Will Leatherman

Cohort 1

Ship your content engine in 3 weeks so you can warm prospects before your sales team ever reaches out. 

Founder, Catalyst Content

Instantly.ai

a16z

AirOps

Framer

Building content engines for GTM teams

Founder, Relay.app. 64k+ on LinkedIn

Relay.app

Google

LinkedIn

Jacob Bank

<h2>Cold outreach is broken. </h2><h2>Response rates below 1%. Sales cycles are draggin.</h2>Founders who build content engines see 2-4x higher response rates. Prospects say "I've been following you" on calls. Deals close 20-30% faster.Build your system in 3 weeks:Week 1: Extract Core Beliefs that address sales objections. Train AI on your authentic voice. Week 2: Deploy research agents that surface ideas automatically. Build multiplication workflows.Week 3: Create your Hook × Belief Matrix. Generate 90 days of content in one session. Post 3 hours/month, not 10 hours/week.AI research agents (Jacob Bank's Relay workflows), content multiplication systems, voice training frameworks—not generic ChatGPT prompts.This isn't personal branding. It's content as GTM infrastructure. Warm prospects before your sales team reaches out. One additional deal pays for the course. The system runs forever.

Build Your AI-Powered Content Engine: The System That Warms Prospects Before You

Build Your Content Foundation

Deploy Your Content Multiplication Engine

Generate Infinite Content Ideas 

B2B SaaS founders and GTM leaders who need a predictable way to warm cold prospects before outreach

Are tired of cold email response rates below 2%

Know content "should" drive pipeline but don't have a systematic approach<ul><li></li></ul>

How to be a 10x AI Content Engineer

Founder at Catalyst Content, building AI content engines for B2B GTM teams.

Build the living documents that keep every piece of content on-brand — even when five different people are writing it.

Set up your TOV and brand voice infrastructure

Design the repeatable workflows, checklists, and agent handoffs that turn one interview into a full month of assets.

Create a content system that runs without you

Stop creating content ad hoc. Learn the frameworks to engineer a content operation and watch one get built live.

Go from reactive producer to systems architect

Build an AI Webinar Repurposing Engine

Founder at Catalyst Content

Structure a transcript-first workflow with clear approval gates and quality checks across every funnel stage.

Map one webinar to 20–40 GTM assets

Use knowledge bases, anti-generic guardrails, and editing checklists to maintain POV and depth in every output.

Preserve your voice in AI-generated content

Track content-assisted conversions, demo influence, and touchpoint attribution beyond surface-level engagement metrics.

Prove repurposing drives pipeline

Replace Your Marketing Team with AI Agents

Founder at Catalyst. Builds AI content systems for B2B GTM teams.

Map research, drafting, repurposing, distribution, and analysis to AI agents that preserve founder voice and safety.

How to build a 5-agent content workflow

Extract founder POV through structured interviews and multiply into posts, newsletters, and lead magnets authentically.

How to turn one interview into multi-channel content

Implement lightweight CRM integration and tracking systems that connect LinkedIn activity to demo bookings and deals.

How to track content attribution to pipeline

Create LinkedIn Content That Drives Sales

Founder @ Catalyst Content

Founder @ Relay.app

The exact post structure that drove $22M+ in pipeline for Adam Robinson. Stack 3-6 triggers into your opening line.

Hook readers with the 6-lever formula

Build a Content Interview system that transforms one 30-minute talk into multiple posts—no writing from scratch.

Turn conversations into 5-10 posts instantly

Design AI agents that turn transcripts into drafts while keeping your authentic voice and perspective intact.

Create AI workflows that sound like you

Build an AI Agent That Writes Linkedin Content for You

Founder at Catalyst Content. Builds AI content systems for B2B GTM teams.

See how to automate tracking of best-performing content from industry leaders and get ideas sent to Slack—no scrolling.

Set up an agent that monitors top creators in your space

Live demo: AI agent extracts insights from customer conversations and suggests posts based on what's closing your deals

Turn sales calls into content ideas automatically

Walk away with the exact tools, connections, and prompts that make agents useful instead of noisy—ready to implement.

Get the complete tech stack and templates to deploy today

Build an AI-First Newsletter Engine

Victoria Mariscal

Founder at Minding Her Own Business, Fractional COO

Map idea capture through QA to publish using AI at each stage, with clear human-in-the-loop decision points.

How to structure a repeatable content pipeline

Get working templates for ideation, outlines, voice rewrites, and subject lines you can clone immediately.

Deploy reusable prompts for newsletter production

Set up onboarding tags, sequences, and repurposing systems that drive referrals and sponsorship revenue.

Build segmentation and growth workflows

How to Build a LinkedIn Lead Magnet Machine

Learn which of the 5 high-converting formats (templates, checklists, scripts, calculators, guides) works best.

Choose the right lead magnet format for your audience

Master the language patterns and positioning that pre-qualify leads and filter out tire-kickers before they DM you.

Write comment CTAs that attract buyers, not freebie-seekers

Set up the complete system: comment trigger → automated DM → lead capture → qualification → sales conversation.

Build your comment-to-client automation workflow

Focus on comment rate, DM reply rate, and meeting conversion benchmarks. Plus learn automation guardrails to stay safe.

Track metrics that matter and avoid LinkedIn spam detection

How to 40x Your Webinar Content With AI

Founder at Catalyst Content; builds AI content systems for B2B teams

Extract the AI workflow that converts webinar transcripts into LinkedIn posts, newsletters, clips, and BOFU content.

Turn one webinar into 20-40 pipeline-ready assets

Use my editing checklist and prompt patterns to maintain founder voice and spiky POV across all automated drafts.

Apply guardrails that prevent generic AI content

Map webinar moments to TOFU/MOFU/BOFU assets, set minimum cadence, and measure attribution from content to pipeline.

Will Leatherman

Will Leatherman

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