Thu, Aug 27, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
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Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
Thu, Aug 27, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
What you'll learn
Map who AI crowns for each way your buyer asks
One phrase change flips the winner, so you run every real buyer intent across ChatGPT, Perplexity, and Gemini.
Capture why the engine picks each winner
The agent quotes the exact justification each engine gives, so you see the lever behind every crown.
See the intents you win and the ones a rival owns
Read one map of every buyer intent, marked where you win, where a competitor wins, and why.
Why this topic matters
Ask ChatGPT for the best tool in your category and it crowns one winner. Change one phrase to how your buyer actually asks, and a different company wins. Most teams check the flattering version once and miss the intent that loses them deals. This agent runs every buyer intent through the engines, shows who wins each one, and quotes the justification behind the crown.
You'll learn from
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Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
