10 Unique Instagram Stories Ideas to Make Your Brand Stand Out
Instagram Stories Ideas For Business
With over 500 million daily active users engaging with Instagram stories, it's crucial to stay ahead of the curve with fresh and creative Instagram stories ideas.
Here are ten Instagram stories concepts that will help you stand out from the crowd and captivate your followers.
1. Behind-the-Scenes Content: A Glimpse into the Inner Workings of Your Business
Why It Works
It gives your followers a unique insight into your company culture, processes, and team members.
Ideas for Implementation
- Showcase your office space, giving a virtual tour of your work environment.
- Introduce your team members with a brief bio and fun facts about each person.
- Document the creation process of a product or project, from concept to completion.
2. User-Generated Content: Featuring Your Followers and Customers
Why It Works
Ideas for Implementation
- Share customer reviews, testimonials, or case studies.
- Encourage your followers to submit their own content using a branded hashtag.
- Create a "Fan of the Week" feature, highlighting a loyal customer or follower.
3. Polls and Surveys: Encouraging Interaction and Gathering Feedback
Why It Works
Ideas for Implementation
- Utilize Instagram's poll sticker to ask your followers a question related to your industry or niche.
- Conduct a survey to gather opinions on new ideas for Instagram stories, products or upcoming content.
- Host a "Would You Rather" game, presenting two options and asking your audience to choose their preference.
4. Tutorials and How-To's: Providing Value through Educational Content
Why It Works
They also offer an opportunity to demonstrate the practical applications of your products or services.
Ideas for Implementation
- Create a step-by-step tutorial demonstrating how to use one of your products.
- Offer tips and tricks for navigating common challenges in your industry.
- Share a "hack" or shortcut for solving a problem your audience may face.
5. Contests and Giveaways: Rewarding Your Followers and Boosting Engagement
If you want to learn one of the most fun Instagram engagement ideas, read on.
Why It Works
Ideas for Implementation
- Host a giveaway, asking participants to follow your account, like a post, or tag a friend in the comments.
- Organize a photo contest, inviting your followers to submit their best shots using your products or services.
- Collaborate with another brand or influencer for a joint giveaway, expanding your reach and exposure.
6. Takeovers and Collaborations: Leveraging the Power of Partnerships
Why It Works
Ideas for Implementation
- Invite an industry expert, influencer, or partner brand to take over your Instagram stories for a day.
- Collaborate with a complementary business or influencer on a joint project or event, documenting the process on Stories.
- Share an interview or Q&A session with a thought leader in your field, offering valuable insights and advice to your audience.
7. Countdowns and Teasers: Building Anticipation for Upcoming Events or Launches
Why It Works
Ideas for Implementation
- Utilize Instagram's countdown sticker to promote an upcoming event, sale, or product launch.
- Share sneak peeks or teasers of new products, content, or collaborations.
- Create a series of Stories leading up to a big announcement, revealing small details or hints to keep your audience guessing.
8. Inspirational Quotes and Stories: Motivating and Uplifting Your Audience
Why It Works
Ideas for Implementation
- Share a quote or mantra that reflects your brand's values or mission.
- Post a success story or testimonial from a customer or team member.
- Feature a "Monday Motivation" or "Wisdom Wednesday" series, sharing uplifting content on a regular basis.
9. Interactive Content: Entertaining Your Audience with Fun and Engaging Elements
Why It Works
Ideas for Implementation
- Design a quiz or trivia game related to your niche, challenging your followers to test their knowledge.
- Create a puzzle or riddle for your audience to solve, offering a prize for the first correct answer.
- Utilize Instagram's question sticker to host a "Q&A" session, inviting your followers to submit their questions or topics of interest.
10. Highlights and Roundups: Curating the Best of Your Content and Industry News
Why It Works
Ideas for Implementation
- Share a monthly or weekly roundup of your most popular content, giving your audience an opportunity to catch up on anything they may have missed.
- Curate a selection of industry news, trends, or updates, providing a one-stop-shop for your followers to stay informed.
- Offer a "Top 5" or "Top 10" list of resources, tools, or tips related to your niche, showcasing your expertise and providing value to your audience.
In Conclusion
However, to truly master these techniques and create effective stories, consider enrolling in Maven's online classes. These classes provide comprehensive guidance on leveraging Instagram stories ideas for your business, helping you to connect, engage, and ultimately grow your audience.
With Maven, you'll be well-equipped to generate and implement ideas for stories on Instagram that captivate your followers and elevate your brand.
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