From ICP to Live Campaign with Claude Code/Cowork and Apollo

Hosted by Dheeraj Saxena

Sun, Aug 16, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

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Agency-Free B2B Leads: Claude + Apollo in 14 Days
Dheeraj Saxena
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What you'll learn

See Cowork run the whole pipeline

Watch Claude in Cowork drive the full loop — ICP, targeting, sequence, send — as one AI operator.

Watch Apollo build a real target list

See how Cowork turns what you sell into a scored Apollo account list — no bought lists, no guesswork.

Learn where Cowork + Apollo beat an agency

Understand which parts of lead gen this AI stack now does faster and cheaper than a paid team.

Why this topic matters

Hiring an agency to build your B2B pipeline costs $$ a month. Doing it yourself usually means a bought list, a burned domain, and no replies. AI just changed that. With Cowork and Apollo, one person can now target the right accounts and launch real campaigns — no team, no agency. This session gives an intro to how the whole setup works and what's possible.

You'll learn from

Dheeraj Saxena

Ex-IBM, TCS, Wipro Consultant. | 25+ Years Scaling Data, AI & MarTech Solutions

25+ years of experience working with enterprise data, CRM, and marketing teams to bring cutting-edge campaigns to life in both B2B and B2C environments. Skilled in developing top-down campaign architectures, data strategies, and journey automations with leading tools including HubSpot and Salesforce.

Former senior consultant and advisor at leading consultancies including IBM, TCS, and Wipro, with hands-on delivery across retail, insurance, e-commerce, and automotive.

Currently helping promising startups and data-savvy marketing teams throughout Europe with campaign strategy, AI-readiness, and marketing automation platform expertise.

Tata Consultancy Services
Digitas
Wipro
Serco Group
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