Growth & Marketing
Find out how the biggest companies started their growth story; from clever marketing campaigns to product-led growth strategies.
The Art of Product Positioning: Lessons from Airbnb
What you build is important, but how you position it competitively in a crowded market is just as important. Learn about product positioning using Airbnb as a case study and how it positioned itself against century-old hotel brands.
How to Get Started with Digital Advertising (Paid Marketing)
Paid advertising or "performance marketing" is tempting to jump into right away because it's so easy to measure. But with that comes a lot of costly trial and error. Learn how to get started with digital advertising without compromising your business' long term growth.
Digital Marketing Strategy in 2023
Learn digital marketing: SEO, SEM, social media marketing, email marketing, content marketing, and more. The top marketers are using multiple digital marketing channels to reach audience and convert visitors to buyers.
What are Network Effects?
Network effects refers to the value derived from the number of users using a product. The more users, the more valuable. Learn how to incorporate network effects into your product to help your business grow exponentially.
How to Get More Followers on Twitter (without buying them)
Building your own Twitter audience is an amazing way to open doors and sell products online. With the right Twitter strategy, you can generate content ideas, earn impressions, and get more followers.
Getting Your Product’s First 1,000 Users
Get your target audience to adopt your new product. Through 1-1 outreach and clever marketing campaigns, learn how to earn your first 1,000 users. Earn revenue, get feedback, and make your product even better.
Amazon Ads Mastery: Strategies for Accelerating Growth
Unleash the power of Amazon Advertising to drive growth for your business. Learn about the different ad types, targeting techniques, and optimization strategies in this comprehensive guide.
Referral Marketing 101: How to Build a Winning Referral Program
Discover how to build a successful referral program for your business. Learn the essential elements, incentives, promotion tactics, and optimization strategies to drive growth.
7 Ways to Get More Followers on LinkedIn
Get found on Linkedin. Learn how to optimize your profile, write engaging posts, and get more followers on Linkedin. As the #1 professional network, Linkedin offers incredible opportunities to those who act.
Unleashing Growth: Winning Strategies for Online Subscription Services
Discover effective growth marketing strategies and tactics to scale your online subscription service, including refining your value proposition, content marketing, and more.
The 3 Marketing KPIs Every Marketer Should Know
Learn how to measure any marketing effort with 3 foundational metrics: customer acquisition cost (CAC), customer lifetime value (CLV), and conversion rate.
TikTok Marketing: How to Leverage TikTok for Growth
Discover how tech businesses can leverage TikTok's unique features to boost brand awareness, engage with their audience, and drive growth with practical tips and real-world examples.
Navigating SEO: Getting Started with Search Engine Optimization
Discover how to develop an effective SEO strategy for your tech business, driving organic traffic, improving brand visibility, and staying ahead of the competition.
How to Build a Growth Marketing Plan in 2023
Your growth strategy is your company strategy. Learn how to craft a growth marketing strategy including messaging, marketing channels, customer acquisition, and customer retention.
Boost Your Brand with a High-Impact Contest or Giveaway: A Complete Guide
Discover how to plan, promote, and execute a successful contest or giveaway for your tech business, boosting brand awareness and customer engagement.
The Viral Product Playbook: Key Components for Exponential Growth
Discover the secrets to publishing viral content that captivates audiences and drives massive engagement. Learn from proven strategies and real-world examples to achieve content virality.
An Insider's Guide to Landing Coverage in Popular Newsletters and Podcasts
Learn the essential steps to secure coverage in popular newsletters and podcasts, increasing your visibility, credibility, and growth opportunities in the tech industry.
Authenticity and Engagement: The Winning Combo of User-Generated Content
Discover how user-generated content can drive engagement, turn customers into brand ambassadors, and improve SEO for your social media marketing strategy.
Marketing Conversion Funnels from Top Companies in 2023
Learn the stages of a marketing conversion funnel. Also known as a sales or purchase funnel, understand how customers move from interest to purchase. Plus, learn how growth marketers level up their funnel with a post-purchase stage too.
Authentic Affiliate Marketing: Promoting Products While Staying True to Your Audience's Needs
Learn how to stay authentic in your affiliate marketing efforts with these tactics. Discover the secrets to building trust and credibility with your audience and maximizing your affiliate earnings.
5 Growth Courses Marketers Can’t Live Without
Growth marketing, email marketing, and affiliate marketing courses to help you level up your marketing game. Collaborate with other marketers learning alongside you and apply your learning back to your company.
How to Build a Growth Team
Learn how to build a lean, interdisciplinary team to lead your company's growth strategy. Understand the growth mindset your team needs to adopt and the measures of success you can put in place to keep them on the right path.
Make Email Marketing Your #1 Channel
Email marketing is your most cost effective sales channel. Once you collect your prospect's email, you own the relationship with them. Learn to nurture leads and convert when the moment is right to grow your business.
Get Your Email in the Primary Inbox
Get your emails into the Primary inbox with these strategies and tips. Avoid the Updates, Social, and Promotions inboxes where your emails are surely lost forever. Just a few simple tricks and you'll be increasing your opens immediately.
Shaan Puri’s Writing Tips
Shaan Puri shares his writing tips based on years of writing company and public newsletters, and on Twitter and Linkedin. 7 tips to help any aspiring writer level up.
Growth vs Marketing: What's the Difference?
While related, growth and marketing are distinctly different efforts. Learn the difference between growth and marketing and how they contribute to the company's bottom line.
9 Non-Obvious Microsoft Word Tips
Microsoft Word is the most popular (and powerful) word processors in the world. Learn these 9 quick tips to help you become a pro at Microsoft Word.
Social Media Marketing in 2023
Social media is always evolving. There's no telling what the next trend will be, or the next app. Learn how to keep up with top social marketing apps like Instagram and TikTok.
Content Marketing Strategy in 2023
Grab your audience's attention with show-stopping media: articles, podcasts, video, and more. Learn how to build a content marketing strategy based on what the top marketers are doing in 2023.
Arielle Jackson’s Three Pillars of a Strong Brand: Purpose, Positioning, and Personality
Startup brand consultant Arielle Jackson shares her foundation pillars for a strong brand. Trusted by First Round Capital and its network of startups, Arielle works with up and coming brands as they establish themselves in the market.
How to Build and Grow a Newsletter Business
Starting and growing your own newsletter is like creating your own media company. Learn how to write a newsletter your audience wants to read. Increase open rate, get advertisers, and build your personal brand with a newsletter.