Will Leatherman
Free Lesson

AI SEO Course: Get Your Company Into Google's AI Mode

45 min
Oct 15, 2026 12:00 PM

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What you'll learn

Why ranking #1 rarely gets you into AI Mode

The #1 result is cited in AI Mode 25% of the time, and most AI Mode citations sit outside the organic results.

Check your own revenue queries in AI Mode

Run your top 3 buying queries three times each and count how often you're cited against a competitor.

What gets a page cited instead

The pages and sources AI Mode pulls from, and the first change to make on yours this week.

Why this topic matters

A randomized trial of 1,100 people found that moving users into AI Mode cut clicks to outside sites by 18.8 points (Penn and Northeastern, 2026). The #1 organic result is cited in AI Mode only 25% of the time (seoClarity), and 88% of AI Mode citations are not in the organic results for the same query (Moz, about 40,000 queries). Most teams still report their rankings.

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

AirOps
Relay.app
a16z
Instantly.ai
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