The 5 Mistakes Every New Sales Manager Makes

Hosted by Dina Boyce

Wed, Aug 12, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

Spot the 5 Mistakes New Managers Make

See why high-performing AEs often struggle after promotion—and how to avoid the same traps.

Shift from Top Performer to Team Leader

Learn practical leadership habits that help you coach, influence, and build trust.

Lead Your First 90 Days with Confidence

Walk away with a framework you can apply immediately to lead with purpose, not reaction.

Why this topic matters

The transition from top-performing Account Executive to effective sales leader is one of the most challenging shifts in a SaaS Sales career. The skills that earned you the promotion aren't the only ones you need to succeed. In this session, you'll learn how to avoid common leadership mistakes and build habits that earn trust, develop your team, and accelerate your growth as a leader.

You'll learn from

Dina Boyce

Sales Leader & Independent Consultant

For more than 10 years, I've helped build and scale B2B SaaS sales organizations. Throughout my career, I've found that consistent performance isn't driven by individual talent—it's driven by the systems leaders put in place. I've built forecasting frameworks, coaching programs, operating cadences, hiring processes, performance management systems, and playbooks that help sales teams operate with greater clarity, accountability, and predictability. Today, through my consulting practice, I help new sales leaders and technology founders build the operating systems that enable teams to scale. My goal is to help leaders spend less time reacting to problems and more time leading with intention.

Previously at

Sprout Social
Yext
Houzz
See all products from Dina

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