Lee Densmer

Mastering LinkedIn: How to Write Stong Short-Form Content

Content Marketing Strategist and Author of "Content: Simplified"

Learn how good short-form content on LinkedIn builds credibility, expands your network, and creates opportunity.

Why mastering short-form content matters for social growth

Understand the unique challenges of social posts and why skills that work in articles or emails don't work here.

How short-form social content is different from long-form

Gain practical skills for structuring posts that grow your audience, build credibility, and earn engagement.

How to write short-form content that drives engagement

Build confidence, overcome “cringe,” and use LinkedIn as a powerful career growth tool.

Author | Speaker | 600k Online Community

Courtney Johnson

Author and content creator, founder of Level Up on LinkedIn

LinkedIn Growth Expert

Mischa Collins

Entrepreneur helping founders grow authority and revenue on LinkedIn.

Q1 2026

SPRING 2026

You’re not being overlooked because you lack talent. You’re being overlooked because you’re invisible.Every time you hesitate to post or second-guess yourself, it costs you money, credibility, and opportunities. Meanwhile, people with less experience are landing clients and roles—not because they’re better, but because they’re visible.LinkedIn is no longer a digital résumé. It’s the engine behind clients, job offers, speaking opportunities, press, and partnerships.If you’re not building your brand there, you’re building someone else’s.The world doesn’t reward the most talented. It rewards the most visible.This is where that changes.In 4 weeks, you’ll:<ul><li>Build a compelling LinkedIn profile</li><li>Create authority-building content without feeling fake</li><li>Form real relationships with the right people</li><li>Turn followers into leads, clients, and opportunities</li></ul>This is a proven system that turned LinkedIn into a multi–six-figure growth channel—without ads, gimmicks, or pretending to be someone you’re not.Visibility is the new currency. Silence is expensive.The doors are open. You’re either in—or watching from the sidelines.

Unlock Higher Pay, More Clients, and Inbound Opportunities Through LinkedIn

Build a high-converting LinkedIn profile that clearly communicates your value

Develop a confident, authentic voice that eliminates hesitation and “cringe”

Create authority-building content

Grow meaningful relationships

Turn visibility into inbound opportunities

Implement a repeatable LinkedIn system

You know you’re capable of so much more — but feel stuck at the same level.

You’re tired of watching less talented people get the jobs, clients, and spotlight you deserve.

You feel invisible — even though you know you have value to offer.

Get clear on who you are, what you’re great at, and how to show up online with confidence to guide your career with clarity and intent.

Grace McCarrick

100k+ on TikTok, Soft Skills Speaker & Consultant

Maven

Cameo

Pinterest

Mercury Bank

Compass Real Estate

Mallory Contois

20k+ on Linkedin, Startup Leader, Founder

Joseph Olender, Personal Branding Expert

Brand Strategist, Personal Brand Consultant and Advisor

January

March 2026

Defining your personal brand - what people know and remember you for - is one of the highest impact things you can do for your career.We would know - building and crafting our own personal brands has completely altered the course of our careers and lives. It’s not about building an audience or chasing reach - it’s about getting to know yourself and learning to express your strengths, experiences, values and belief systems with clarity. When you do, career decisions get easier, opportunities become clearer, and people think of you in the right moments.Together in this 10-day group cohort, we'll define your niche using the playbooks that have worked for us, sharpen your voice through practice and 1:1 feedback, and help you begin to show up online with confidence.By the end, you’ll walk away with a strong personal positioning statement, an optimized online profile, a content strategy you’ll actually follow, and a repeatable routine for growing your network and visibility.This course is for anyone ready to build credibility, community, and long-term career stability in a rapidly shifting professional world.

Define your POV, sharpen your voice, and start confidently showing up online.

Define your unique positioning in your space

Craft a stronger, clearer digital presence

Clarify your content pillars and tone of voice

Design a sustainable content routine that works for you

Begin to expand your network and community

Accelerate your career growth through visibility

ICs and Managers You have the expertise to turn into a personal brand, but need help navigating how to do it within your current role.

Generalists You can flex into multiple functions and struggle to define a clear story that connects them into a single, impactful narrative.

Consultants and Fractionals You need a stronger brand to attract the right clients, and you're looking to craft something that stands out.

