Know Your Phase: The Startup Lifecycle Masterclass
Gregory Shepard
The Startup Architect
Which phase is your startup actually in?
You may be building a product while still testing the problem, or planning growth before you have a repeatable way to reach customers. Knowing where you are helps you decide what deserves your attention next.
In this live, two-hour masterclass, Gregory Shepard explains the seven phases of The Startup Lifecycle, from Vision to Exit. He uses examples to show what each phase means, how evidence reveals progress, and how the Tool Stack connects actions, tools, and outcomes.
No preparation or prior knowledge is needed. Join and listen. Questions are welcome and optional. There are no exercises, worksheets, submissions, or homework.
What you’ll learn
Understand the seven phases, the evidence behind progress, and how phases guide decisions through Gregory's examples.
Understand how Vision, Product, Go-to-Market, Standardization, Optimization, Growth, and Exit build on one another.
Learn how evidence separates validated progress from assumptions and reveals gaps between phases.
Follow Gregory's examples of how phase-specific evidence, tools, and outcomes inform the next decision.
Workshop agenda
The map: seven phases, seven jobs
Gregory introduces Vision, Product, Go-to-Market, Standardization, Optimization, Growth, and Exit, and explains the work each phase calls for.
Diagnosis by proof, not by feel
Gregory uses examples to explain how evidence helps distinguish a startup's phase from the phase its founder believes it is in.
What breaks when you skip a phase
Gregory explains how unfinished work in an earlier phase can affect later decisions, using examples of gaps and their consequences.
The Tool Stack: action, tool, outcome
Gregory explains how the Tool Stack connects actions, tools, and outcomes, and how that relationship informs a startup's next decision.
Learn directly from Gregory
Gregory Shepard
12 exits | Author of The Startup Lifecycle | Helping founders from idea to exit
Who this workshop is for
Founders deciding what to work on next, startup operators aligning priorities with their founders,
and early-stage builders exploring the path from idea to exit. You do not need to prepare a startup idea, company materials, or questions.
No prior knowledge of the framework is required. This is not individualized legal, financial, or investment advice.
What's included
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Connect with other attendees if you wish. Reading, posting, and joining discussions are optional.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
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