Deborah Choi helps founders get findable and fundable.
I help pre-seed and seed founders get clearer on their raise, find the right investors, strengthen their positioning, and run a more effective fundraising process.
I’ve founded six ventures, raised over €2M, and invested as an Angel. As Managing Director of Founderland, I’ve also seen thousands of fundraising journeys up close, including what gets founders backed and what gets them overlooked.
Most fundraising advice assumes you already have warm introductions and an investor network. My work is for founders who need to build that access for themselves.
Courses
Multi-day, guided programs to get real results
Lightning Lessons
Free, interactive sessions to explore new topics
Before You Pitch: Get the Right Investors to Notice You
How I Find Angel Investors Who Aren’t in the Usual Databases
Before You Pitch: Get the Right Investors to Notice You
The Hidden Angels Framework
Services
Fundraising & Founder Strategy Session
Bring the fundraising, positioning or investor challenge you’re stuck on. Leave 90 minutes later knowing what to do next
Book a 1:1 session
Fundraising Strategy Sprint
Five private sessions to sharpen your fundraising strategy, target the right investors, and run a more effective raise.
Work with me