Product Judgment in the AI Era
Krasi Bozhinkova
Product & Design Leader at Owtcome
Build a Product Judgment System for More Cohesive Product Decisions at AI Speed
AI has made building faster, but product success hasn't gotten easier.
Teams are now making more product-shaping calls with less time, more pressure, and incomplete evidence. The challenge is no longer just whether a single decision is right, but whether many fast decisions still add up to a coherent product direction.
This course teaches a repeatable Product Judgment System for that challenge: how to clarify the critical user need that should guide decisions, build the value case, define the trust conditions, find where growth breaks, and choose the right product move when conditions change.
It is built for PMs, designers, and product leaders whose product thinking needs to hold up when AI creates more ideas, more prototypes, more pressure, and less time to wait for certainty.
You’ll leave with practical decision tools to apply judgment where it matters most: choose which user need deserves focus, pressure-test weak value cases, decide what deserves momentum, protect trust, and know what must change when the market shifts.
The goal is to help you keep product decisions coherent under pressure and prioritize the work that will drive adoption, retention, trust, and business outcomes.
What you’ll learn
Make more cohesive product and design decisions at AI speed with clearer logic, stronger value cases, and better judgment under pressure.
Cut through messy debates and expose the real trade-off before unclear value turns into wasted work, poor adoption, or broken trust.
Turn pressure, opinions, and incomplete evidence into a product call that gives teams a shared logic for many decisions, not just one.
Pressure-test who it is for, why it matters, why now, and what signal is strong enough to justify moving forward.
Find the critical need before early excitement, stakeholder pressure, or AI output pushes teams to solve different versions of the problem.
Identify where users need confidence, control, explanation, fallback, or proof before they can rely on the product.
Make trust a product decision that guides what teams build, automate, change, or protect.
Find where value breaks across activation, retention, trust, expansion, or revenue.
Decide whether to Flip, Pivot, Hack, or Grow when market conditions change, so teams respond with judgment and not scattered effort.
Learn directly from Krasi
Krasi Bozhinkova
Product & Design Leader at Owtcome
Who this course is for
Mid-to-senior PMs who need to make harder product decisions fast and connect the value case to adoption, trust, and growth.
Designers expanding their influence who need sharper language to connect design decisions to product and business outcomes.
Product-minded engineers and cross-functional leads stepping into ownership who need to make hard product calls with incomplete evidence.
Prerequisites
Level of experience
PMs, designers, and cross-functional leaders with 3-5 years of experience, working through ambiguity, trade-offs, and business outcomes.
What to prepare
Bring one live product, feature, or strategic decision to apply the course directly to your own context.
No technical AI background required
This course is designed for practitioners who want to make better product decisions in AI-shaped markets, not to teach a specific AI tool.
What's included
Live sessions
Learn directly from Krasi Bozhinkova in a real-time, interactive format.
Video recordings
Watch short videos and examples on key topics at your convenience.
Templates
Apply practical frameworks to your context.
AMA session
Join a live AMA session to get your questions answered.
Lifetime access
Go back to the course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Community of peers
Stay accountable and share insights with like-minded professionals.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
6 live sessions • 10 lessons
Week 1
Sep
7
Live Session 1
Mon 9/73:00 PM—4:00 PM (UTC)Sep
8
Live Session 2
Tue 9/83:00 PM—4:00 PM (UTC)Sep
9
Live Session 3
Wed 9/93:00 PM—4:00 PM (UTC)Sep
10
Live Session 4
Thu 9/103:00 PM—4:00 PM (UTC)Sep
11
Live Session 5
Fri 9/113:00 PM—4:00 PM (UTC)Sep
11
Optional: AMA Session
Fri 9/114:30 PM—5:30 PM (UTC)Optional
Module 1 - Clarify the Why
Module 2 - Build the Value Case
Module 3 - Define the Trust Conditions
Module 4 - Fix Where Growth Breaks
Module 5 - Choose the Right Response
AMA Session
Schedule
Live sessions
3-5 hrs / week
Weekly interactive sessions for case discussion, Q&A, and applying the frameworks to real product decisions.
Mon, Sep 7
3:00 PM—4:00 PM (UTC)
Tue, Sep 8
3:00 PM—4:00 PM (UTC)
Wed, Sep 9
3:00 PM—4:00 PM (UTC)
Recorded videos
2 hrs / week
Self-paced lessons that teach the core ideas, frameworks, and examples you will build on in the live sessions and apply to your own context.
Apply to your context
1-2 hrs / week
Each module includes prompts and exercises to help you apply the ideas directly to your own product context.
Frequently asked questions
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