Leave w/ 10+ polished posts, a repeatable content system that saves hours each week & clear positioning that attracts the right clients

LinkedIn Organic Growth Strategist

Denison University

Bloomberg

InStyle

Molly Godfrey

LinkedIn Visibility Strategist, Viral Content Creator, $2M Generated for Clients

October 2025

Winter 2026 Cohort

You’re a deep thinker. You have valuable expertise &amp; insights, but it’s frustrating when you can’t seem to get a LinkedIn visibility breakthrough. It shouldn’t be this hard for someone with your level of experience &amp; knowledge to be seen as an authority &amp; attract the right clients. I know the feeling. I launched my 1st business on Instagram while running a blog. Getting clients felt like pulling teeth &amp; every month I hoped referrals would sustain me. IG's highly visual style wasn’t aligned w/ my strengths: teaching, frameworks, &amp; storytelling. When I started publishing long-form ideas &amp; insights on LinkedIn, everything changed. I got the traction &amp; was consistently selling high-ticket services. Today, I work w/ some of the smartest experts in their fields who are now building businesses of their own. My work helps them get the visibility they deserve. When I look back, my success came from building a repeatable system: → Widening my audience so new people found my work→ Nurturing connections through niche-specific content→ Showcasing transformations so clients reached out directly That’s the system I teach inside this course.

Get visible on LinkedIn without sacrificing your authenticity or nuance.

How to create highly engaging- thought leadership content

Storytelling that connects (without the cringe)

How to demonstrate social proof & create transformation content

Learn to write for the LinkedIn Algorithm

This isn’t a beginner course. You’ve posted your own content before and know the basics of navigating LinkedIn.

Posting History

You’ve had at least 2–3 paying clients and an offer that’s converted.

Proven, repeatable offer

You’re ready to show up consistently and build thought leadership specifically on this channel.

Clarity LinkedIn is your platform

Founders looking to stand out in their industry and be known for their expertise

Agency Owners &amp; Service Based Businesses who want LinkedIn to be a primary lead generation channel

Fractionals, Independents, and Freelancers looking to attract new clients

Personal Branding Coach (32k+ LinkedIn)

Pitch

Notion

Magier

Framer

Tally

Maria Ledentsova

I help full-time marketers build LinkedIn brands that open doors.

Cohort 1 

A personal brand isn’t a “nice-to-have.” anymore. It’s essential for your career. And building one while employed is a win-win for you and the company.When layoffs happen, the market doesn’t reward “good marketers.” It rewards visible ones.But when you try to build a personal brand, you hit the same walls:🫠 “I don’t have time on top of my 9–5.” 🫠 “I don’t know what to post and it feels cringe.” 🫠 “What will my colleagues think?”So you postpone it for a few more months. You wait... but nothing changes. It doesn't get easier.And relying on a CV alone in today’s market with 10000s of great candidates is a losing game, too.Great marketers like you miss out on amazing opportunities. And it's not because you lack the skills or expertise.Here's what you need:✅ A proven content strategy ✅ Actionable outcomes from day 1 ✅ Accountability to keep at it ✅ Learn how to make personal branding a win-win &amp; bring leads and ideal hires to your companyAfter the course, you'll join our alumni WhatsApp community for ongoing support &amp; motivation.You're not just getting information with this cohort – you're getting clarity, outcomes, community and leverage.

Build a Personal Brand That Brings You Opportunities & Future-Proof Your Career

Build a LinkedIn profile that gets you noticed

Write posts that sound like you, perform, and get leads

Learn to apply a content strategy that won't burn you out

Build the confidence to show up without overthinking 

You'll be posting and optimising your profile throughout the course, so you need an account to work with and apply what you learn.

Active LinkedIn profile (or willingness to create one)

This course is designed specifically for marketers. The content, examples, and strategies are tailored to the marketing role & challenges.

Working as a marketer full-time

Full-Time MarketersYou work a 9-to-5 and know LinkedIn will help your career, but you don't have hours to spend on creating content.

Multi-Passionate MarketersYou’ve always juggled 2–3 side projects. Learn to build a brand that reflects all parts of you.

Future EntrepreneursNot an entrepreneur yet, but thinking about it? Build your audience and personal brand now for your future.