

Build a standout personal brand online

Leverage digital tools for remote work

 Achieve true freedom over your time and work

A consultant or professional with 10-plus years of experience and a client roster that proves their value. Their pipeline is slowing.

A C-suite leader, VP, or senior director who has decided their next move requires a public profile that matches their private reputation.

An entrepreneur whose credibility runs through their personal name. They cannot afford to have that answer be incomplete, vague, or wrong.

Build a working AI system connected to your real PM tools - research, prototypes, evals, and automation in 4 weeks.

Founding Cohort

20 years in product. 200+ PMs coached.

Indeed

Bazaarvoice

Will Lowrey

 20 years in product leadership. Indeed, Bazaarvoice, startups. 200+ PMs coached

Cohort 2

Every PM has tried AI by now. Most stopped at chatbots.You've pasted a PRD into ChatGPT. You've asked Claude to clean up an email. But none of it stuck. You don't have a system. You don't have workflows connected to your real tools. You're still doing the slow version of your job. The gap isn't knowledge. It's infrastructure. This bootcamp builds it in 4 weeks.Week 1: Run a competitive analysis in 20 minutes that used to take half a day. Build a reusable skill so the next one takes 3. Week 2: Write a PRD, build a clickable prototype, and run evals that prove it works. Week 3: Wire Claude into your actual stack - Slack, Linear, GitHub, Google Docs. Run your skills on live data. Week 4: Chain it all into a PM operating system that runs on a schedule.We start from zero. Pre-work covers the terminal, prompting, and your first skill before the first session. You bring your real work. Every exercise runs on your actual PRDs, backlog, and tools. 25 PMs max. You build things you keep. Custom skills, a CLAUDE.md that teaches Claude your product context, and workflows connected to your real stack. You don't leave with notes. You leave with a working system.

Stop prompting. Start building your PM operating system.

Do PM research in 20 minutes that used to take half a day.

Go from PRD to clickable prototypes to quality proof with your custom Eval Suite

Connect Claude to your actual PM tools.

Build a PM operating system that runs on a schedule.

Start from zero. No coding experience needed.

Learn by doing your actual job, not case studies.

If you believe that AI is a fad and is going away, this isn't for you. We are leaning in to what the future can be.

This course is NOT FOR everyone

If you're in product, TPM, design, or engineering and want to bulid AI into your actual workflow, this is the right place.

This IS for Product and adjacent roles like TPM, Design, Engineering

You don't need to be perfect. You need to be willing to build, test, and iterate. That's the whole course.

Are You Ready To Try, Fail, Learn, and then Try Again?

The AI-Curious PM - tried ChatGPT or Claude casually but haven't built it into their daily workflow yet. You want a system, not more tips.

Documentation-Drowning PM - Senior PMs drowning in PRDs, roadmaps, stakeholder updates. You need to reclaim hours for strategic thinking.

The Team Leader - leaders who want to model AI-augmented work for their team. Master it yourself first, then bring the system to your org.