Wojciech Jaworski will get your game or company China-ready

I'm Wojciech Jaworski (严立行), founder of YLX. Through China DLC, I help Western studios grow long-tail revenue with China-inspired content for games that already sell there. I also co-founded Huqiao Games, a China market partner for Western studios.

I've spent 15+ years living and working with China. I studied at Fudan University, speak business Mandarin, and competed on CCTV's Chinese Bridge (汉语桥). I translated for Chinese esports teams and played WoW on Chinese servers, which taught me how differently Chinese players think.

Huqiao has supported 40+ partners since 2021, including Atari, Owlcat, PlayWay, Dotemu and Butterscotch Shenanigans. I've mentored at Digital Dragons and lectured at SWPS University.

I teach what I see on real projects.