Figma, Beyond the Basics — For Brand & Marketing Creatives

Katie Meza

Dir. of Brand & EDU | Baseline Design

Grow your Figma skills and build your own brand style guide in one week

Figma fluency for brand and marketing creatives

Figma is now the industry standard, and if you came up on InDesign, Photoshop, or Illustrator, that's a real shift. You're not a beginner, there's just a translation gap. This course closes it.

You’ll learn to open any file and instantly understand how it’s built, work confidently with auto layout, and create a published brand library you can reuse across every client project. 🎨

This course is a great fit if you...

  • Are an Adobe expert and want that same fluency in Figma.

  • You keep getting handed Figma files you can’t confidently navigate.

  • Your team is moving to Figma, and you want to keep setting the standard.

  • You work in brand or marketing, where most Figma resources aren’t built for the way you work.

Here's what's included

➡️ On-demand recordings to learn at your own pace
➡️ Office hours for your questions and feedback on your work
➡️ Lessons on auto layout, styles, and building brand libraries
➡️ A private community of fellow brand creatives for Q&A and support
➡️ A certificate you can share with your employer, clients, or professional network

Training your team?
Email for bulk pricing and private training: maven@baselinedesign.com.

What you’ll learn

Learn Figma’s core craft and speed tools, then build a brand style guide you can reuse for any client.

  • How Figma actually works: get oriented in the workspace and see how it all fits together.

  • Get to know the wider Figma platform: what FigJam, Figma Slides, Figma Make, and Figma Weave each do, and when you'd reach for them.

  • Work the way real teams do by sharing, commenting, and tracking versions together, while picking up the shortcuts that keep you moving fast.

  • Build the foundation every design sits on by setting up your first frame to behave exactly how you want.

  • Set up your styles once and reuse them everywhere, so your work stays consistent and you stop rebuilding the same things.

  • Build the habits that power every style guide by setting your work up to reuse and scale from day one.

  • Finally understand how auto layout actually works, and learn to diagnose and fix it yourself when something looks off.

  • Build templates that hold up by creating polished, on-brand, reusable designs that help you move fast without cutting corners.

  • Work at production speed by turning hours of repetitive work into minutes and adapting a single asset into every format you need.

  • Understanding Figma files and how they're put together, so you can jump in and make changes with total confidence.

  • Understand how components really work by tracing any instance back to its source and seeing how the whole system connects.

  • Understand how variants work by learning why properties turn one component into a flexible system you can reuse anywhere.

  • Build a real style guide by organizing everything your brand needs in one place you can reuse again and again.

  • Turn your layouts into reusable templates by creating a repeatable recipe you can use for any client, any time.

  • Save and publish your style guide so you can load it into any new file.

Learn directly from Katie

Katie Meza

Katie Meza

Director of Brand & Education at Baseline Design | 20-year industry vet

TBWA\Chiat\Day\LA
R
Wieden+Kennedy
Crispin
Adobe
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Who this course is for

  • A seasoned design lead whose team is moving to Figma, ready to learn it quickly while maintaining the high standard they’re known for.

  • A mid-level designer newly expected to work in Figma, ready to go from getting by to genuinely fluent through real work.

  • A creative who sees the craft shifting to Figma, ready to sharpen their skills, stay ahead, and grow into a leader.

What's included

Katie Meza

Live sessions

Learn directly from Katie Meza in a real-time, interactive format.

Lifetime access

Return to the course content and recordings whenever you need a refresher.

Community of peers

Stay accountable by sharing ideas, asking questions, and learning alongside like-minded professionals.

Certificate of completion

Share your new skills with your employer, your clients, or your professional network.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

2 live sessions • 21 lessons

Week 1

Aug 17—Aug 23

    Welcome to Figma for Brand!

    1 item

    Getting Oriented

    4 items

    How Files Are Built

    4 items

    Working Faster

    4 items

    Aug

    20

    Week 1 Check-in

    Thu 8/207:00 PM—8:00 PM (UTC)

Week 2

Aug 24—Aug 28

    Think in Systems

    4 items

    Style Guide Kickoff

    3 items

    Thank you!

    1 item

    Aug

    28

    Open Office Hours

    Fri 8/284:00 PM—5:00 PM (UTC)

Schedule

Live sessions

1-3 hrs

This is a self-paced course you can comfortably finish in a week. Plan for about 8 to 10 hours total, split across five short days of video lessons and hands-on practice. Go at your own speed: pause, rewind, and build alongside each lesson. Most students spend under two hours a day and walk away with a system they built themselves.

    • Thu, Aug 20

      7:00 PM—8:00 PM (UTC)

    • Fri, Aug 28

      4:00 PM—5:00 PM (UTC)

Projects

5 hrs

Your project is a working system you build from scratch. Over the week you'll save reusable styles, create clean assets, read a real client file, then assemble a style guide with your logo, type, colors, and buttons. You'll publish it as a library and reuse it, walking away with a system you can recreate for any client.

Async content

10 hrs

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$299

USD

Aug 17Aug 29
Enroll