Free Lesson
How to Choose the Right China Partner for Your Game
30 min
Oct 15, 2026 12:00 PM
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What you'll learn
Map the ecosystem and read your signals
Steam Global vs Steam China, what ISBN changes, where players discover games, and whether you need a partner at all.
Pick the right model
Publisher, agency, JV, local partner or own team, chosen by revenue, catalog, content risk and the control you want.
Vet and stay in control
Questions to ask before signing, red flags to spot, and the reporting that shows ROI you can defend to investors.
Why this topic matters
Chinese-speaking players are now one of the largest audiences on Steam, and many Western games already have Chinese fans without trying. Yet that interest often stalls: an ISBN that brings no sales, wishlists that never convert, or a studio left out of the loop. The difference is rarely the game. It is choosing the right partner model and building a relationship where both sides share the same story and the same data.
