Punchy Messaging for B2B Tech Marketing

5.0

(10 ratings)

·

3 Weeks

·

Cohort-based Course

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Course overview

Build the skills (and confidence) to write good messaging

Take the guesswork out of how to write good messaging.


In this course, you’ll learn how to translate your technology into clear and compelling messaging that resonates with your target customer on a deeper level – even if you’re new to messaging.


Using frameworks and formulas, you’ll workshop messaging for your own product or company in a small group setting. 


This cohort-based course includes teaching, workshopping and peer discussion, feedback from Emma, Q&A, and templates and resources.

If you write for B2B, this is for you.

01

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

02

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

03

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

What you'll get out of this course

Write better messaging faster with frameworks and formulas

Get to good messaging faster with fewer rewrites and revisions (and less frustration).

Generate fresh ideas and new angles for your messaging

Follow frameworks for better brainstorming so you know how to get out of messaging ruts and into new perspectives.

Workshop your messaging with peers

Get 1-on-1 feedback from Emma and learn from fellow marketers facing similar messaging challenges

Feel confident about your messaging chops

Get clear on how to take messaging from good to great every time and realize how awesome you are at this.

Course syllabus

5 live sessions • 4 modules • 4 lessons
Expand all modules

    5.0

    (10 ratings)

    What students are saying

    Meet your instructor

    Emma Stratton

    Emma Stratton

    Punchy Founder

    Emma is an expert in positioning and messaging for B2B tech. 


    At Punchy, she guides the biggest and brightest companies to market-winning strategies and trains product marketers to create clear, simple, human messaging that stands out (and kicks butt). 


    To date, she’s consulted with 90+ companies (Loom, Miro, Outreach, ZoomInfo, and Uber, to name a few) and trained over 700 product marketers from teams at leading companies like Akamai, Atlassian, Oracle, Splunk, and more.


    A pattern of wavy dots
    Join an upcoming cohort

    Punchy Messaging for B2B Tech Marketing

    Cohort 4

    $1,150 USD

    Dates

    May 20—June 4, 2024

    Application Deadline

    May 13, 2024

    |

    Bulk purchases

    Learning is better with cohorts

    Learning is better with cohorts

    Active hands-on learning

    This course builds on live workshops and hands-on exercises

    Interactive and project-based

    You’ll be interacting with other learners through breakout rooms and exercise teams

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you

    Frequently Asked Questions

    What happens if I can’t make a live session?
    I work full-time, what is the expected time commitment?
    What’s the refund policy?
    A pattern of wavy dots
    Join an upcoming cohort

    Punchy Messaging for B2B Tech Marketing

    Cohort 4

    $1,150 USD

    Dates

    May 20—June 4, 2024

    Application Deadline

    May 13, 2024

    |

    Bulk purchases

    $1,150 USD

    5.0

    (10)

    ·

    3 Weeks