Marketer to Marketing Engineer: Get Three AI Marketing Agents of your own

Dino Myers-Lamptey

Marketing Strategist & Agency Founder

Lee Henshaw

Marketing Entrepreneur & Author

We'll train you on how to become a Marketing Engineer

The Marketing Engineer is the person on the marketing team who can spot workflows across market diagnosis, marketing strategy and tactical execution that are worth automating and build the AI agents to automate them on a platform like n8n.

The Marketing Engineer is emerging as one of the most coveted marketing roles in America, with companies now paying salaries between $150,000 and $300,000 to people with just a few years' experience.

This is because the Marketing Engineer has an unrivalled ability to combine basic marketing knowledge with systems thinking.

In just three hours, we will start you on your journey to becoming a Marketing Engineer by providing three AI marketing agents we've built in n8n.

We'll show you how to modify each of these agents in your n8n account so you can immediately start using them in your company or organisation.

You don't need to know how to code to build a marketing agent. You connect your chatbot to n8n and talk these agents into existence. You'll be surprised how easy it is. The skills you are bringing to this role are your marketing experience and oversight.

We're limiting this workshop to 24 people so you'll be in a group of 6 learning together.

What you’ll learn

How AI marketing agents increase the effectiveness and efficiency of marketing campaigns many, many times over.

Your agent will create the market research report that, if it landed on your desk on a Monday morning, would lead you to the right decision
It will then conduct secondary market research into your market to figure out the questions you need to ask in your focus group
And finally, it will complete your positioning statement, which is what you want your customers to think about when they think about you

The agent will question you about what your company stands for and why your customers should believe this
Then it will help you determine the 'point of difference' or 'reason to believe' in your positioning statement
And finally, it will complete your positioning statement, which is what you want your customers to think about when they think about you

How to set your Price Sensitivity Agent to determine the highest best price you can charge for your product or service
It will conduct a Van Westendorp Price Sensitivity Meter survey with 200 of your synthetic customers and then reveal your optimal price
This could be one of the most important contributions you make to your company's financial fortunes as a Marketing Engineer

Workshop agenda

What is the Marketing Engineer?
Why marketing is in decline and needs more Marketing Engineers who can automate workflows because they understand how to combine basic marketing with systems thinking
With your Focus Group Agent, start getting insights from your market
Set up the agent and tell it about your market so it can generate a phantom report for you, run secondary market research, conduct a synthetic focus group and complete the report.
With your Positioning Statement Agent, make an important strategic choice
Debate your 'point of difference' and 'reason to believe' with this agent to arrive at a positioning statement that makes it clear what you want your customer to think about when they think about you
With your Price Sensitivity Agent, you'll know how much to charge
Let your new agent run the Van Westendorp Price Sensitivity Meter for you with 200 synthetic customers and calculate the optimal price for your product before the workshop ends
You're a Marketing Engineer now
Your n8n account now has a Focus Group Agent, Positioning Statement Agent and Price Sensitivity Agent ready to add value to your team and save time.