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Punchy Messaging for B2B Tech Marketing
5.0
(20 ratings)
3 Weeks
·Cohort-based Course
Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.
Punchy Messaging for B2B Tech Marketing
5.0
(20 ratings)
3 Weeks
·Cohort-based Course
Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.
Course overview
Build the skills (and confidence) to write good messaging
Take the guesswork out of how to write good messaging.
In this course, you’ll learn how to translate your technology into clear and compelling messaging that resonates with your target customer on a deeper level – even if you’re new to messaging.
Using frameworks and formulas, you’ll workshop messaging for your own product or company in a small group setting.
This cohort-based course includes teaching, workshopping and peer discussion, feedback from Emma, Q&A, and templates and resources.
If you write for B2B, this is for you.
01
Product marketers who want to write bolder, more human messaging for their tech products and solutions.
02
B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.
03
Tech founders who want to write messaging that makes their product sound simpler and more compelling.
What you'll get out of this course
Write better messaging faster with frameworks and formulas
Get to good messaging faster with fewer rewrites and revisions (and less frustration).
Generate fresh ideas and new angles for your messaging
Follow frameworks for better brainstorming so you know how to get out of messaging ruts and into new perspectives.
Workshop your messaging with peers
Get 1-on-1 feedback from Emma and learn from fellow marketers facing similar messaging challenges
Feel confident about your messaging chops
Get clear on how to take messaging from good to great every time and realize how awesome you are at this.
Punchy Messaging for B2B Tech Marketing
Course syllabus
Week 1
Feb 22—Feb 25
Week dates are set to instructor's time zoneEvents
- Feb
22
Workshop 1: Customer Pains & Gains
Workshop 1: Customer Pains & Gains
Thu, Feb 22, 5:00 PM - 8:00 PM UTC
- Feb
23
Workshop 2: Features, Benefits & Value Props
Workshop 2: Features, Benefits & Value Props
Fri, Feb 23, 5:00 PM - 8:00 PM UTC
Modules
- Customer pains and gainsCustomer pains and gains1 Lesson
- Features, benefits, and value propsFeatures, benefits, and value props1 Lesson
- Punchy messaging and copyPunchy messaging and copy1 Lesson
- Power writingPower writing1 Lesson
Week 2
Feb 26—Mar 3
Week dates are set to instructor's time zoneNothing scheduled for this week.
Week 3
Mar 4—Mar 8
Week dates are set to instructor's time zoneEvents
- Mar
7
Feedback Session
Feedback Session
Thu, Mar 7, 5:00 PM - 7:00 PM UTC
- Mar
8
Bonus Q&A
Bonus Q&A
Fri, Mar 8, 5:00 PM - 6:00 PM UTC
5.0
(20 ratings)
What students are saying
Meet your instructor
Emma Stratton
Punchy Founder
Emma is an expert in positioning and messaging for B2B tech.
At Punchy, she guides the biggest and brightest companies to market-winning strategies and trains product marketers to create clear, simple, human messaging that stands out (and kicks butt).
To date, she’s consulted with 90+ companies (Loom, Miro, Outreach, ZoomInfo, and Uber, to name a few) and trained over 700 product marketers from teams at leading companies like Akamai, Atlassian, Oracle, Splunk, and more.
Be the first to know about upcoming cohorts
Punchy Messaging for B2B Tech Marketing
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on exercises
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and exercise teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you