Will Leatherman
Free Lesson

AI SEO Course: What Actually Moves AI Answers

45 min
Oct 29, 2026 12:00 PM

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What you'll learn

Why schema doesn't move AI citations

Ahrefs added schema to 1,885 pages and citations didn't move in ChatGPT or AI Mode.

Why your AI rank changes every time

The same prompt returns the same brand list less than 1 time in 100. Track how often you appear instead.

What to do instead, starting this week

The pages AI actually pulls from about your category, and how to get onto them.

Why this topic matters

Most AI search advice is SEO habit, and controlled tests now show which habits carry over. Adding schema didn't move citations across 1,885 pages (Ahrefs, 2026). AI brand lists repeat less than 1 time in 100 runs (SparkToro, 2,961 runs). And AI search treats third-party pages as the main signal for who gets mentioned (Semrush AI Visibility Index, 126 million prompts).

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

AirOps
Relay.app
a16z
Instantly.ai
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