Joar S. Tenfjord is one the most recognized pioneers in electric mobility and high-growth leadership.

As part of the founding team that launched Tesla in Norway and the Nordics, he turned a product most people had never heard of into the best-selling car in the country, growing the business at + 50%+ year-on-year while breaking sales records that still stand today.

He then did it again. As CEO Nordics for Fisker, he built operations across Norway, Sweden, and Denmark from scratch, at a speed that redefined what execution actually looks like.

Along the way he co-founded EVServices, scaling from a garage startup to a multi-city business. He's been the underdog, the disruptor, and the one everyone underestimated. He knows what it takes to build something from nothing.

Hussam has spent 30+ years building high‑performance tech and product teams as CEO, CTO, and CPO. He helps organizations adopt outcome‑driven practices, align around clear OKRs, and deliver customer value faster—with less churn and more trust. His teaching style is practical, empathetic, and relentlessly focused on real‑world application.

“I designed this course because talented professionals don’t struggle for lack of effort; they struggle for lack of clarity and leverage—especially now that everyone expects them to have an ‘AI strategy’. My goal is to help you get both.”