What is a brand manifesto?
Key Elements of a Brand Manifesto
- Mission: The core purpose of your brand and the reason it exists.
- Values: The guiding principles and beliefs that inform your brand's actions and decisions.
- Vision: The long-term aspirations and goals of your brand.
- Voice: The unique tone and style of communication that characterizes your brand.
- Emotional Connection: The feelings and emotions your brand aims to evoke in its audience.
"Your brand is a story unfolding across all customer touchpoints." - Jonah Sachs
How to Write a Brand Manifesto
Step 1: Define Your Brand's Mission
- What problem does your company solve?
- Who are your customers, and how do you improve their lives?
- What makes your brand unique and different from competitors?
Step 2: Identify Your Brand's Values
- What principles guide your company's decision-making process?
- How do you want your brand to be perceived by others?
- What ethical standards does your company adhere to?
Step 3: Develop Your Brand's Vision
- Where do you see your brand in 5, 10, or 20 years?
- What impact do you hope to have on your industry or the world at large?
- How will your company evolve and grow over time?
Step 4: Establish Your Brand's Voice
- How do you want your brand to be perceived by others?
- What adjectives best describe your brand's personality?
- What tone of voice will resonate most with your target audience?
Step 5: Evoke an Emotional Connection
- What emotions do you want your audience to associate with your brand?
- How can you inspire and motivate your audience through your manifesto?
- What stories or narratives can you share to forge a deeper connection with your audience?
Putting It All Together: Crafting Your Brand Manifesto
- Be authentic: Ensure your manifesto reflects the true essence of your brand and is consistent with your company's actions and behaviors.
- Be concise: Keep your manifesto brief and to the point. Aim to capture your brand's essence in a few powerful sentences.
- Be inspiring: Use emotive language and storytelling to create a manifesto that resonates with your audience and inspires action.
- Be consistent: Ensure your manifesto aligns with your overall brand strategy and is reflected in all aspects of your business.
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