Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.
Take the guesswork out of how to write good messaging.
In this course, you’ll learn how to translate your technology into clear and compelling messaging that resonates with your target customer on a deeper level – even if you’re new to messaging.
Using frameworks and formulas, you’ll workshop messaging for your own product or company in a small group setting.
This cohort-based course includes teaching, workshopping and peer discussion, feedback from Emma, Q&A, and templates and resources.
Product marketers who want to write bolder, more human messaging for their tech products and solutions.
B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.
Tech founders who want to write messaging that makes their product sound simpler and more compelling.
Get to good messaging faster with fewer rewrites and revisions (and less frustration).
Follow frameworks for better brainstorming so you know how to get out of messaging ruts and into new perspectives.
Get 1-on-1 feedback from Emma and learn from fellow marketers facing similar messaging challenges
Get clear on how to take messaging from good to great every time and realize how awesome you are at this.
Punchy Messaging for B2B Tech Marketing
Emma is an expert in positioning and messaging for B2B tech.
At Punchy, she guides the biggest and brightest companies to market-winning strategies and trains product marketers to create clear, simple, human messaging that stands out (and kicks butt).
To date, she’s consulted with 90+ companies (Loom, Miro, Outreach, ZoomInfo, and Uber, to name a few) and trained over 700 product marketers from teams at leading companies like Akamai, Atlassian, Oracle, Splunk, and more.
Active hands-on learning
This course builds on live workshops and hands-on exercises
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and exercise teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you