Free Lesson

Modern Product Sense: Decide What Is Worth Building

Hosted by Krasi Bozhinkova

Tue, Aug 4, 2026

2:00 PM UTC (30 minutes)

Virtual (Zoom)

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Product Judgment in the AI Era
Krasi Bozhinkova
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What you'll learn

Spot weak assumptions before they become features

Identify when speed, stakeholder pressure, or AI capability is pushing the team toward work with unclear customer value.

Decide what is truly worth building

Use one practical framework to clarify critical user needs, the trade-off, and the business priority before execution.

Use AI to strengthen product judgment

Learn how to challenge assumptions, expose blind spots, and make smarter decisions before the evidence is complete.

Why this topic matters

Modern product sense isn't just knowing what users want. It is knowing what is worth building when AI makes execution so much faster, evidence harder to obtain, and priorities harder to align. This session introduces a practical framework to clarify the critical customer problem worth solving, name the trade-off, and make the right call before the evidence is complete under real delivery pressure.

You'll learn from

Krasi Bozhinkova

Product & Design Leader at Owtcome

I have 20+ years of experience across product leadership, innovation, commercial execution and strategy.

As a fractional CPO, I support companies navigating messy, high-stakes environments, turning ambiguity into direction and pressure into effective product decisions. I work closely with product and marketing teams, making judgment calls when data is incomplete, and trade-offs carry long-term implications, especially as AI reshapes trust and value.

Before working with AI and SaaS, I spent 15 years leading product teams and commercializing connectivity in the space industry, where I had to make high-stake decisions to protect multi-million dollar investments. This environment thought me how to decide with incomplete data and how to look for the smallest proof before we commit.

I host Product Decisions in the AI Pressure Cooker, a LinkedIn Live series that uncovers the pressure, trade-offs, and judgment required to build in the age of AI. I also write The Signal Brief on Substack, translating cultural and technological shifts into concrete product, brand, and GTM strategies.

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