Punchy Messaging for B2B Tech Marketing

4.8 (29)

·

2 Weeks

·

Cohort-based Course

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Course overview

Build the skills (and confidence) to write good messaging

Take the guesswork out of how to write good messaging.


In this course, you’ll learn how to translate your technology into clear and compelling messaging that resonates with your target customer on a deeper level – even if you’re new to messaging.


Using frameworks and formulas, you’ll workshop messaging for your own product or company in a small group setting. 


This cohort-based course includes teaching, workshopping and peer discussion, feedback from Emma, Q&A, and templates and resources.

If you write for B2B, this is for you.

01

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

02

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

03

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

What you'll get out of this course

Write better messaging faster with frameworks and formulas

Get to good messaging faster with fewer rewrites and revisions (and less frustration).

Generate fresh ideas and new angles for your messaging

Follow frameworks for better brainstorming so you know how to get out of messaging ruts and into new perspectives.

Workshop your messaging with peers

Get 1-on-1 feedback from Emma and learn from fellow marketers facing similar messaging challenges

Feel confident about your messaging chops

Get clear on how to take messaging from good to great every time and realize how awesome you are at this.

What’s included

Emma Stratton

Live sessions

Learn directly from Emma Stratton in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

3 live sessions • 4 lessons

Week 1

Mar 5—Mar 9

    Mar

    5

    Workshop 1

    Wed 3/54:00 PM—7:00 PM (UTC)

    Mar

    7

    Workshop 2

    Fri 3/74:00 PM—7:00 PM (UTC)

Week 2

Mar 10—Mar 16
    Nothing scheduled for this week

Week 3

Mar 17—Mar 18

    Mar

    18

    Live feedback session

    Tue 3/183:00 PM—5:00 PM (UTC)

Bonus

    Customer pains and gains

    1 item

    Features, benefits, and value props

    1 item

    Punchy messaging and copy

    1 item

    Power writing

    1 item

4.8 (29 ratings)

What students are saying

Meet your instructor

Emma Stratton

Emma Stratton

Punchy Founder

Emma is an expert in positioning and messaging for B2B tech. 


At Punchy, she guides the biggest and brightest companies to market-winning strategies and trains product marketers to create clear, simple, human messaging that stands out (and kicks butt). 


To date, she’s consulted with 90+ companies (Loom, Miro, Outreach, ZoomInfo, and Uber, to name a few) and trained over 700 product marketers from teams at leading companies like Akamai, Atlassian, Oracle, Splunk, and more.


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Punchy Messaging for B2B Tech Marketing

Next available courses

About 10 hours total across 3 weeks

  • Cohort 3: February 22nd & 23rd, 2024

    • On-demand Video Access: Thursday, February 8th
    • Live Workshop 1: Thursday, February 22nd @ 9am-12pm PST
    • Live Workshop 2: Friday, February 23rd @ 9am-12pm PST
    • Live Feedback Session: Thursday, March 7th @ 9-11 am PST
    • Q&A Session: Friday, March 8th @ 9-10 am PST

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on exercises

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and exercise teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Punchy Messaging for B2B Tech Marketing