Name It to Claim It: Finding Your Named Framework for AI Visibility
Kaleigh Moore
AI Search Strategist
Turn Your Expertise Into a Named Ideology AI Can Index and Cite
Your unnamed expertise doesn't get cited by AI (no matter how original it is.)
You likely have niche expertise that you find yourself explaining to co-workers, drawing on whiteboards, and know better than anyone else from your hands-on work. But because you've never published the framework under a specific name across multiple platforms, it doesn't exist as a retrievable entity. The AI absorbs your thinking into its general knowledge without ever pointing back at you.
The difference between a citable expert and an invisible one is often just a two-to-four-word label.
In this 90-minute workshop, you'll extract the framework that's already hiding in your work, name it properly, validate it against the three criteria that make frameworks citable, and build a publishing plan to establish it as yours before someone else names the same insight.
What you’ll learn
Own the citation. Name your framework.
You'll run three diagnostic questions against your client conversations, recurring advice, and whiteboard moments to surface the unnamed IP.
You'll generate candidates and test each against the three criteria for citability: a distinct 2-to-5-word label, a specific claim that take
LLMs cite positions and skip categories. You'll draft your framework's one-sentence claim and pressure-test it with the group.
You'll search your name + topic across ChatGPT, Perplexity, and Google AI Mode to establish your baseline before you start publishing.
You'll map the exact sequence of platforms (LinkedIn, newsletter, podcast, trade press) to establish your name-to-person association.
The name, the claim, the evidence from your own work, and a 30-day publishing calendar, all in one document you can start executing.
Workshop agenda
Module 1: The Naming Gap
Why unnamed expertise is invisible to AI, even when it's original. The entity resolution problem: without a label, LLMs absorb your thinking into background knowledge without attribution.
Module 2: Framework Extraction
The hands-on excavation. You'll work through three diagnostic questions designed to surface your nameable IP.
Module 3: The Naming Workshop
You'll generate 5-10 name candidates, test each against the criteria, and run a quick competitive check: does this name already belong to someone else in the training data?
Module 4: The Claim Workshop
Your framework needs a position, not just a label. We'll sharpen your framework's specific claim: what does it assert? What does it challenge? What can someone agree or disagree with?
Module 5: Publishing Plan
A name only becomes an entity when it appears across enough independent platforms for LLMs to build a statistical association. You'll build a 30-day launch sequence.
Q&A
Time for questions that arise during the workshop.
Learn directly from Kaleigh
Kaleigh Moore
Forbes · Vogue Business · Harvard
Who this workshop is for
Consultants and fractional executives who give the same advice on client calls every week but have never published it as a named framework.
B2B SaaS marketers and content leaders who want to position their company's unique point of view as a citable entity in AI search.
Founders building a personal brand who need something more ownable than "thought leadership."
Prerequisites
You should have domain expertise in something
This workshop is for people who already have deep knowledge in their field and want to package it.
Come ready to work on your own ideas
There's a short bit of pre-work required that will help you maximize your time here; be ready to brainstorm the "one thing" you'll own.
You should be comfortable having an opinion (and talking about it online)
Ideal for people who have opinions (potentially unpopular ones) + are ready to defend them with data and experience-informed wins.
What's included
Live sessions
Learn directly from Kaleigh Moore in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Testimonials
Today, having a "named framework" for marketing and breaking through the noise is more key than ever. Kaleigh not only quickly "got" my offerings and value, she was able to help sift through all of my ideas (with her eye as someone with PR experience) for which words, phrases, and ideas truly mattered. And it was FUN. If you want to work with someone who's a triple threat: Copy, PR, and Content (+AI search visibility) to help you name your products or frameworks, work with Kaleigh.
David Sherry
Founder, Death to StockI've been going back and forth on LinkedIn for years, always struggling because I never knew what to say to get attention and grow my business. With one session with Kaleigh, I got so much clarity. Something unlocked, and I realized I had a lot to say about this topic. This was the very thing that always made me nervous about LinkedIn. I knew how important it was as a channel for growing my business, but I got stuck on what I should be saying that would be insightful and set me apart. Now, I have three months' worth of angles to get me started. But since our call, the ideas have been flowing; I've created an idea bank and am finding more topics that fit with my POV to share.
Liz Froment
Financial services writer
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