Amplify Design

November Cohort

Cohort 1

January Cohort

October 2025

January OLD

A hands-on AI program for the Civilla team to define how they will use AI in real workflows.

Cohort 2

CREW

The fastest way to lose trust is to share an AI-generated insight that isn’t true. Download the free AI Insights Evaluation Toolkit to learn 13 methods to test AI’s outputs before they ever reach stakeholders — and spot invented quotes, weak reasoning, emotional hallucinations and over generalizations. Use the toolkit to build your own practical insights quality and workflow, and a diligence statement to defend your work with confidence.

Verify and stress test AI research insights


Download this playbook to start incorporating AI thoughtfully into your practice, without losing quality or human judgment. Inside, you’ll find&nbsp;23 design and research methods&nbsp;for framing, discovery, synthesis, and concept development. Each includes step-by-step instructions, sample prompts, common mistakes to avoid, and advice on how to balance human and AI roles. Join the Nov 17th cohort of <a href="https://maven.com/amplifydesign/applied-ai" rel="noopener noreferrer" target="_blank">The AI-Supported Design Process</a> to define your own end-to-end design process and practice using these methods in a real research project with expert support.

Incorporate AI into your design research practice


Designers, researchers and strategists know their work matters — but struggle to articulate that value as AI changes the industry. This exercise guides you to create a&nbsp;Designer Value Statement: a short, powerful message you can use to show stakeholders how you will integrate AI thoughtfully, and where you have unique value and should lead the process. The result is a clear, confident way to defend your seat at the table — and reframe AI as an amplifier, not a threat. This lesson and more are a part of <a href="https://maven.com/amplifydesign/applied-ai" rel="noopener noreferrer" target="_blank">"Applied AI for Design Research"</a> - starting 10/13.

Articulate your role in the age of AI


Use AI confidently in your real work — knowing where it helps, where it doesn't, and where Civilla draws the line.

Amplify CEO and Human Centered AI Leader

Ann Conway

Founder & CEO of Amplify, helping leading brands use AI to transform their work

How We Work: A Civilla AI Practice Program

Researcher

Learn to build AI workflows that save time, sharpen your output, and give your creative business room to grow. 

AI for Creative Business Growth

Founder

Master AI-supported research: deepen your synthesis, accelerate ResearchOps workflows, and confidently defend the quality of your insights.

Amplify CEO & Human-centered AI leader

Founder & CEO of Amplify, helping leading brands use AI to transform their work


AI for Strategic Research: Deepen Your Insights Without Automating Your Craft

Owner

Senior UX Researcher and Educator

Consumer Insights Manager - UX Research

UX Researcher

Learning Specialist

Director, UX Research

UX Research & Strategy

If you're a UX researcher, designer, or PM who wants to use AI to meaningfully power your work, this course prepares you to collaborate with AI as a thought partner—not a replacement. You’ll learn a practical, repeatable research process that helps you go deeper, move faster, and produce more credible insights while keeping the parts of research that require skill, judgment, and empathy firmly human-led.How this course is different: Most programs focus on AI tools, AI-moderated interviews, synthetic users, and automated analysis. We believe this approach is risky: at best, it produces shallow “research slop,” and at worst, it can hurt your credibility.In this course, you’ll design your own human-led research process and integrate AI where it adds real value.You’ll learn: • How to communicate in iterative dialogue with AI as a teammate (not just write prompts) • Synthesis methods that use AI to stretch your thinking and build on your ideas • How to verify insights for credibility, evidence, and usabilityBy the end, you’ll be able to run an AI-supported research workflow that elevates the quality of your insights and your role as a leader.

Learn to use AI as a thought partner to elevate the quality of your work.

Run an AI-Supported research workflow

Use AI as a strategic thought partner, not a shortcut

Generate better AI insights by cleaning research data

Synthesize qual data faster and with more depth

Evaluate and verify AI-generated insights

Communicate and defend AI-supported work

Anyone doing user research who wants to move faster and improve the depth and quality of their insights.

Research and Design leaders who need a clear, structured approach their teams can use to work faster, scale research, and stay consistent.

Product managers using AI to scale and democratize research who need a structured approach that preserves depth, quality, and human insight.

Beyond automation: How to think with AI

Name

Amplify CEO, helping brands transform their work with AI

A structured way to use AI as a sparring partner: unpack your own thinking, challenge assumptions, and refine logic.

Run a 3 part dialogue loop with AI

9 methods to strengthen your ideas with counterarguments, reframing, and stakeholder role play.

Stress test ideas and arguments

Watch Ann dialogue with AI and apply the methods in a conversation to work through real problems and decisions.

Watch a live AI conversation demo

Build Your AI-Supported Research Process

Ann is the founder of Amplify, a CX strategy studio in Chicago.

We'll walk through a real project step by step, including where and how we collaborated with AI, and where we didn't.

Learn from a real case study

Take home a playbook of 24 AI-supported research + design methods to use now.

Proven methods for every step of the process

Guidance on how to verify AI output, avoid common pitfalls, and ensure insights remain high-quality and defensible.

Best practices for quality + accuracy

Leave with a design process template that shows where you'll lead, what AI will do, and how you'll collaborate.

Design your own end-to-end process

Evaluate the quality and accuracy of AI insights

Founder & CEO of Amplify, helping brands use AI to transform their work.

A checklist of steps to test AI’s accuracy, coherence, and relevance, and flag insights that misrepresent real data.

14 methods to audit AI-generated insights

Learn how to make AI “show its work” and trace each theme back to evidence, not assumption or generalization.

Prove (or disprove) AI’s reasoning

A repeatable framework for judging AI Product, Process, and Performance quality, and communicate it to stakeholders

A quality workflow that builds trust in your work

Inside the AI-Supported Research Process

Two step-by-step case studies of how we integrated AI into real client projects, including methods, tools and outputs.

Real AI-supported design processes

Take home a playbook of 24 AI-supported research + design methods to use now,

See where AI can add speed or scale, and where your skills remain critical and irreplaceable.

Learn directly from Amplify Design

Amplify Design

Courses

AI for Strategic Research: Deepen Your Insights Without Automating Your Craft

Lightning Lessons

Beyond automation: How to think with AI

Build Your AI-Supported Research Process

Evaluate the quality and accuracy of AI insights

Evaluate the quality and accuracy of AI insights

Inside the AI-Supported Research Process

Resources

Verify and stress test AI research insights

Incorporate AI into your design research practice

Articulate your role in the age of AI