Workshop

The Customer Growth Fix: Find the Gaps. Fix What Is Costing You Customers.

Carlotta Tutt Holloway

Experience-Led Growth Strategist

Turn customer journey gaps into clear, revenue-generating opportunities

You’re marketing. You’re posting. You’re trying to stay visible. But if the business still isn’t growing the way you want, the answer may not be “do more marketing.”

The real issue may be what happens after people find you.

Maybe prospects are interested but not buying. Maybe customers buy once and never return. Maybe people love what you do but aren’t referring anyone. Or maybe you simply don’t know which part of the customer journey is costing you the most revenue.

This workshop helps you find out.

You’ll identify where customers are getting stuck, where revenue may be slipping through the cracks, and which opportunities have the greatest potential to increase sales, repeat business and referrals.

Then you’ll choose the highest-value opportunity and build a focused 30-day plan to act on it.

You’ll leave with a clear growth priority, a specific customer experience to improve or create, a revenue goal tied to that move, and a step-by-step plan to put it into action immediately.

What you’ll learn

Find where growth is being lost, identify your highest-value opportunity and build a 30-day plan to turn it into revenue.

  • Map the key stages of your customer journey

  • Spot where prospects and customers are dropping off

  • Identify gaps affecting sales, repeat business, or referrals

  • Connect customer gaps to specific growth levers

  • Estimate which opportunities could create the most revenue

  • Separate urgent opportunities from lower-priority distractions

  • Improve weak everyday customer interactions

  • Create intentional experiences that drive conversion or loyalty

  • Match each experience to the customer action you want next

  • Choose the one opportunity to prioritize first

  • Set a measurable revenue or customer-growth goal

  • Create clear actions, milestones, and success measures

  • Track the customer behaviors that matter most

  • Measure whether your growth move is actually working

  • Use results to refine what you do next

Workshop agenda

  • Where Growth Is Getting Stuck

    Review the customer journey and identify where sales, repeat business, and referrals may be breaking down.

  • The Growth Levers That Matter Most

    Look at the different ways a business can grow and determine which opportunities are most relevant.

  • Find Your Highest-Value Opportunities

    Evaluate customer gaps based on revenue potential, customer impact, speed, and effort.

  • Design the Experience That Moves Them Forward

    Improve an everyday interaction or create an intentional experience that drives the next customer action.

  • Choose Your Priority Growth Move

    Decide what to focus on first and connect that move to a measurable business outcome.

  • Build Your 30-Day Growth Sprint

    Turn the strategy into a practical action plan with milestones, metrics, and a revenue target.

  • Measure, Learn, and Adjust

    Identify what to track so you can see what is working and make smarter growth decisions next.

Learn directly from Carlotta

Carlotta Tutt Holloway

Carlotta Tutt Holloway

Contact

Marketing strategist helping businesses turn experience into growth.

Walmart
Cadillac
Ally
Northwestern Mutual
BMW
See all products from True School by True Root Marketing

Who this workshop is for

  • Established Small Business Owner: You have traction, but growth is inconsistent and you need to know what to fix first.

  • Service-Based Entrepreneur: You’re getting interest, but need more of it to convert into clients, repeat business, and referrals.

  • Retail or Experience-Based Owner: You want to improve the customer experience to increase sales, loyalty, and repeat visits.

What's included

Carlotta Tutt Holloway

Live sessions

Learn directly from Carlotta Tutt Holloway in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

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Frequently asked questions

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Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

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Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$395

USD

Oct 28
·

12–2:30pm EDT

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