AirOps

Relay.app

a16z

Instantly.ai

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Cohort 1

July Cohort

June Cohort

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Using AI coding assistants and tools to write, review, and ship code faster.

Go from reactive content creator to strategic operator who runs AI-powered systems that scale without sacrificing quality or brand voice.

Founder at Catalyst Content

Content Engineering Certification

marketing engineer

underwriter

Content teams are drowning. You’re expected to ship more, rank higher, and prove ROI—while your headcount stays flat and every draft that touches AI comes back sounding like a generic robot. You’ve tried ChatGPT. You’ve copied prompts from Twitter. But nothing sticks because there’s no system behind it.This certification changes that. In 3 weeks, you’ll turn your marketing experience into production-ready AI workflows—the kind that ship 3x more content, cut review time by 95%, and actually sound like your brand.

Become a Certified AI Marketer on your own schedule (and save hours every week)

Build Your Content Engine

Make AI Brand-Safe and Research-Backed

Automate QA, Operate at Scale & Graduate

Heads of Marketing &amp; CMOs

Ambitious Marketers

SEO &amp; Content Leads

You didn't build this business to spend your days in your inbox.

Front Desk Founder. MHOB Host.

Victoria Mariscal

People-first AI for founders who'd rather grow than grind.

Founder, Catalyst Content

Most founders I talk to have tried AI. They used it for a week, got some decent answers, and went back to doing everything themselves. Not because AI did not work. Because they never built the system underneath it. This course fixes that. In four weeks you will have an AI executive assistant that handles your communications, manages your operations, and runs your content. Not a tool you have to remember to open. A system that runs whether you show up or not.

Build an AI executive assistant that runs whether you show up or not

Stop Doing Everything Yourself

Get Your Time Back

Run the Business Without Being the Business

Content That Runs Without You

You run a service business with a small team. Revenue is growing but everything still runs through you.

You're a founder who's curious about AI but intimidated by the jargon. You just want it to work for your business.

You're a solo founder or early operator wearing every hat. Marketing, ops, client work, all of it.

Ship your content engine in 3 weeks so you can warm prospects before your sales team ever reaches out. 

Framer

Building content engines for GTM teams

Founder, Relay.app. 64k+ on LinkedIn

Google

LinkedIn

Jacob Bank

<h2>Cold outreach is broken. </h2><h2>Response rates below 1%. Sales cycles are draggin.</h2>Founders who build content engines see 2-4x higher response rates. Prospects say "I've been following you" on calls. Deals close 20-30% faster.Build your system in 3 weeks:Week 1: Extract Core Beliefs that address sales objections. Train AI on your authentic voice. Week 2: Deploy research agents that surface ideas automatically. Build multiplication workflows.Week 3: Create your Hook × Belief Matrix. Generate 90 days of content in one session. Post 3 hours/month, not 10 hours/week.AI research agents (Jacob Bank's Relay workflows), content multiplication systems, voice training frameworks—not generic ChatGPT prompts.This isn't personal branding. It's content as GTM infrastructure. Warm prospects before your sales team reaches out. One additional deal pays for the course. The system runs forever.

Build Your AI-Powered Content Engine: The System That Warms Prospects Before You

Build Your Content Foundation

Deploy Your Content Multiplication Engine

Generate Infinite Content Ideas 

B2B SaaS founders and GTM leaders who need a predictable way to warm cold prospects before outreach

Are tired of cold email response rates below 2%

Know content "should" drive pipeline but don't have a systematic approach<ul><li></li></ul>

How to Get Your Company Recommended by ChatGPT

Turn AI Search Into a Pipeline Channel

Claude Code for Marketers: Build Your Content Engine Live

Austin Heaton

The AI-Search Playbook Every B2B Marketing Team Needs

Automate Your B2B Marketing Team's LinkedIn with Claude

Your First LinkedIn Customer in 30 Days

Founder, Catalyst GTM Agency

17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.

Steps:

The GPTs, audit frameworks, and SOPs Catalyst uses to ghostwrite founder content at scale.

Catalyst's AI Content Writing System

A 16-min masterclass on viral lead magnets — plus the templates, prompts, and packaging kit Catalyst uses.

Catalyst's Lead Magnet Masterclass

Catalyst's exact SOP for booking 3–5 sales calls per week in the LinkedIn DMs.

Catalyst's LinkedIn DM Playbook

The system to convert your LinkedIn content into meetings — without cold calls or ad spend.

