AirOps

Relay.app

a16z

Instantly.ai

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Cohort 1

Go from reactive content creator to strategic operator who runs AI-powered systems that scale without sacrificing quality or brand voice.

Founder at Catalyst Content

Content Engineering Certification

marketing engineer

underwriter

Content teams are drowning. You’re expected to ship more, rank higher, and prove ROI—while your headcount stays flat and every draft that touches AI comes back sounding like a generic robot. You’ve tried ChatGPT. You’ve copied prompts from Twitter. But nothing sticks because there’s no system behind it.This certification changes that. In 3 weeks, you’ll turn your marketing experience into production-ready AI workflows—the kind that ship 3x more content, cut review time by 95%, and actually sound like your brand.

Become a Certified AI Marketer on your own schedule (and save hours every week)

Build Your Content Engine

Make AI Brand-Safe and Research-Backed

Automate QA, Operate at Scale & Graduate

Heads of Marketing &amp; CMOs

Ambitious Marketers

SEO &amp; Content Leads

Ship your content engine in 3 weeks so you can warm prospects before your sales team ever reaches out. 

Founder, Catalyst Content

Framer

Building content engines for GTM teams

Founder, Relay.app. 64k+ on LinkedIn

Google

LinkedIn

Jacob Bank

<h2>Cold outreach is broken. </h2><h2>Response rates below 1%. Sales cycles are draggin.</h2>Founders who build content engines see 2-4x higher response rates. Prospects say "I've been following you" on calls. Deals close 20-30% faster.Build your system in 3 weeks:Week 1: Extract Core Beliefs that address sales objections. Train AI on your authentic voice. Week 2: Deploy research agents that surface ideas automatically. Build multiplication workflows.Week 3: Create your Hook × Belief Matrix. Generate 90 days of content in one session. Post 3 hours/month, not 10 hours/week.AI research agents (Jacob Bank's Relay workflows), content multiplication systems, voice training frameworks—not generic ChatGPT prompts.This isn't personal branding. It's content as GTM infrastructure. Warm prospects before your sales team reaches out. One additional deal pays for the course. The system runs forever.

Build Your AI-Powered Content Engine: The System That Warms Prospects Before You

Build Your Content Foundation

Deploy Your Content Multiplication Engine

Generate Infinite Content Ideas 

B2B SaaS founders and GTM leaders who need a predictable way to warm cold prospects before outreach

Are tired of cold email response rates below 2%

Know content "should" drive pipeline but don't have a systematic approach<ul><li></li></ul>

Founder, Catalyst GTM Agency

GTM agency founder who built his client pipeline on LinkedIn content. 

You're not bad at LinkedIn. You just don't have a system yet.

LinkedIn generates 80% of B2B social media leads. The buyers you want are already there and already looking. But most founders either never start, post inconsistently, or write content that reads like a press release. This workshop gives you the 30-day system — profile, content, and outreach — that turns LinkedIn from a passive presence into an active pipeline.

Build a 30-day content calendar with your first 12 posts mapped out

Founders and consultants who've tried posting on LinkedIn but haven't gotten clients from it yet.

Service providers — agencies, coaches, fractional executives — ready to replace cold outreach with warm inbound.

Early-stage B2B founders who want a repeatable system, not just more content tips.

The A-to-Z YouTube Workflow: From Idea to 11K Views

Louise de Sadeleer

Growth Marketing, Tella

Use keyword volume + trend-jacking to pick topics that hit, before you waste time filming the wrong one.

Find YouTube topics with real search demand — fast

Record, build motion graphics, and replace screen shares with synced B-roll — no editor, no code, no video background.

Produce polished videos with Tella + Remotion solo

Sync motion graphics to exact timestamps and automate transcript-heavy edits with a repeatable Claude workflow.

Use Claude to cut post-production from hours to minutes

Build a LinkedIn ICP Lead Gen Agent with Relay (Live Build)

Pietro Montaldo

Founder, NforceAI

Surface the posts your ICP engages with most — working from warm signal, not cold outreach lists.

How to build an agent that finds viral posts

Pull commenters and engagers filtered by your ICP — no manual scrolling, no copy-pasting.

Build an agent that extracts ICP leads from posts

Rate limits, behavior rules, and red lines — so your agent runs 24/7 without flagging your account.

How to automate safely on LinkedIn

Build the full agent live alongside Pietro — ready to deploy before the session ends.

You will leave with a working AI agent

Fix Your Cold Outreach Reply Rates in 45 Minutes

Victor Delcambre

Head of Training, lemlist

The exact moment reps stop writing like humans and start writing like templates and why that's when reply rates crash.

Why automation kills your human outreach instinct

Victor's simple filter he applies to every message before scaling — the same one he uses with YC-backed founders.

The "Would you reply to this?" gut-check framework

Actual messages that weren't getting replies, what Victor changed, and why the revised version started converting.

Real before/after coaching examples from lemlist

Best practices distilled from thousands of coached campaigns — concrete rules for your next send, not theory.

Data-backed sequence rules you can apply today

How to Build a B2B Pipeline With AI That Runs Itself

A breakdown of all 4 B2B channels — what each one's actual job is and the sequencing mistake that kills pipelines.

The 4 B2B channels — and how to use them right

The exact system for staying present across 3–18 month buying cycles — so you're there when timing is right.

Build an orbit of warm buyers

How 5 frameworks connect into a self-reinforcing system where content, signals, and outreach compound over time.

The full B2B loop and how to turn it on

Claude Code for CMOs

One question to ask before building — most CMOs waste weeks on automations that don't move pipeline.

Which Marketing Workflows Are Worth Automating

From blank screen to a live lead scoring engine, campaign dashboard, or content analyzer in under an hour.

Build a Working Marketing Tool in One Session

CMOs who build custom tools now will be 18 months ahead of competitors still waiting on vendor roadmaps.

Create a Competitive Moat with Proprietary AI

Turn 1 Webinar into 30 GTM Assets with AI

Founder at Catalyst Content, building AI content systems for B2B GTM teams

Structure your agenda, questions, and proof points so one recording becomes 30+ clips, posts, emails, and sales assets.

How to plan a webinar for maximum repurposing

Apply a transcript-first workflow with quality checks that prevent generic output and maintain authentic POV.

Use AI with guardrails to preserve founder voice

Map assets to channels, sequence a 7-day cadence, and set up attribution to prove pipeline impact.

Learn directly from Will Leatherman

Will Leatherman

About Will

Courses

Content Engineering Certification

Founder-Led Content: Turn Cold Buyers Into Warm Pipeline

Workshops