1 Day LinkedIn Masterclass for Builders: How Your Story Unlocks Opportunities
Joel Hansen
Creator | 2 x TEDx Speaker | 30 under 30
Scale Your Storytelling in a 1 Day Workshop
LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities.
Here's the #'s:
1B+ people are on LinkedIn
Only ~1% actually post content
The average user makes over $75,000
6 people are hired every minute
Over 100 million messages are sent daily
and the weirdest part - only 1% of users post content weekly
That's right. 99% of people are scrolling. Very few are telling a story
What You Need Is Better StorytellingIn This Class, You’ll Learn To:
Write posts people actually read
Turn your experience into authority
Create content that leads to DMs, new friends, partnerships and hires
Organic reach is still wide open, because most people aren’t posting.
But this window is closing.
The MathBetter storytelling → more attention → more opportunities
See you in class.
What you’ll learn
Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.
Top creators to follow
Top daily habits
Top community engagement tactics
How to meet reporters
How to meet / pitch media
How to connect with unicorn founders
Learn how to become a keynote speaker
Learn how to land more podcasts
Learn how to land more 7-figure sales deals
Learn how to cold DM
Learn how to send a personalized invite
Learn how to engage in the comments
Learn directly from Joel
Joel Hansen
Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions
Who this course is for
Founder & CEOs: Your company's voice is established but you need to start building your own.
Entrepreneurs & Speakers: You’re a builder who wants a free distribution channel that doesn't require guru ads.
Consultants & Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.
What's included
Live sessions
Learn directly from Joel Hansen in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 21 lessons
Week 1
Apr
24
LinkedIn Storytelling 101
Apr
24
Community building on Linkedin
Apr
24
10 Habits of Prolific Content Creators
Apr
24
Fireside Chat with Special Guest Ryan Holmes
Bonus
Module 1: Understanding the LinkedIn Ecosystem
Module 1: Understanding the LinkedIn Ecosystem
Module 2: Craft Your Profile
Module 2: Craft Your Profile
Module 3: Building Your Community
Module 3: Building Your Community
Module 4: Creating Content
Module 4: Creating Content
Module 5: Outreach
Module 5: Outreach
Bonus: AMA
Bonus: AMA
Schedule
Live sessions
4 hrs / week
Fri, Apr 24
5:00 PM—6:00 PM (UTC)
Fri, Apr 24
6:00 PM—7:00 PM (UTC)
Fri, Apr 24
8:00 PM—9:00 PM (UTC)
Fri, Apr 24
7:00 PM—8:00 PM (UTC)
Projects
1 hr / week
Async content
1 hr / week
Testimonials
- Joel knows how to bring together talented people for a bigger purpose and motivate everyone to do their absolutely best. He puts his 100% into everything he does and continues to grow his reputation as the ultimate mood-maker in a room. He is so talented at not only growing his network, but maintaining valuable, thoughtful relationships.
Natalie Riso
3X LinkedIn Top Voice. 400,000+ LinkedIn Followers, LTSE. - I’ve had the privilege to work with Joel in multiple capacities and I’m always impressed by his ability to leverage LinkedIn storytelling into whatever project he has on the go. He has a knack for community building and I have no doubt his social media course will be well worth your investment.
Swish Goswami
CEO at Trufan, Investor, 3-Time TEDx Speaker & LinkedIn Top Voice: Entrepreneurship - Joel is a wonderful person who truly has command of his craft. We had him join Homie to provide some wisdom to our agents regarding how to develop their personal brands online, as well as how to cultivate networks that translate to business. If you're looking for someone who can help you break through the noise on LinkedIn, Joel is one of the best.
Matt Kerbel
VP Marketing, Homie. Brand Innovators 40 under 40. LinkedIn Top Voice 2020 - One of the things I've been most impressed with by Joel is that he always wants to help others. His content is geared towards teaching and instructing his audience in an approachable and informative way. I've been particularly impressed with his expertise in personal branding and communication. [2021 Student]
Lorraine Lee
Editorial Director, Prezi. 300,000+ LinkedIn Followers - Joel delivers an impressive blueprint to be more intentional with the LinkedIn platform. This program will help you create more engagement, build meaningful relationships and authentically build your brand. His insights inspired me to make subtle changes that have already made a big difference in my community. Highly recommend! [2021 Student]
Riaz Meghji
Human Connection Keynote Speaker | Author | TV Host - This class from Joel addressed a different element every session. The small group made it personal and intimate. By the end of the course, I optimized my profile, learned how to write DMs and created a couple of posts. One even hit 10,000 views! I even booked some meetings with other students. Would I do it again? Absolutely! [2021 Student]
Anita Lettink
Board Advisor | Top 50 Global Thought Leader on Future of Work & HR | Keynote Speaker
Joel's TEDx Talk on LinkedIn
Frequently asked questions
$350
USD