Building the AI Adoption Blueprint for Enterprise Marketing
Dheeraj Saxena
Principal Consultant. MD@Datawhistl
AI Adoption Blueprint for Marketing: What, Why, and How
Every marketing team is experimenting with AI. ChatGPT for content. AI assistants for productivity. Vendor platforms adding AI features everywhere. But scattered experiments do not create an AI strategy.
Enterprise marketing leaders face a bigger challenge: how do you identify where AI can create real business value, prioritise investments, redesign operating models, and scale AI responsibly across the organisation?
Successful AI adoption requires more than selecting tools. It requires a blueprint that connects business value streams, marketing capabilities, Martech architecture, data foundations, governance, and implementation priorities.
This course provides a practical framework for Marketing, Martech, Data, and Technology leaders to move beyond isolated AI pilots and design an actionable AI adoption roadmap for enterprise marketing.
By the end of this programme, you will have a structured approach to identify high-value AI opportunities, align stakeholders, define required capabilities, and create a roadmap to scale AI across paid, owned, and earned marketing channels.
What you’ll learn
Run the full B2B lead engine from ICP to live campaign with AI. Leave as a confident, data-driven, and AI-fluent marketer.
Three practical examples to help you understand how a blueprint aligns business goals, AI opportunities, data, and technology capabilities.
Identify where AI can create business impact across customer journeys, marketing processes, and value streams.
Map AI capabilities across data, unification, activation, measurement, and governance layers.
Sequence AI initiatives based on impact, readiness, investment, and organisational priorities.
Learn directly from Dheeraj
Dheeraj Saxena
Ex-IBM, TCS, Wipro Consultant. | 25+ Years Scaling Data, AI & MarTech Solutions
Who this course is for
Heads of Marketing Technology- leaders responsible for evolving the Martech landscape and evaluating AI capabilities.
Heads of Marketing Operations- Leaders responsible for processes, campaign execution, automation, and operational efficiency.
CRM & Customer Engagement Leaders-Owners of customer journeys, lifecycle marketing, personalisation, and engagement platforms.
What's included
Live sessions
Learn directly from Dheeraj Saxena in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Aug
24
Session 1-Why Enterprise Marketing Needs an AI Adoption Blueprint
Aug
25
Session 2-Mapping AI Opportunities Across Marketing Value Streams
Aug
26
Session 3: Designing the AI Marketing Architecture
Aug
27
Session 4: Prioritising AI Investments and Building the Roadmap
Aug
28
Session 5-Hands-on Lab
Schedule
Live sessions
5 hrs / week
1 hr/day
Mon, Aug 24
3:00 AM—4:00 AM (UTC)
Tue, Aug 25
3:00 AM—4:00 AM (UTC)
Wed, Aug 26
3:00 AM—4:00 AM (UTC)
Frequently asked questions
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Reimbursement
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A dedicated cohort with a custom schedule and curriculum, tailored to your team.
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USD
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