Brett Goldstein

Content Creation for Startups

Founder/CEO of Micro

To gain followers, make friends, attract investors, customers and team members, and find your creative center.

How to post on X

How to post on LinkedIn

The specific techniques for storytelling, scripting, shooting, editing and more to optimize for engagement

How to create a great launch videos

In today's digital landscape, influencer marketing stands as a powerful tool for marketers, agency owners, and founders seeking to amplify their brand's reach and authenticity. By leveraging influencers who resonate with your target audience, you can create genuine connections and foster trust in a way that traditional advertising often struggles to achieve. Influencers bring credibility and relatability, making your brand's message more impactful and engaging. Additionally, influencer marketing provides unparalleled access to niche communities, offering precise targeting and higher ROI. For agency owners and founders, integrating influencer strategies not only diversifies your marketing efforts but also aligns your brand with innovative trends, ensuring you stay ahead in a competitive market. Embracing influencer marketing is not just an option; it's a strategic imperative to drive growth, build loyalty, and achieve long-term success.

Why Influencer Marketing?

Course Syllabus

There will be homework in addition to worksheets for you to complete. Set aside the time to invest in yourself and your business.

Weekly projects

Course schedule

Startup founders who want to increase awareness, engagement, generate high-quality content, and sales.

Small-to-Medium Business Owners who want to test influencer marketing before taking the plunge in hiring someone to do it full-time

Freelancers or Consultantswho know would like to learn more and add influencer services to your current digital marketing offerings.

For B2C Startup Founders, SMBs, Freelancers, Consultants, and Agency Marketers.

Run an influencer campaign with confidence

Are you looking to tap into Gen Z and millennial consumer markets?&nbsp;Are you launching a new <a href="https://www.chicagotribune.com/consumer-reviews/sns-bestreviews-home-most-instagrammable-decor-from-amazon-20200220-lkab7c6hfra2hlvtv3rsbgjaha-story.html" rel="noopener noreferrer" target="_blank">Instagrammable product</a> that can capitalize on or even become a new trend? Or does your business need a boost in credibility from reliable sources? AI Resource: top influencer ID software

Define Your Influencer Marketing Goals
 

Identify your unique selling points and use them to find influencers in a similar niche who can help you build consumer trust.&nbsp;Be prepared to let your influencers take the reins in some cases; it helps to let your marketing efforts originate from a place of authenticity.

Create an Influencer Marketing Campaign Concept
 

Social media influencers can tap into the emotions of your target audiences and inspire them to engage with your brand to help you achieve your marketing goals.&nbsp;Make sure the actions you plan to take align with those goals and expected outcomes across the board.

Define Your Target Audience & Distribution Channels

I ran competitive influencer campaigns for Reebok, Procter &amp; Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality, engaging content.Gain the&nbsp;insider knowledge at an accessible cost.

Common Influencer Campaign Mistakes to Avoid
 

How to find the influencers who align with your current top spenders (or those who are already looking for your product or service!)

Finding the Right Influencers

Learn the best outreach and ongoing communication tactics to create your influencer partners engaged and connected to your brand.

Communicate with Influencers Effectively & Efficiently

What to include in your contracts depending on the content you need, where you want to post it, how long you would like to use the content, and more! AI Resource: the top tools to streamline influencer contracts

Influencer Contracting 101

Now that you're up and running, how will you maintain momentum to reach the finish line (gorgeous content, an engaged audience, increased following, and revenue!)

How to Manage Your Influencer Marketing Campaign

What is most important for your campaign? Reach, CPA, engagement, earned media value, click-through-rates, etc. are all examples of reliable ways to check the effectiveness of your influencer marketing campaign beyond just revenue. AI Resource: performance benchmarking

How to Get the Highest Return on Your Influencer Investment

Make sure you're gaining the insights behind what worked, what did not, and how to use these learnings to iterate even more successfully in the future. AI Resource: the top tools to personalize and templatize influencer outreach

Campaign Tracking ROI & Reporting

Learn actionable processes to run effective and efficient influencer campaigns to drive awareness, engagement, and revenue.

Georgina Whalen

Winter 2026 Cohort

A 4-week cohort taught by a Fortune 500 influencer strategist, built for SMBs.

Influencer Marketing for SMBs - How to Build, Launch & Measure in 90 Days

Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.

Creator | 2 x TEDx Speaker | 30 under 30

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

February 2023 1-Day

Learn How to Leverage Your Story on LinkedIn to Unlock Opportunitites. 

June 2026

<h3>Turn LinkedIn Into Your Storytelling Lever</h3>LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities. Here's the #'s: <ul><li>1B+ people are on LinkedIn</li><li>Only ~1% actually post content</li><li>The average user makes over $75,000</li><li>6 people are hired every minute</li><li>Over 100 million messages are sent daily</li><li>and the weirdest part - only 1% of users post content weekly </li></ul>That's right. 99% of people are scrolling. Very few are telling a story<h3>What You Need Is Better Storytelling </h3>In This Class, You’ll Learn To:<ul><li>Write posts people actually read</li><li>Turn your experience into authority</li><li>Create content that leads to DMs, new friends, partnerships and hires</li></ul><h3>The Opportunity</h3>Organic reach is still wide open, because most people aren’t posting.But this window is closing.<h3>The Math</h3>Better storytelling → more attention → more opportunitiesSee you in class.

Scale Your Storytelling in a 1 Day Workshop

Gain the 10 habits of LinkedIn storytelling

Learn the ins and outs of the Linkedin ecosystem

Leverage your brand to open doors

Meet other content creators and CEOs

Founder &amp; CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs &amp; Speakers:&nbsp;You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants &amp; Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

How professional investors evaluate early-stage companies; leave with a polished 3-5 minute pitch and 10-slide deck.

 Co-Founder, MySpace 

Brett Brewer

Co-Founder, MySpace · Co-Founder and Managing Director of Crosscut Ventures

TV Writer and Showrunner

Lindsay Sturman

 Showrunner, writer and Executive Producer

Cohort 1

Most founders spend weeks perfecting their slide deck, and just minutes thinking about the story it tells. They walk into investor meetings with the right information in the wrong order, framed in a way that explains rather than compels. They leave without a yes — and often without understanding why.Brett Brewer has heard thousands of pitches over two decades as both founder and investor. He co-founded MySpace — which grew to 115 million users and sold to News Corporation for $673 million in Oct 2005— and is now a seed-stage investor backing early-stage founders. What he has found is that founders who raise are almost always the ones who tell the best story. And telling a story is a craft that you can learn.Hollywood has a lot to teach founders. Lindsay Sturman has spent 25 years writing and producing television. The tools TV writers use every day to hook an audience, name a villain and hero, create urgency, and land a payoff are the same tools the best founders use to pitch investors. Few founders have been taught these tools. This course is a chance to learn the techniques from two experts – with practical break-out sessions and guidance to apply them to your pitch.

A great pitch is not a summary of your business. It is a story.

Build and deliver a pitch

Close the deal

Founders at pre-seed or seed stage preparing to pitch investors and build a pitch that is structurally correct and genuinely compelling

Founders who have pitched and gotten polite passes without understanding why

Business leaders, GMs and PMs who pitch vision, product, and ideas and want a deeper, more durable storytelling toolkit

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.