Free Lesson
Deconstructing AI-First Service Design
30 min
Jul 17, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
See Where AI Actually Changes the Service
Identify the hidden layers of AI-first services including orchestration, memory, decision logic, escalation and more.
Diagnose AI Service Risks Before They Scale
Deconstruct real AI-first service patterns and identify weak points across frontstage and backstage systems.
Redesign Services for Human + AI Collaboration
Use a framework for designing AI-assisted services that balance automation, human judgment, transparency, and recovery.
Why this topic matters
Most orgs are not designing AI-first services.
They are adding AI onto old service models.
That creates fragmented experiences, operational confusion, hidden risks, poor escalation, unsafe automation and trust failures. Chiefly, AI changes more than the interface. It changes: decision-making, workflows, governance, accountability, customer expectations-- with a bigger focus on backstage operations
You'll learn from

Frank Spillers UX Inner Circle
Frank Spillers 25-year UX and Service Design Leader
Previously at
