Will Leatherman

Will Leatherman

2.9K Subscribers

Founder at Catalyst Content, building content systems for B2B GTM teams

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Will Leatherman built Catalyst to help marketers stop guessing with AI and start shipping with it. His Content Engineering methodology has been adopted by marketing teams at Notion, Webflow, Descript, Vanta, Cisco, Bilt, and Ramp. Professionals who’ve gone through this program have turned year-long SEO projects into always-on processes, automated 70% of their daily tasks, and cut content review time by 95%. Will teaches what he builds—no theory without proof, no tools without workflows.

Previously at
AirOps
Relay.app
a16z
Instantly.ai

Alumni reviews

Jason

Live cohort
marketing engineer · jupiter analytics

Content Engineering Certification

Clear, practical, and worth the time. The frameworks gave me a real way to evaluate my own pipeline and spot the gaps. Recommended for anyone who publishes regularly and wants to treat content as a system instead of guesswork.

Danielle

Live cohort
underwriter · n/a

Content Engineering Certification

I think this is a valuable technique for building durable process automation for content to start and expanding to other business processes. Even outside the marketing world, the logic of content modeling and structured delivery is incredibly relevant for modern operations. Great insights from Will on how to build for scale rather than just for the moment. Highly recommended for anyone looking to systematize how their organization communicates in any capacity.