Inside the AI-Supported Research Process
Hosted by Ann Conway
In this video
What you'll learn
Real AI-supported design processes
Two step-by-step case studies of how we integrated AI into real client projects, including methods, tools and outputs.
Proven methods for every step of the process
Take home a playbook of 24 AI-supported research + design methods to use now,
Best practices for quality + accuracy
Guidance on how to verify AI output, avoid common pitfalls, and ensure insights remain high-quality and defensible.
A framework for human-AI collaboration
See where AI can add speed or scale, and where your skills remain critical and irreplaceable.
Why this topic matters
Curious how real design teams are using AI across the end-to-end process — not just for prompts or analysis?
Join Amplify for a live walkthrough of two real AI-supported research and design case studies. You’ll see how AI fits into each stage of the process, what new outputs it enables, and take home Amplify's Methods Playbook.
You'll learn from
Ann Conway
Ann is the founder of Amplify, a CX strategy studio in Chicago.
Ann Conway is a lecturer on data and GenAI, and a thought leader helping design teams use AI to improve their work.
Go deeper with a course
AI for Strategic Research: Deepen Your Insights Without Automating Your Craft
Ann Conway
Founder & CEO of Amplify, helping leading brands use AI to transform their work