Tue, Jul 14, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
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Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
Tue, Jul 14, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
What you'll learn
Point an agent at your competitors' real pages
Set up a source map so the agent reads live pricing, docs, and reviews instead of guessing from memory.
Turn fetched pages into a cited competitive brief
Run one extraction prompt that pulls pricing, claims, and complaints with a source line for every field.
Run the agent on a daily loop
Put it on a cadence so you read what changed across your competitive set before a buyer tells you.
Why this topic matters
Your competitors change their pricing 2 to 4 times a year and leave the signal in public: pricing pages, docs, job posts, reviews. The job is reading it reliably, on a cadence. Ask a raw model and it invents confident, wrong answers. In 30 minutes you build the agent that reads real pages, cites every line, and flags what moved.
You'll learn from
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Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
