Free Lesson

Building the Enterprise AI Marketing Blueprint

Hosted by Dheeraj Saxena

Sun, Aug 16, 2026

3:30 PM UTC (30 minutes)

Virtual (Zoom)

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Building the AI Adoption Blueprint for Enterprise Marketing
Dheeraj Saxena
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What you'll learn

Understand Why Enterprise Marketing Needs an AI Blueprint

Learn why Marketing AI adoption requires a strategic framework for investment, governance, and scaling across teams.

Identify High-Value AI Opportunities in Enterprise Marketing

Learn how to identify marketing AI opportunities using business value streams and enterprise architecture.

How to prioritise marketing AI opportunities

Learn how to prioritise AI use cases using business value, data readiness, and implementation complexity.

Why this topic matters

Add ChatGPT here. Add an AI assistant there. Buy another AI-powered marketing tool. Sound familiar? Most organisations are adopting AI like a collection of disconnected gadgets rather than a strategic capability. This session introduces a framework for moving beyond AI experiments and identifying where AI can deliver measurable impact across the marketing value chain and technology architecture.

You'll learn from

Dheeraj Saxena

Ex-IBM, TCS, Wipro Consultant. | 25+ Years Scaling Data, AI & MarTech Solutions

25+ years of experience working with enterprise data, CRM, and marketing teams to bring cutting-edge campaigns to life in both B2B and B2C environments. Skilled in developing top-down campaign architectures, data strategies, and journey automations with leading tools including HubSpot and Salesforce.

Former senior consultant and advisor at leading consultancies including IBM, TCS, and Wipro, with hands-on delivery across retail, insurance, e-commerce, and automotive.

Currently helping promising startups and data-savvy marketing teams throughout Europe with campaign strategy, AI-readiness, and marketing automation platform expertise.

Tata Consultancy Services
Digitas
Wipro
Serco Group
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