Deborah Choi
Helping pre-seed & seed founders raise without relying on warm intros.
Deborah Choi helps founders get findable and fundable.
If you’re planning to raise in the next few months, your fundraising has already started. The investors you want should not be seeing your name for the first time when you ask them for money.
I help pre-seed and seed founders build the strategy before the pitch: get clear on the raise, identify who is genuinely a fit, become visible to the right people, and build the materials and outreach that make the round credible. I’ve founded six ventures, raised €2M+, invested as an Angel, and as MD of Founderland have seen thousands of fundraising journeys up close. Most fundraising advice assumes you already have warm introductions. Mine is built for founders who have to create access themselves.
Courses
Multi-day, guided programs to get real results
Lightning Lessons
Free, interactive sessions to explore new topics
How I Find Angel Investors Who Aren’t in the Usual Databases
Before You Pitch: Get the Right Investors to Notice You
Before You Pitch: Get the Right Investors to Notice You
The Hidden Angels Framework
Services
Fundraising Strategy Session
Bring the fundraising decision or bottleneck you’re stuck on. Leave 90 minutes later knowing what to do next.
Book a 1:1 session
Fundraising Strategy Sprint
Five private sessions for founders preparing to enter the market or navigating an active raise.
Work with me
Resources
The Investor Visibility System
10 AI prompts to help you get on the right investors’ radar before you pitch them.
Get the system
Your Investor-Facing Personal Brand
Audit what investors see when they look you up, and strengthen your founder positioning before outreach.
Get the playbook