Agency-Free B2B Leads: Claude + Apollo in 14 Days

AI has quietly made the entire B2B market-to-lead process a one-person job. What used to need an agency and a $$/month retainer — defining your ICP, building a real target account universe, finding the actual buying committee, and reaching them with personalized sequences — can now be driven by you and an AI copilot.

This course puts Cowork (Claude Code) at the center from day one. You'll use it not as a chatbot but as an operator: reasoning through your ICP, orchestrating Apollo to source and enrich accounts and contacts, generating and personalizing your sequences, and monitoring what's working. Apollo supplies the data, Brevo runs the automation — Claude ties it all together.

In two weeks, building on your own business, you'll stand up a live, running campaign end to end. No agency, no dev team, no bought-list guesswork. You'll leave owning a repeatable AI-run system — plus the deliverability and compliance discipline that keeps it landing instead of getting blocked.