Claude for Marketing Leaders: Two Workflows in Two Hours
Tahnee Perry
AI Workflow Strategist
Build a competitive intelligence system and voice-of-customer content workflow
There's a gap between running prompts and having workflows your team can execute consistently without you rebuilding them from scratch every time.
This workshop closes that gap.
In two hours you will build two workflows live in Claude and Cowork, producing:
A competitive intelligence system that produces a leadership-ready briefing
An automation that turns a single call transcript into a case study, FAQ and social post
Every step is demonstrated, then replicated.
You leave with working systems, the prompt templates to run them and a setup guide your team can follow independently.
I've built both of these with marketing teams at L'Oreal, HP and Autodesk.
➡️ The competitive intelligence system replaced four hours of weekly analyst time.
➡️ The transcript workflow cut post-call content production from two days to under thirty minutes.
--
"Thank you for your absolutely fantastic course! It was SO good, Tahnee. Your examples for each step were clear, thorough, and easy to replicate. Your presentation was not only educational and highly useful, but also engaging and enjoyable. Honestly, the two hours flew by!"
-Michael Hughes
Workshop agenda
- 1:00PM EDT
Welcome and Setup Check
We open with a quick orientation so everyone starts in the same place. By the time the first workflow begins, your Claude Projects and Cowork are open and you know exactly where to start.
- 1:15PM EDT
Build a Competitive Intelligence System
In this section you build a Claude Project loaded with your ICP, positioning and competitive context, attach a web search Skill and run a structured search that produces a formatted weekly briefing.
- 2:00PM EDT
Build a Call-to-Content Workflow
Connect Claude Cowork to your call transcript tool, build a Skill sequence and run a live transcript through it. By the end you have a case study, blog post, an FAQ and a social post.
- 2:45PM EDT
Q&A
Open questions from attendees.
Learn directly from Tahnee
Tahnee Perry
AI Strategy & Go-to-Market Consultant | Instructor at Stanford & Section
Who this workshop is for
Marketing directors, VPs and senior marketing leads.
You manage a team, own content and campaign output and report to leadership.
Prerequisites
Active Claude Pro Subscription
You need access to Claude's paid features and Claude desktop.
Call Transcripts
You need access to a call transcript platform such as Gong or Sybill or call transcript files you can import.
What's included
Live sessions
Learn directly from Tahnee Perry in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
$249
USD