Turning Visitors into Signups

Karina Karn

RevOps | Consumer Psychology Author x 2

Stop losing potential revenue before buyers see your value

You’re getting traffic, but they aren’t booking demos.

Something in your funnel is breaking, and it’s usually the gap between your promise and their perception of value.

In this workshop, we’ll pinpoint exactly where visitors drop off, why they lose interest before they commit, and how to fix your journey so they book a demo. Check out reviews here.

This is about fixing your conversion engine so it finally scales.

Spots are limited. Reserve yours here.

What you’ll learn

You’ll leave with a clear diagnosis of what’s breaking your funnel and exactly what to fix first to turn signups into active users.

  • Spot the exact step where potential buyers drop off.

  • Understand why visitors don't convert into signups.

  • Identify hidden friction points killing your conversion rate.

  • Learn why your traffic isn't converting into growth.

  • See what blocks visitors from taking the first step.

  • Understand how messaging disconnects affect buying decisions.

  • Visualize the full journey from first visit to signup.

  • Identify key moments that drive or kill the buying intent.

  • Align your funnel with how buyers make decisions.

  • Prioritize the highest-impact changes for immediate conversion gains.

  • Avoid wasting time on low-value product tweaks.

  • Leave with a strategic action plan.

Workshop agenda

  • The Revenue Gap: Why Interest Isn’t Converting

    Most funnels look healthy but hide a massive gap between traffic and signups. You’ll uncover why marketers misread their funnel and the real reasons buyers stall.

  • Diagnosing the Drop-Off: Beyond Vanity Metrics

    Learn where to look when the data lies. We’ll map your journey, spot friction points in your messaging, and use a framework to audit exactly where you are losing conversions.

  • Fixing Strategic Bottlenecks

    We’ll focus on what actually moves the needle. From aligning your promise with buyer intent to removing conversion friction, you’ll see what to change to close the gap.

  • Built to Scale: Your Custom Action Plan

    Apply the Triple Sail Framework™ directly to your funnel. Prioritize high-impact fixes and leave with a clear, immediate plan to turn more visitors into signups.

Learn directly from Karina

Karina Karn

Karina Karn

Consumer Psychology | RevOps & Product Marketing | Author x 2

Metro Bank
Hugo Boss
NewtonX
See all products from Karina

Who this workshop is for

  • Growth Marketers & Heads of Growth who own the funnel and need to turn more visitors into signups.

  • Heads of Marketing & Marketing Leads at self-serve SaaS companies responsible for closing the gap between traffic and signups.

  • RevOps & Strategy professionals who can see the funnel is losing potential signups and need a clear framework to prioritise fixes.

Prerequisites

  • You have a product with some traction (users, traffic, or signups).

    This workshop is built for real products, not ideas

  • You’re responsible for growth, marketing, or revenue operations.

    You have the authority to act on what you learn.

  • You’re willing to apply the frameworks directly to your funnel.

    This is hands-on. You'll leave with a concrete action plan.

What's included

Karina Karn

Live sessions

Learn directly from Karina Karn in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

What people say after working with me

Client testimonials from advisory sessions

A view of everything we will cover in this workshop

Frequently asked questions

Feedback from a SaaS Marketing Director after a 2-hour strategic workshop

Who has taken this workshop

These frameworks are validated internationally

Who joins these sessions?

Real-time feedback from live Zoom sessions

What SaaS leaders say online

How operators feel about these sessions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$350

USD

Sep 15
·

1–3pm EDT

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