Agentic AI for Founders, CMOs & Growth Leaders

Grace Man

AI Educator & Practitioner. Ex-Microsoft

Move from AI hype to AI execution that drives compound growth as a leader.

The gap between AI potential and AI execution is growing.

The future belongs to AI-first teams and organizations built from the inside out, where leaders can identify opportunities, turn ambiguity into systems and workflows, and continuously build capability over time.

That’s where agentic AI creates real compound growth.

Today, many non-technical founders and leaders have ChatGPT open in one tab, Notion AI in another, and a Zapier workflow they built six months ago that only half works.

They are using AI to work faster, not to compound growth.

Approach of this course:

  • Balanced learning approach: strategy, concepts, and hands-on implementation

  • Small cohort format designed for deeper discussion and personalized learning

  • Fully live sessions with real workflows, demos, and practical examples

  • Optional office hours 1:1 coaching for Q&A and additional support

This course is about turning AI ambition into practical execution that compounds over time. This course is built for non-technical operators and leaders.

We focus on the agentic workflows and Claude ecosystem (Claude Cowork, MCP, Skill, Plugins) for business use cases.

What you’ll learn

73% of founders, growth leaders, and marketers say AI is a priority, but fewer than 1 in 5 have deployed a working agent.

  • How to evaluate AI output as a non-technical leader

  • Distinguish between human-in-the-loop and human-on-the-loop models and know when to use each

  • Includes a one-page AI leadership principles template to adapt for your team or share with stakeholders.

  • Monitors real-time buying signals — activity, job changes, profiles, keywords, and scores each one against your ICP criteria automatically.

  • Drafts a personalised first message in Claude that references the specific signal, not a generic opener.

  • Built live in Claude Cowork + Relay.app + Airtable/Clay or your CRM tools during the session, you leave with it running, not planned.

  • Connects to your AI meeting layer and extracts key insights, tensions, and quotable moments from every conversation.

  • Routes content through Claude to produce LinkedIn post formats, a newsletter section & a personalized follow-up email from the same source.

  • One 60-minute meeting becomes five to seven pieces of content, without opening a blank page.

  • A personal post formula calibrated to your voice and ICP, with five posts written and scheduled before the session ends.

  • An AI commenting workflow that lets you engage meaningfully on high-signal posts in under two minutes per day.

  • Voice calibration so your AI-assisted content sounds like you at your best, not a press release.

  • When the outbound agent qualifies a lead, that contact enters your CRM automatically, no manual logging.

  • Content engagement and email opens trigger lead score updates and follow-up tasks without any human input.

  • Your outbound and content systems are feeding one live pipeline view, maintained entirely by agents.

  • Built from a structured stack audit completed during the session: your tools, your highest-friction tasks, your available time.

  • Outputs a prioritised plan: Which agent to deploy in week one, what to connect in week two, what to measure by day 30.

  • Addresses the most common post-course failure mode: leaving motivated but without a clear first action.

Learn directly from Grace

Grace Man

Grace Man

Founder of AI Strategy League. Ex-Marketing Lead at Microsoft

Microsoft
Canon EMEA
Pfizer
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Who this course is for

  • Non-technical Founders

    Running sales, marketing, and growth without a full team. You need agents, not headcount.

  • CMOs & Marketing Leaders

    Leading a team that and trying to understand what agents could handle, what to build and how to brief it.

  • Growth & Revenue Leaders

    Running pipeline and needing to move faster. Outbound and CRM automation is your immediate lever.

Prerequisites

  • Claude Pro Plan or above

    Required for Claude Code and advanced workflows

  • Basic Prompting Skills with LLMs

    Familiarity with Claude, ChatGPT, or other LLMs in your day-to-day work

  • Free Relay.app Account

    Create a free account on Relay.app

What's included

Grace Man

Live sessions

Learn directly from Grace Man in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Personalized 1:1 Coaching

30 min - 1 hour personalized coaching and consulting with Grace (valued $580/hour)

Post Cohort Learning

Welcome to keep learning about what's new in AI space and AI-first growth on weekly live sessions.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Jun 6—Jun 7

    Agentic AI Ecosystem: June 6th @11AM EDT / 8AM PDT / 5PM CEST / 4PM BST

    3 items

    Leading with AI: Decisions, teams, and accountability in an agentic world

    3 items • Free preview

    The Outbound Agent: Signal to qualified lead to personalised DM / Email

    2 items

    Claude Cowork & Content Agent: From meetings and sessions to published pipeline

    3 items

    LinkedIn as a Growth Engine: AI-powered presence without the grind

    1 item

    CRM Intelligence: Your agents feed your pipeline, not just a spreadsheet

    1 item

    Project: Build your agentic workflows & Expected outcome

    1 item

    June 7: (Optional) Office hour support 30 min - 1 hour 1:1 with Grace

    1 item

Free resource

AI-First Growth: Live Build AI Agents for Outbound + Inbound cover image

AI-First Growth: Live Build AI Agents for Outbound + Inbound

Identify the Highest-Leverage Workflow to Automate First

We start with a fast diagnostic to pinpoint the single growth workflow where AI can create the most immediate impact.

Live Build an AI Agent for Signal-Based Outbound & Lead Gen

Build a signal-triggered outbound agent that researches and enriches leads, CRM, scores and prioritizes.

Live Build an AI Agent for Inbound Content Repurposing

Create a content repurposing agent that transforms one core outbound insight into multi-channel content distribution.

Schedule

Live sessions

3-4 hrs

June 6: one-day live course - 3 hours, Hands-on build sessions for senior leaders, growth leaders, CMOs, and founders. June 7: (optional) 30 min - 1 hour personalized 1:1 coaching and consulting with Grace.

Projects

1 hr

Testimonials

  • Grace has helped me launch and grow my business by turning my technical expertise into a clearer market presence. Before working with her, I had limited experience marketing myself. Since then, I’ve started building my LinkedIn presence, launched my website, and begun planning webinars and workshops to grow my audience and client base.

    What stands out about Grace is her structured and practical approach. She doesn’t just give ideas — she helps turn them into actionable steps that feel manageable. Her advice is grounded in real experience from building her own successful AI strategy business, which makes her guidance highly credible and practical.

    Testimonial author image

    James C. Mott, Ph.D.

    Founder | Statistician & Data Science Educator | Ex-IBM
  • “Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you're just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable. She's thoughtful and truly committed to helping others grow. I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership.

    Testimonial author image

    Toey Chitmanasak

    Regional CRM & Data Manager at Michelin
  • Grace combines deep knowledge with a clear, strategic communication style that resonates with everyone (students loved her). She's not only an AI expert, but an experienced marketer, helping us strategise new ideas for growth.

    Testimonial author image

    Caroline Sumartonjo

    Strategic Partnerships & Global Communications
  • Grace brings a unique blend of clarity, energy, and deep expertise to the stage — effortlessly guiding high-level conversations and making complex AI concepts accessible to a broad audience. What sets Grace apart is not only her confidence and ease in front of a crowd but also her strategic insight into how AI can be practically leveraged to drive real business outcomes. Her contributions help bridge the gap between innovation and implementation — a rare and valuable perspective in this space.

    Testimonial author image

    Michael Hughes

    Head of Conference at Techex | Encore Media Group

Frequently asked questions

$280

USD

Jun 6Jun 7
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