Intentional Product Manager

How to Land Principal or Director Product Roles in 90 Days

Google

McKinsey & Company

Shobhit Chugh

Founder at Intentional Product Manager (ex-Google)

Land director-level interviews in as little as 90 days… even if you’ve been ghosted by recruiters in the past

A simple, 4-step game plan

The REAL reason why you’re struggling with lack of visibility and what you can do TODAY to get noticed today

Why you’re struggling with lack of visibility

Why tweaking your resume endlessly is the WORST way to get hired and a radical new approach that works 10x bett

Why your resume sucks

A way to finally become the bold, visible, respected leader your team and organization needs—along with the opportunitie

It's all about the psychology

Target the right companies, write unforgettable case studies, & build a portfolio that can't be ignored.

Former Airbnb Design Lead + Berkeley MBA

Ryan Scott

Design & Product Leader • Airbnb, DoorDash, Salesforce • UC Berkeley MBA

October 2025

December 2025

As an experienced designer, you want to keep your career momentum on track. These days, finding and landing that right next role can take many months. But it doesn’t have to.Having hired hundreds of designers, including for companies like DoorDash, Airbnb, &amp; Palantir, I’ve seen what companies are desperate for (but just not finding) in designer after designer.In Design Job Search: Strategy + Tactics, we'll work together to position you as exactly what companies are looking for. From how to write world-class case studies to polishing overlooked details that make your portfolio perfect, you’ll learn dozens of tactics I’ve used to get offers from top tech companies.As one student put it:&nbsp;“Ryan’s approach is a rare, truthful &amp; invaluable resource for designers who want more than just a job—they want a successful career in design. Take this course if you’re looking for a clear, actionable guide to stand out. You spend countless hours helping companies grow. Now, it’s time to invest in your growth.”If you want to&nbsp;stand out from the competition, find the&nbsp;right next opportunity,&nbsp;get in front of leading companies, and&nbsp;land a better design job faster, this course is for you.

Cut months off your design job search to land the role that's right for you

Define your wants and needs for your next role

Understand the macroeconomic driving today's hiring market

Write case studies that can't be ignored

Craft a pixel-perfect portfolio

Explore unexpected ways to find open roles

Learn to boost your application & offers

Experienced Senior to Principal ICs who are considering a change or actively seeking roles that align to their long-term career goals

Experienced Managers, Senior Managers, &amp; Directors who want to make sense of new market conditions and position themselves accordingly

*NOT* for early-career or aspiring designers. This course is for folks with at least 5+ years of full-time experience as a designer

Are you a founder, investor, or rising leader who wants to build an elite team—and accelerate your trajectory to the next level? There’s one make-or-break skill that will define your career trajectory more than any other: The ability to assess talent with precision. And yet, less than 10% of leaders have ever been trained in how to do it. If you're like the thousands of high-performers we've worked with, you’ve seen how great talent can supercharge your progress—and how hiring mistakes can completely derail it. But until now, there hasn’t been a rigorous, proven system to learn this craft. That’s why we built Hiring Mastery. We’ll teach you the exact system we've taught to top VCs, PE firms, and tech leaders to assess candidates like a pro—unlocking better hires, faster velocity, and massive upside. If you join us, you’ll leave with:‣ A repeatable system for identifying top talent in any role‣ The confidence to lead high-stakes hiring with executives, investors, or your Board‣ The skills to dramatically increase your hiring accuracy for the rest of your career Plus, you’ll get 6 months of access to Talgo On Demand—our full library of video walkthroughs, annotated interview demos, and coaching breakdowns used by top firms. This isn’t HR fluff. It’s how you avoid years of costly hiring mistakes—and start building the team you actually need to win.

The Most Valuable Skill Nobody Taught You

Course syllabus

Translate your business objectives and company/team culture into a functional document that you and and your teammates can coordinate a data-driven hiring process around.

Session 1: Defining the Role

Master the art of great rapport that gets better data and increases candidate experience. Learn the fundamentals of what makes for a great initial question and the optimal approach for follow-up questions and time management (includes live practice + coaching).

Session 2: Interview Fundamentals

Learn the five key interview formats that have a place in a data-driven hiring process and the four to avoid. Live practice + coaching on the "Deep Dive" interview, which is the gold standard in executive assessment circles.

Session 3: Interview Mastery—The Deep Dive

Complement a great interview process with References that uncover real data and data-driven decisions that maximize accuracy and minimize bias. Learn processes that combine flexibility, speed, and accuracy. Tailor your selling message to land top performers.

Session 4: References, Processes, Decisions & Selling

Course Schedule

A founder or business owner assembling your core team and hungry for a proven system to make game-changing hires with confidence

A VC/PE investor, talent partner, or portfolio operator looking to elevate talent judgment—and back only top-tier teams

A hiring manager seeking to build extraordinarily capable and committed teams of high performers

You're A Fit For This Program If You're...

