Free Lesson

Stop the Drop-off: From Sign Up to Sale

Hosted by Karina Karn

Mon, Aug 31, 2026

5:00 PM UTC (30 minutes)

Virtual (Zoom)

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Turning Visitors into Signups
Karina Karn
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What you'll learn

Identify where your funnel is leaking buyers

Understand why interest is high but your revenue stays flat.

Decode why users sign up but never actually buy

Align messaging to fix the disconnect between "looking" and "buying".

Accelerate the 'Value Perception' moment

Shorten the path to purchase for both Demo and Trial-led models.

Map your conversion-killing friction points

Pinpoint exactly where users lose momentum and drop off the radar.

Master the Triple Sail Framework™

Apply a strategic model that finally moves the needle.

Why this topic matters

You’re getting traffic and signups, but they aren't turning into revenue. Something in your funnel is breaking, and it’s usually the gap between your promise and the user's perception of value. We’ll pinpoint exactly where buyers drop off, why they lose interest before they commit, and how to fix your existing journey to turn signups into paying customers. We'll fix the conversion engine to scale.

You'll learn from

Karina Karn

Revenue Operations Architect | Board Member | Author of 3 Books

Karina helps B2B teams fix the revenue gap before sign-up. With over 10 years of experience, she has scaled revenue and conversion processes across B2B and consumer brands. Having advised 35+ companies, Karina identifies and solves the strategic friction that causes buyers to drop off. Her work has been published on International Business Times and AP News. A member of the NewtonX expert network and the Royal Institution, she has delivered guest talks on consumer psychology at Royal Holloway, University of London. Karina is the author of Why Customers Choose, host of Choice Decoded, and has written multiple white papers.


Career highlights



Career highlights

  • Advised 35+ global companies to fix revenue leakage
  • Featured on Ridge Radio UK & contributor to Startups Magazine
  • First book spotlighted by branding author Marty Neumeier
  • Named Top 10 Behavioural Science Thought Leader (Thinkers360)
  • Author of 2 books on consumer psychology

Metro Bank
Hugo Boss
NewtonX
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