Amplify Design

Amplify Design

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Alumni reviews

I truly enjoyed this class and learned so much from it. Seeing how Ann thoughtfully approaches when, why, and how to work with AI was especially illuminating. Her process has become a real model for how I now incorporate AI into my own work-- more intentionally, strategically, and creatively. The resources she shared were also incredibly valuable. I have returned to the LLM Playbook and other course materials again and again, and they have become go-to references for me. Thank you so much for such an engaging, practical, and genuinely helpful workshop!
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Maaike

January Cohort
Clinical Associate Professor · NYU
This course doesn’t just teach you how to conduct better market research with AI — it teaches you how to structure and execute any kind of work more effectively with AI. It helps you build a clear strategy for how you’ll use AI, offers a rich set of practical tactics, tips, and techniques, and creates ample opportunities for practice, feedback, and shared learning with an engaged cohort of peers.
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Christopher

January Cohort
Owner · AlignedBrands.com
I wasn't able to keep up with all of the coursework because of a high-profile project I was consumed with at my work. But all of the sessions I attended and the course material I engaged with--I felt it was really good knowledge and practice in action through real-time synthesis sessions with AI. I appreciate all of the collaborative thinking sessions that we did with the class cohort and especially the thinking with AI framework examples.

Sumyat

January Cohort
Senior UX Researcher and Educator · Bosch
This class gave me the confidence to use AI intelligently. I now am simultaneously more skeptical and less skeptical of using AI, but know how to check it's facts and use it well. I have already implemented so many learnings from this class into my workday.
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Jacqueline

January Cohort
Consumer Insights Manager - UX Research · Resident Home
This course has been very useful in helping me uncover different strategies for approaching AI in our research activities and taking full advantage of it. Beyond the content, sessions, and activities, the course had a good structure. My main takeaway is the mindset of challenging and refining our internal processes to make them better every time and shifting AI from just being a smart assistant to also being a really strategic partner and critic of our work. Thanks, Ann!
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Luis

January Cohort
UX Researcher · Ludicrum.tech