Build the skills (and confidence) to write good messaging
Take the guesswork out of good messaging.
In this hands-on course, you'll learn how to:
✔️ Craft clear, compelling messaging that resonates.
✔️ Use storytelling to shape a strong, human narrative.
✔️ Turn positioning into messaging that works across your site, decks, and sales materials.
Whether you’re refining an existing strategy or building from scratch, this course will help you sharpen your thinking, speed up your writing, and give you repeatable frameworks to get to better messaging — faster.
What you’ll learn
Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.
Get to good messaging faster with fewer rewrites and revisions (and less frustration).
Follow frameworks for better brainstorming so you know how to get out of messaging ruts and into new perspectives.
Get clear on how to take messaging from good to great every time and realize how awesome you are at this.
Build the skill to confidently assess (and improve) whatever AI gives you.
Learn directly from Emma
Emma Stratton
Founder @ Punchy | Positioning & Messaging Strategist to Top Tech Companies
Who this course is for
Product marketers who want to write bolder, more human messaging for their tech products and solutions.
B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.
Tech founders who want to write messaging that makes their product sound simpler and more compelling.
What's included
Live sessions
Learn directly from Emma Stratton in a real-time, interactive format.
Private 1-1 with Emma
Get a live, private feedback session with Emma.
Signed copy of Make It Punchy
Get a signed, personalized copy of Emma's bestselling book, Make It Punchy.
Proven frameworks and techniques
A toolkit of approaches and formulas to help you nail your messaging, every time.
Community of peers
Stay accountable and share insights with like-minded professionals.
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 6 lessons
Week 1
Jan
13
Session 1: Value props, benefits, and features
Jan
15
Session 2: Storytelling
Week 2
Jan
21
Session 3: Messaging
Schedule
Live sessions
7 hrs
Live workshops with me and a group of your peers.
Tue, Jan 13
5:00 PM—7:00 PM (UTC)
Thu, Jan 15
5:00 PM—7:00 PM (UTC)
Wed, Jan 21
5:00 PM—6:30 PM (UTC)
Pre-workshop video lessons
2 hrs
On-demand video lessons that teach the core course concepts ahead of the live sessions.
Async work
2 hrs
Development of your messaging framework or web page between the live workshops.
Success stories
Our team had the chance to work with Emma in a training session that was not only engaging and fun, but also truly transformative. Emma helped us see our messaging through a completely new lens, challenging our assumptions and sparking fresh ideas. We left the session feeling inspired, energized, and ready to communicate with greater clarity and impact.
Amber Graden
Chief of Staff, Chief of Staff, Business Applications & Agents Marketing, MicrosoftEmma trained a select group of product and content marketers and inject more personality into our messaging. I can highly recommend Emma’s workshops — we learned a ton of new techniques and fresh approaches that we were able to action straight away.
Matt Hodges
Head of Product Marketing Craft, Atlassian
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Frequently asked questions
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$1,295
USD