Courses
Multi-day, guided programs to get real results
Course6 days


The Marketer in The Loop - An Introduction to AI Marketing Workflows in Claude
How to use the AI marketing workflows that CMOs expect in 2026
4.6(58)
Course2 weeks


Marketing for Startups Masterclass
Marketing crash course for startups - learn to launch, grow and raise by diagnosing your market and mastering marketing strategy and tactics
4.8(3)
Course1 day


Measure Your Customer Obsession
Learn how to use an AI Agent to measure and improve your company's customer obsession using the MORTN Scale
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Lightning Lessons
Free, interactive sessions to explore new topics
Lightning Lesson30 minutes


Conduct your first synthetic focus group in Claude
WATCH
Watch now Lightning Lesson30 minutes


Use our ‘Focus Group’ Claude Skill to conduct a focus group
WATCH
Watch now Lightning Lesson30 minutes


How to Use an AI Interviewer to Conduct Market Research
WATCH
Watch now Lightning Lesson30 minutes


How to Conduct a Focus Group with Synthetic Respondents
WATCH
Watch now Lightning Lesson30 minutes


How Claude builds personas for synthetic focus groups
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Watch now Lightning Lesson30 minutes


How AI Marketing Certification Lands You a New Role in 2026
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Watch now Alumni reviews
A great course for marketers looking to optimise their output, streamline processes and reduce admin time to unlock creative and strategic potential in their day to day delivery. A very thoughtful course that really gets what it means to be a marketing specialist in today's world.
Georgia
Cohort 8
Digital Marketing Consultant · AdBeat Marketing
Great pace of learning and jam-packed with so much information!
Faith
Cohort 7
Marketing and Clients Services Manager · The Digital Voice
I really enjoyed this course and love that you can watch it back. I'm quite new to Claude having used Co-Pilot previously but starting a new role meant I would have access to Claude so this has been super valuable as an immersion with some great use cases to prompt some thinking too.
Hassiena
Cohort 7
Marketing Director · Citation
Loved taking The Marketer in the Loop. It was practical, genuinely useful, and made AI in marketing feel much less abstract. I came away with clearer frameworks, better questions, and lots of ideas I can actually use.
Atara
Cohort 7
Student · LSE
Dino and Lee provided good insights and were both engaging and welcoming. Their approach made the AI course informative and enjoyable.
Carol
Cohort 7