What You’ll Walk Away With

<ul><li>Create a punchy, well-calibrated Target that drives every step of the hiring process</li><li>Get aligned across stakeholders—and eliminate vague, misaligned expectations</li><li>Cut bias and chaos with a structured process that scales as you grow</li></ul>

1. Define Success and Fit with Clarity and Precision

<ul><li>Build rapport quickly with candidates and references to get to the truth</li><li>Ask sharper questions that surface predictive signals—not polished stories</li><li>Deliver a candidate experience that differentially attracts top performers</li></ul>

2. Interview and Reference Like a Pro (And Get Real Data)

<ul><li>Use Talgo’s battle-tested screening tools to avoid wasting time on clear mismatches</li><li>Use a divide-and-conquer interview design to generate better signal, faster</li><li>Create a scalable “hiring machine” across your entire organization</li></ul>

3. Run a Tight, Efficient Process

• Follow a repeatable decision process that outperforms gut feel• Spot signal vs. noise—and make bold, confident calls• Reduce groupthink and raise the hiring bar across your team

4. Make Smarter, Bias-Resistant Hiring Calls

• Leverage psychological techniques that inspire and elevate candidate commitment• Generate pull from top talent—without chasing, begging, or overpaying• Show (don’t tell) candidates what makes your team compelling

5. Differentially Attract—and Close—High Performers

<ul><li>Unlimited access to the course materials and recordings</li><li>Plus, 6 months of access to Talgo On Demand, our comprehensive, self-paced video library of annotated interviews, reference calls, and coaching breakdowns</li></ul>

6. Accelerate Growth with Ongoing Support

Measure right. Hire once.

Learn the Talent Algorithm—a proven system for hiring top talent, avoiding mistakes, and scaling yourself.

Jordan Burton

Co-Founder

Matt Walsh

Cohort 6

Cohort 7

Your continued career growth depends on changing how you work from what brought you success early in your career. 

Executive Coach, former Google leader

Bain & Company

Instacart

Rubrik

Snowflake

Eric Nehrlich 

ex-Google Chief of Staff, Executive Coach, Author of You Have A Choice

January 2025 Cohort

January 2026 Cohort

Early in your career:-- You are rewarded for working harder and independently solving problems.-- You earn more credibility by knowing more and demonstrating domain expertise.-- You get more scope (and promoted!) by taking on more with a “can-do” attitude. But your career will plateau unless you learn to:-- Build and lead teams and systems to solve problems rather than do the work yourself.-- Collaborate with other leaders to manage trade-offs across different domains.-- Deliver results through others by mobilizing and coordinating people across different functions and perspectives.This course is for you if you feel stuck in your job or career. Perhaps you are a senior individual contributor or a front-line manager who keeps getting passed over for the next promotion with feedback about being more strategic, or having more presence or influence. Or perhaps you have earned more scope but are drowning under the work, seeing no way to get it all done.

The next level of your career requires embracing new mindsets and skills.

Scale your leadership to create greater team and company impact

Increase your confidence and executive presence.

Greater influence across the leadership team. 

How to deliver on complex projects without control

Handle difficult conversations and political situations

A path for continued career growth without working unsustainable hours.

This course is for those who have grown through their early career, and want to grow their impact beyond what they can do as an individual.

10+ years of career experience

You're a senior IC or front-line manager wondering what you have to do differently to get to the executive level.

Your performance feedback no longer celebrates your expertise and effort, and instead focuses more on strategy, influence, and presence.

You are working harder and longer but falling further behind. Doing more isn't sustainable so you need to find a new way to get things done.

In 2.5 Hours, you'll command executive presence that gets you noticed, respected, and promoted.

Turn meetings into momentum

American Express

Walmart

The Kraft Heinz Company

Capital One

Jacqueline Twillie

Best-selling author, trained 10,000+ leaders to win buy-in w/ proven strategies

Cohort 2

Cohort 3

Get a decision-maker-ready playbook and real-time feedback so your next proposal lands with confidence.In this 2.5-hour live lab, you’ll run your real situation through the L.A.T.T.E. Framework to build your Influence Playbook a concise, data-driven plan that connects your idea to what decision-makers value most. You’ll map who holds the keys to approval, identify priorities across revenue, efficiency, cost, people, and alignment, and craft a ready-to-send proposal email you can use immediately after the session. This is not theory. It’s a hands-on, guided working session where you write, test, and refine your message in real time. You’ll practice power phrases, pressure-check your framing, and leave with a complete playbook and a clear communication strategy for your next conversation with leadership. What you get in 2.5 hoursA fully built Influence Playbook that ties your proposal to measurable business metrics. A clear Decision-Maker Map showing where to focus and how to navigate approval. A short, customizable script and ready-to-send proposal email for real-world use.Live coaching, peer feedback, and templates you can reuse across future projects.

Build your Playbook Blueprint and Receive Personal feedback in Real Time

Increase Influence and Strategic Presence 

Translate Value into Metrics

Want a quick hack instead of a repeatable negotiation framework.

Who This Is Not For:

Are looking for theory with no practice, you won’t just “listen,” you’ll apply LATTE to your real work.

Are comfortable waiting to be recognized

Don’t have a stake in high-impact conversations at work. If your role doesn’t involve influencing decisions, you won’t get the ROI.

Prefer surface-level tips from TikTok or random blogs

Mid-career individual contributors and managers with 8–19 years of experience

Mid-level ManagersLearn to customize the influence map to win buy-in, secure resources, and move your career forward.

People preparing for budget approvals, promotions, or project pitches who need to speak with more clarity and authority.