Will Leatherman
Free Lesson

Why a Site That Fails Every SEO Check Still Wins in ChatGPT

45 min
Sep 3, 2026 12:00 PM

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What you'll learn

Why a finished technical checklist is not enough on its own

One of these 3 ships 19 schema types, a live llms.txt and a perfect technical score, and ranks 6th in its own category.

The difference between being mentioned and being recommended

Another is the most named brand in its category and is cited in none of the 36 answers we tested.

What the site that wins does instead

The third ships no structured data at all and takes 47.6% of the top recommendations in its field.

Why this topic matters

Every AEO guide gives you the same list. Add FAQ schema, publish an llms.txt, fix your headings. One of the companies in this session has done all of it and it bought sixth place. We scan a lot of sites, and the pattern that separates the ones AI recommends from the ones it ignores is not on that checklist.

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

AirOps
Relay.app
a16z
Instantly.ai
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