Fill Your Calendar With Warm Leads From LinkedIn (Without Sending a Single Cold Message)

Get named when buyers ask ChatGPT, Claude, or Perplexity what to use — 10 Claude skills you run yourself.

How to Get Your Company Cited by ChatGPT, Claude, and Perplexity

166 viral lead magnet posts across 8 marketing categories — a curated swipe file for studying what actually works.

Proven Viral Lead Magnets

Build lead magnets that fill pipeline, not just inboxes — the framework Catalyst uses on LinkedIn.

The $100M Lead Magnet Framework

The 4-step funnel Catalyst uses to turn LinkedIn into a steady pipeline of booked sales calls.

The 4-Step Funnel For LinkedIn Pipeline

The 7-step LinkedIn system Catalyst has used to help facilitate over $1M in revenue — from connection request to call.

The 7-Step LinkedIn Call Funnel

The complete content + outbound system Catalyst uses to book 100s of calls and scale B2B pipelines from LinkedIn.

The B2B LinkedIn Pipeline OS

Turn LinkedIn content into pipeline — the system Catalyst uses to drive meetings without ads or cold email.

The B2B Viral Content Blueprint

A 3-step system to book 10–20 calls a month on LinkedIn — whale-targeting content, signal-based DMs, and your profile.

The Easiest Way to Book 10–20 Calls Per Month

How to turn LinkedIn connection requests into booked calls — by competing on specificity, not volume.

The Hyper-Specific LinkedIn DM Playbook

5 prompts that cover every stage of building a lead magnet — ideation, packaging, content, post, and DM.

Viral Lead Magnet Prompts

Templates:

9 fill-in-the-blank lead magnet templates proven to go viral on LinkedIn — plus a swipe file of real examples.

Viral Lead Magnet Template Swipe File

The Claude skill that drafts 5 ICP-targeted LinkedIn posts every Monday — the exact engine we built live.

Weekly LinkedIn Content Engine (Claude Skill)

Audit, fix, and rebuild your company's AI search visibility, live with Q&A.

The weekly lessons show you the moves. This is where you make them. In one working session you audit your own company across the AI engines, fix your highest-value pages live, and leave with an off-site plan and a 30-day cadence. You bring your site, we build alongside you, and you ask questions the whole way, so you finish with a working system in place.

Learn to audit, fix, and grow your AI search visibility. You become the marketer who gets your company named and recommended by AI.

Score your company's AI visibility across ChatGPT, Perplexity, and Google AI

Apply the levers that move AI citations

Rebuild your highest-value pages live so AI can quote them

Build an off-site plan to earn AI mentions in your category

Measure AI search as booked pipeline, not just traffic

Set a 30-day cadence to keep improving

B2B marketing leaders who own AI search visibility

Teams who followed the July lightning lessons and want to build it for real

Founders who want their company recommended by AI

You're not bad at LinkedIn. You just don't have a system yet.

GTM agency founder who built his client pipeline on LinkedIn content. 

LinkedIn generates 80% of B2B social media leads. The buyers you want are already there and already looking. But most founders either never start, post inconsistently, or write content that reads like a press release. This workshop gives you the 30-day system — profile, content, and outreach — that turns LinkedIn from a passive presence into an active pipeline.

Walk away with a belief system, content matrix, and lead magnet path that books your first LinkedIn customer in 30 days.

Build a 30-day content calendar with your first 12 posts mapped out

Founders and consultants who've tried posting on LinkedIn but haven't gotten clients from it yet.

Service providers — agencies, coaches, fractional executives — ready to replace cold outreach with warm inbound.

Early-stage B2B founders who want a repeatable system, not just more content tips.

Learn directly from Will Leatherman

Will Leatherman

Courses

Content Engineering Certification

AI Gets Things off your Plate: A Course for Founders

Founder-Led Content: Turn Cold Buyers Into Warm Pipeline

Workshops

Build Your AI Visibility System (Live Working Session)

Your First LinkedIn Customer in 30 Days

Lightning Lessons

How to Get Your Company Recommended by ChatGPT

Turn AI Search Into a Pipeline Channel

Claude Code for Marketers: Build Your Content Engine Live

The AI-Search Playbook Every B2B Marketing Team Needs

Automate Your B2B Marketing Team's LinkedIn with Claude

Your First LinkedIn Customer in 30 Days

Resources

Catalyst's AI Content Writing System

Catalyst's Lead Magnet Masterclass

Catalyst's LinkedIn DM Playbook

Fill Your Calendar With Warm Leads From LinkedIn (Without Sending a Single Cold Message)