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Get clear on your voice, your perspective, and how to show up on LinkedIn with personality and confidence.

LinkedIn Organic Growth Strategist

Molly Godfrey

23k on LinkedIn, LinkedIn Visibility Strategist, Lead Generation Expert.

LinkedIn Personal Branding Consultant

Nicole Ramirez

37k on LinkedIn, Inc Magazine Columnist, Viral Content Creator

Spring 2026

People often say, “You’re so funny on LinkedIn, how do you do it?”The truth is, humor isn’t a tactic. It’s a bridge between your expertise &amp; your humanity.When you take everyday moments your audience already relates to...the frustrations, behind-the-scenes realities, “no one talks about this” parts of your work &amp; weave insight into them, something powerful happens.Your ideas feel accessible w/out being dumbed down. People connect to the actual person behind the expertise.That connection builds trust.Today on LinkedIn, helpful but sterile content is everywhere. AI has made technically correct posts easier &amp; more forgettable than ever.The bar for differentiation is no longer information. It’s relatability. It’s perspective. It’s personality.Humor &amp; lightness, when they’re work-safe, observational, and rooted in real “I get it” moments, act as a signal.They help the right people feel comfortable with you, and naturally filter out the ones who don’t resonate.This workshop isn’t about chasing virality or forcing jokes that don’t fit your content pillars.The insight still has to be sharp. The thinking still has to be solid. Humor is simply the delivery system for your actual expertise.

Trust your voice, bring your personality forward & make your insights magnetic.

Shortform frameworks to make your insights more accessible, relatable, memorable

Perfect the art of using metaphors to make your ideas clearer and more memorable

Experiment w/ worksafe humor & relatability as a bridge for insight + connection

Create a system for turning everyday observations into engaging shortform posts

Develop the mindset to take creative risks in content w/out fearing judgement

Business owners who believe in founder-led marketing.

Leaders at big brands who want to build their own online persona (while attracting attention to their role &amp; company).

Freelancers, consultants, and fractionals who want to attract the right kind of visibility.

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Cohort 8

Author of Make It Punchy

Salesforce

Microsoft

Zoom

Dropbox

Atlassian

Emma Stratton 

Founder @ Punchy | Positioning & Messaging Strategist to Top Tech Companies

Cohort 7

Take the guesswork out of good messaging.In this hands-on course, you'll learn how to:✔️ Craft clear, compelling messaging that resonates. ✔️ Use storytelling to shape a strong, human narrative. ✔️ Turn positioning into messaging that works across your site, decks, and sales materials.Whether you’re refining an existing strategy or building from scratch, this course will help you sharpen your thinking, speed up your writing, and give you repeatable frameworks to get to better messaging — faster.

Build the skills (and confidence) to write good messaging

Write better messaging faster with frameworks and formulas

Generate fresh ideas and new angles for your messaging

Feel confident about your messaging chops

Know what great messaging really looks like — and what misses the mark

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

Copywriting

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