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Punchy Messaging for B2B Tech

3 Weeks

·

Cohort-based Course

Learn how to write simple, human messaging that resonates with your customer.

Hosted by

Emma Stratton

Founder @ Punchy | Messaging Strategist to Top Tech Companies

Course overview

Build the skills (and confidence) to write good messaging

Take the guesswork out of how to write good messaging.


In this course, you’ll learn how to translate your technology into clear and compelling messaging that resonates with your target customer on a deeper level – even if you’re new to messaging.


Using frameworks and formulas, you’ll workshop messaging for your own product or company in a small group setting. 


This cohort-based course includes teaching, workshopping and peer discussion, feedback from Emma, Q&A, and templates and resources.

If you write for B2B, this is for you.

01

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

02

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

03

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

What you'll get out of this course

Write better messaging faster with frameworks and formulas

Get to good messaging faster with fewer rewrites and revisions (and less frustration).

Generate fresh ideas and new angles for your messaging

Follow frameworks for better brainstorming so you know how to get out of messaging ruts and into new perspectives.

Workshop your messaging with peers

Get 1-on-1 feedback from Emma and learn from fellow marketers facing similar messaging challenges

Feel confident about your messaging chops

Get clear on how to take messaging from good to great every time and realize how awesome you are at this.

Why people love Emma's training

        Emma's fun and engaging approach inspired me to tackle the hands-on assignments with a lightness and creativity that's often absent in B2B. I was extremely impressed at how Emma put structure around concepts I've been intuitively employing for years. Learning the theory behind the practice helped me inject more energy and emotion into my content.
Trish Sammer

Trish Sammer

Sr Content Marketing Manager, Atlassian
        Before working with Emma, my PMM team experienced challenges writing messaging for our complex products. Emma’s training helped us to remove jargon and tell better product stories using simple and easy-to-understand language. Her training program challenges you to go deep and strip away the fluff from your writing.
Vanessa Lowe

Vanessa Lowe

Marketing Director, Oracle
        With the messaging techniques we've picked up, we're excited to see our audience engagement soar. If you want to add some pizzazz to your messaging game, look no further than Emma's expertise and Punchy Messaging. Trust me, this workshop is a delightful and rewarding investment in your strategy.
Jeremy Castile

Jeremy Castile

VP, Product Marketing, GitKraken
        Emma helped my team of PMMs finally align on a consistent, cross-functional approach to messaging. Her proven methodology helps us cut through the fluff, focusing on the salient points needed to increase our signal strength in the crowded, noisy markets where we operate. 
Paul Donnelly

Paul Donnelly

Sr Director, Industry Strategy, Akamai 
        Emma equipped us with clear frameworks and practical approaches, allowing us to create more impactful messaging for our buyers. The workshops were relaxed and pressure-free, allowing creativity to flow. Emma is a joy to work with — helpful, kind, and truly a master of her craft. Her perspective is refreshing and opened my eyes to new possibilities.
Maaike Klein

Maaike Klein

Brand Communications, Attest
        Emma led our entire PMM team through an immersive, engaging and immediately actionable messaging workshop. The team was able to pick their head out of day-to-day tasks to consider, discuss and practice the messaging and storytelling skills that are at the heart of what we contribute to the business.
Jon Rooney

Jon Rooney

SVP, Product & Solutions Marketing, New Relic

Meet your instructor

Emma Stratton

Emma Stratton

Punchy Founder

Emma is an expert in positioning and messaging for B2B tech. 


At Punchy, she guides the biggest and brightest companies to market-winning strategies and trains product marketers to create clear, simple, human messaging that stands out (and kicks butt). 


To date, she’s consulted with 80+ companies (Loom, Miro, Outreach, and Uber, to name a few) and trained 536 product marketers from teams at leading companies like Akamai, Atlassian, Oracle, Splunk, and more.



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Your Punchy training syllabus

01

Lesson 1: Customer pains and gains

Why strong messaging starts with customer motivation. 

You'll learn what customers care about, where to research those things, and how to get real so that your messaging actually resonates.

02

Lesson 2: Features, benefits, and value props

The rules of value-focused messaging.

You'll learn the difference between features, benefits, and value propositions, and how they affect messaging hierarchy.  

03

Lesson 3: Punchy messaging and copy

Speed up and strengthen headline and body copy creation. 

You'll learn what strong, punchy headlines and body copy look like, why they matter, and how to write them.

04

Lesson 4: Power writing

A step-by-step process for clear, concise, big-impact writing. 

You'll learn easy, bang-for-your-buck writing and editing tips, and a proven way to think through your writing process and execute at speed.

Next available courses

About 10 hours total across 3 weeks

  • Cohort 1: September 15th & 16th, 2023

    Workshops: Fri & Sat 8:30am -11:30am PST

    • On-demand Video Lessons Access: Friday, Sep. 1st
    • Live Workshop 1: Friday, Sep. 15th @ 8:30-11:30am PST
    • Live Workshop 2: Saturday, Sep. 16th @ 8:30-11:30am PST
    • Live Feedback Session: Friday, Sep. 29th @ 8:30-10:30am PST
    • Bonus Q&A Session: Saturday, Sep. 30th @ 8.30-9.30am

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on exercises

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and exercise teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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