Product Sense for Engineers Workshop
Mihaela Draghici
Product Leader with 15+ years experience
Daniel Ghilea
Engineering Director 20 years experience
Gain Strategic Engineering Advantage in the age of AI
A half-day workshop, designed for senior engineers who want move from the "how" of engineering to the "why" of business impact and get a competitive advantage in a time when AI is making pure execution less differentiated.
----
At senior level, the ceiling is rarely technical.
You’re a strong engineer. You're already great at execution.
You write solid code and review code at a high standard.
You solve hard technical problems.
You design scalable systems. You ship complex features.
But
You may struggle to:
Connect architecture decisions to revenue or risk.
Challenge roadmap choices using business language.
Influence prioritisation without positional authority.
Translate technical language into strategic urgency.
Participate meaningfully in discovery discussions.
The result?
That limits your influence, your growth, and your impact as a strategic contributor.
Because no one trained you in product thinking from an engineering lens.
To move into strategic alignment, you need to stop treating product sense as a "PM skill" and start considering it as a technical optimisation for business impact.
This workshop is designed to bridge the gap between code and commercial reality.
Workshop agenda
- 8:30AM EDT
Intro & Warm up
Let's get to know each other and the workshop objectives.
- 9:00AM EDT
This Ticket Is a Trap
Request vs Problem vs Outcome Exercise
- 9:30AM EDT
Reverse engineer the decision stack
Turn backlog work into business decisions. Strategy → why does this exist? Roadmap → why now? Investment → what are we betting? Backlog → what are we executing?
- 10:45AM EDT
Technical decisions = Investment Decisions
Cost of Delay Tech debt as financial exposure Architecture = speed to learning
- 11:45AM EDT
Align "Business Speak" and "Dev Speak" to reach shared understanding
How to communicate technical decisions in a way business can understand. Exercise based on a template structure you can follow.
- 12:30PM EDT
Retro
Reflection moment.
What you’ll learn
Learn how to connect technical decisions to business impact, speak clearly in strategy talks, and influence what gets built, not just how.
Clarify what a product actually is and what it isn't.
Recognize The User <> Business <> Tech triad: from balance to tension.
See how business strategy becomes technical investment.
Use the framework: Strategy → Roadmap → Investment logic → Backlog.
See tech debt as financial exposure.
Calculate the Cost of Delay (CoD).
Learn how architecture impacts speed to market.
Learn how to present technical decisions in terms of risk, cost, and business impact.
Who this workshop is for
This is for:
Senior Engineers & Tech Leads already making architecture decisions who want more influence over product and roadmap decisions.
Aspiring Staff / Principal Engineers who need to move from execution to shaping technical and product strategy.
Engineers stepping into leadership who are expected to contribute to business and roadmap discussions, but were never taught how.
What's included
Live sessions
Learn directly from Mihaela Draghici & Daniel Ghilea in a real-time, interactive format.
Lifetime access
Go back to workshop content and recordings whenever you need to.
Downloadable frameworks and templates
You will get access to: Request vs. Problem Audit template | The Cost of Delay Calculator Template | Strategy → Roadmap → Investment logic → Backlog Framework | other frameworks used throughout the workshop
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Frequently asked questions
€200
EUR