Hidden Angels: Find, Attract, and Close the Investors Who'll Back You

Deborah Choi

6x Founder · Angel · MD of Founderland

Find the specific angels most likely to fund you, and be ready when they say yes

Most founders raise the hard way: chasing the same visible VCs everyone else emails, sending a data room that isn't ready, hoping a warm intro appears. You know the round is possible. You just can't tell who will actually back you, or whether you look fundable when they check.

The truth is that investors back people, and the best first money often comes from angels you've never heard of: operators, exited founders, and quiet check-writers who are a great fit for your specific company.

Over six live weeks, you build the three things that get a round closed:

A hand-built list of 25 to 40 non-obvious angels matched to you, each with a specific reason they fit your background and sector.
A founder brand that reads as fundable in the places investors actually check, starting with LinkedIn.
A data room (the documents investors ask for once they're interested: exec summary, deal memo, financials, competitor map, FAQ) that's ready to send the moment someone says yes.

Every week you leave with one real, usable asset. By the end you'll have a targeted CRM of real people, the brand and proof to attract them, and the confidence to close.

What you’ll learn

Go from unsure who'd back you to a hand-picked angel list, a fundable brand, and a data room ready to close in Q4

Use a proven method to surface non-obvious angels: exited founders, operators, and quiet check-writers in your space
Generate a tailored candidate list with AI, then verify each name so it's real
Leave with 25 to 40 angels in a CRM, each with a specific reason they fit you

Complete the Fundraising Readiness Map: your funding target, your pitch, and your data room gaps
Pin down the non-negotiables you won't concede once conversations start
Leave with a clear baseline for the round ahead

Define the core question your brand answers, so investors remember you
Rebuild your individual and team presence on LinkedIn to read as fundable
Leave with a rewritten profile and a consistent way of showing up where investors check

Build the core documents investors actually open: exec summary, deal memo, FAQ, competitor map
Use AI to find the gaps and the tough questions before an investor does
Leave with an organized, shareable data room

Frame your traction as momentum, using both first-tier and second-tier proof
Pin down the one model assumption you can defend crisply to build conviction early
Leave with a three-line traction summary and a defensible number

Learn three negotiation moves built for founders raising from angels
Build the information coalition that gives you leverage before the call
Leave with your moves and a dated plan to start outreach this fall

Learn directly from Deborah

Deborah Choi

Contact

6x Founder · Angel · MD of Founderland

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Who this course is for

The first-time raiser
You're building something and need outside money to grow, but you've never raised before.
The bootstrapper going after capital
You've built with your own money and revenue, but you've hit the ceiling of what you can do alone.
The overlooked founder
You've pitched, but the warm intros and famous VCs haven't materialized.

What's included

Live sessions

Learn directly from Deborah Choi in a real-time, interactive format.

Lifetime access

Every session recorded and shared, so an occasional conflict never costs you a week.

Community of peers

An empowering space to compare targeting, swap which angels replied, and keep momentum between sessions.

Your hidden-angels list, built with you

The centerpiece: a tailored list of 25 to 40 non-obvious angels matched to your company, generated and verified live in the room.

Optional Friday office hours (1:1)

Book a 20-minute slot to work through your own progress with me directly: your angel list, your data room, your pitch, whatever you're stuck on.

A real deliverable every week

You leave each session with something you can use: the readiness map, the data room docs, the traction summary, the CRM, the negotiation plan.

AI workflows that do the heavy lifting

The exact prompts and workflows to surface angels, pressure-test your model, and find the questions you haven't prepared for, without letting AI fake the parts investors probe.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

6 lessons • 6 projects

Week 1

Sep 2—Sep 6

Week 1: Get clear on your raise

2 items

Week 2

Sep 7—Sep 13

Week 2: Signals, part one, your personal brand

2 items

Schedule

Live sessions

2 hrs / week

One 90-minute live workshop each week, Wednesdays. Recorded if you miss it.

Projects

2-4 hrs / week

Each week you build one real asset: your readiness map, your brand, your angel list, your data room. Most take 2 to 3 hours.

Async content

1 hr / week

Short readings, templates, and prompts to support each week's build, plus session recordings if you miss one. Light, most of the work happens live and in your weekly project.