Will Leatherman

Cohort 1

Go from reactive content creator to strategic operator who runs AI-powered systems that scale without sacrificing quality or brand voice.

Founder at Catalyst Content

AirOps

Relay.app

a16z

Instantly.ai

Founder at Catalyst Content, building content systems for B2B GTM teams

Content teams are drowning. You’re expected to ship more, rank higher, and prove ROI—while your headcount stays flat and every draft that touches AI comes back sounding like a generic robot. You’ve tried ChatGPT. You’ve copied prompts from Twitter. But nothing sticks because there’s no system behind it.This certification changes that. In 3 weeks, you’ll turn your marketing experience into production-ready AI workflows—the kind that ship 3x more content, cut review time by 95%, and actually sound like your brand.

Become a Certified AI Marketer on your own schedule (and save hours every week)

Build Your Content Engine

Make AI Brand-Safe and Research-Backed

Automate QA, Operate at Scale & Graduate

Heads of Marketing &amp; CMOs

Ambitious Marketers

SEO &amp; Content Leads

Ship your content engine in 3 weeks so you can warm prospects before your sales team ever reaches out. 

Founder, Catalyst Content

Framer

Building content engines for GTM teams

Founder, Relay.app. 64k+ on LinkedIn

Google

LinkedIn

Jacob Bank

<h2>Cold outreach is broken. </h2><h2>Response rates below 1%. Sales cycles are draggin.</h2>Founders who build content engines see 2-4x higher response rates. Prospects say "I've been following you" on calls. Deals close 20-30% faster.Build your system in 3 weeks:Week 1: Extract Core Beliefs that address sales objections. Train AI on your authentic voice. Week 2: Deploy research agents that surface ideas automatically. Build multiplication workflows.Week 3: Create your Hook × Belief Matrix. Generate 90 days of content in one session. Post 3 hours/month, not 10 hours/week.AI research agents (Jacob Bank's Relay workflows), content multiplication systems, voice training frameworks—not generic ChatGPT prompts.This isn't personal branding. It's content as GTM infrastructure. Warm prospects before your sales team reaches out. One additional deal pays for the course. The system runs forever.

Build Your AI-Powered Content Engine: The System That Warms Prospects Before You

Build Your Content Foundation

Deploy Your Content Multiplication Engine

Generate Infinite Content Ideas 

B2B SaaS founders and GTM leaders who need a predictable way to warm cold prospects before outreach

Are tired of cold email response rates below 2%

Know content "should" drive pipeline but don't have a systematic approach<ul><li></li></ul>

Claude Code for CMOs

One question to ask before building — most CMOs waste weeks on automations that don't move pipeline.

Which Marketing Workflows Are Worth Automating

From blank screen to a live lead scoring engine, campaign dashboard, or content analyzer in under an hour.

Build a Working Marketing Tool in One Session

CMOs who build custom tools now will be 18 months ahead of competitors still waiting on vendor roadmaps.

Create a Competitive Moat with Proprietary AI

Turn 1 Webinar into 30 GTM Assets with AI

Founder at Catalyst Content, building AI content systems for B2B GTM teams

Structure your agenda, questions, and proof points so one recording becomes 30+ clips, posts, emails, and sales assets.

How to plan a webinar for maximum repurposing

Apply a transcript-first workflow with quality checks that prevent generic output and maintain authentic POV.

Use AI with guardrails to preserve founder voice

Map assets to channels, sequence a 7-day cadence, and set up attribution to prove pipeline impact.

Distribute assets and measure content-driven pipeline

Build a LinkedIn Pipeline Engine for CMOs

Turn one 60-min exec interview into 30+ days of LinkedIn content using repeatable workflows and QC gates.

How to extract executive insights into a 30-day asset map

Align founder, exec, employee, and company-page content into one distribution system — without generic AI voice.

How to coordinate a LinkedIn ecosystem across stakeholders

Set up leading indicators and attribution that connect LinkedIn content to CRM revenue within 90 days.

Tie content to pipeline in 90 days

Build an AI Webinar Repurposing Engine

Structure a transcript-first workflow with clear approval gates and quality checks across every funnel stage.

Map one webinar to 20–40 GTM assets

Use knowledge bases, anti-generic guardrails, and editing checklists to maintain POV and depth in every output.

Preserve your voice in AI-generated content

Track content-assisted conversions, demo influence, and touchpoint attribution beyond surface-level engagement metrics.

Prove repurposing drives pipeline

How to be a 10x AI Content Engineer

Founder at Catalyst Content, building AI content engines for B2B GTM teams.

Build the living documents that keep every piece of content on-brand — even when five different people are writing it.

Set up your TOV and brand voice infrastructure

Design the repeatable workflows, checklists, and agent handoffs that turn one interview into a full month of assets.

Create a content system that runs without you

Stop creating content ad hoc. Learn the frameworks to engineer a content operation and watch one get built live.

Go from reactive producer to systems architect

Replace Your Marketing Team with AI Agents

Founder at Catalyst. Builds AI content systems for B2B GTM teams.

Map research, drafting, repurposing, distribution, and analysis to AI agents that preserve founder voice and safety.

How to build a 5-agent content workflow

Extract founder POV through structured interviews and multiply into posts, newsletters, and lead magnets authentically.

How to turn one interview into multi-channel content

Implement lightweight CRM integration and tracking systems that connect LinkedIn activity to demo bookings and deals.

Learn directly from Will Leatherman

Will Leatherman

About Will

Courses

Content Engineering Certification