Product & Design Leader
The gap between mid-level and senior is not knowledge. It is judgment. The ability to make the call earlier, with less certainty, and explain why it matters in terms the business cares about.
You may already have strong instincts, but instincts alone don’t earn trust. What gets your work second-guessed is not always that someone else is right. It is that they can connect the decision to adoption, retention, revenue, or strategic advantage more clearly than you can.
This course is about closing that judgment gap. You will learn how to identify the real decision inside a messy debate, name the trade-off others avoid, and defend your logic before perfect data arrives. It blends product, design, and business thinking because role boundaries are disappearing and the expectation to make an impact has never been higher.
The goal is to become the person leadership brings in earlier, trusts with harder problems, and gives a bigger scope.
When debate stays at the surface, reframe symptoms into visible trade-offs and clarify the strategic choice to decide what to commit to now based on the business priority that matters most.
A short coffee/tea break to recharge
When user needs are shifting fast, the advantage isn’t more data but better judgment to identify the critical user need early and use it to set a sharper product direction.
A lunch break
When growth stalls, the hardest question is not what feature to add next, but whether to change direction or improve execution based on where the user journey breaks most.
A short coffee/tea break to recharge
When value, trust, and repeat usage disconnect, identify the weakest link in the loop and decide what to fix first so user value turns into repeat behavior and business impact.
A short coffee/tea break to recharge
Ask me anything session
Find the real choice underneath a messy debate.
Name the trade-off others avoid.
Create clarity that the team can actually act on.
Turn incomplete evidence into decision signals.
Know what is enough to commit.
Act before certainty arrives, without acting blindly.
Identify the difference between an execution and a strategy issue.
Choose whether to iterate, reposition, or change direction.
Defend the call in terms of growth, not just effort or risk.
Link product choices to activation, retention, trust, and expansion.
Identify where the loop breaks and why.
Make product value compound over time.
Product & Design Leader, turning product success into repeatable growth

Mid to Senior level PMs stuck in execution mode who want to become the senior person leadership trusts to make the harder decisions
Designers who are strategic but can't articulate it and lose the argument when they don’t connect the decision to business impact.
Developers stepping up to own a product area, who need a repeatable way to make hard decisions with incomplete information.
PMs, designers, and cross-functional leaders with 3-5 years of experience, working through ambiguity, trade-offs, and business outcomes.
Bring one live product, feature, or strategic decision to apply the course directly to your own context.
This course is designed for practitioners who want to make better product decisions in AI-shaped markets, not to teach a specific AI tool.
Live sessions
Learn directly from Krasi Bozhinkova in a real-time, interactive format.
Video recordings
Watch short videos and examples on key topics at your convenience.
Templates
Apply practical frameworks to your context.
AMA session
Join a live AMA session to get your questions answered.
Lifetime access
Go back to the course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Community of peers
Stay accountable and share insights with like-minded professionals.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
€725
EUR