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Why trust me?
Founder of Catalyst GTM Agency. We build the content systems that get B2B companies named in AI answers.
Took Rise from invisible in AI search to the top recommendation across ChatGPT and Gemini, with 8,000+ AI driven sessions and roughly $8M of pipeline influenced in 12 months.
Built Catalyst's AEO audit and category leaderboard, run across dozens of B2B categories.
Grew founder led content systems that drove $1M+ in pipeline for clients like Coinflow and AirOps.
Courses
Multi-day, guided programs to get real results
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Content Engineering Certification
Go from reactive content creator to strategic operator who runs AI-powered systems that scale without sacrificing quality or brand voice.
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Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
Ship your content engine in 3 weeks so you can warm prospects before your sales team ever reaches out.
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AI Gets Things off your Plate: A Course for Founders
You didn't build this business to spend your days in your inbox.
Workshops
Single-day, hands-on sprints to practice new skills
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Lightning Lessons
Free, interactive sessions to explore new topics
Build a Marketing Agent That Runs Without You, No Code
AI Search 101 for Marketers, Live in Claude
Claude Cowork 101: Build Your AI Marketing Team
Schedule a Week of LinkedIn Posts From Claude in 60 Minutes
Build a Customer-Finding Agent in Claude Cowork
AI SEO Tutorial: Fix Your Site for AI Search in Claude
Resources
An Agent That Researches and Drafts a Reply to Every Demo Request (Before Anyone Opens It)
Research and draft a reply to every demo request before a rep opens it. You approve, nothing sends alone.
Get free access
Build a Competitor Research Agent That Cites Every Source (Four Plain Text Files)
Four plain-text agents that research a competitor, cite every fact, and turn one brief into a battlecard and post.
Get free access
Build a Marketing Team of Agents That Runs Itself (Claude Cowork)
Go from an empty folder to a team of four marketing agents that runs your Monday report on a schedule.
Get free access
Build Content AI Cites From Your Sales Calls (No Keyword Tool Needed)
Turn your sales calls into pages AI cites. A Claude Code starter that mines calls, Reddit and X for buyer questions.
Get free framework
Alumni reviews
Jason
Content Engineering Certification
Danielle
Content Engineering Certification