The SME AI Roadmap - from tool chaos to governed AI Teammates

Roisin Bennett

AI Strategist & Digital Workforce Lead

Anish M

AI Solutions Architect & Copilot Expert

Stop collecting AI tools. Start fixing where your enquiries actually leak.

Most founder-led service businesses aren't behind on AI - they're scattered. A subscription here, a Copilot licence there, no shared plan, and no idea which lead, quote or proposal task is actually worth handing to AI. That's not an AI problem. It's a GTM problem.

This course is built around a 4-Stage AI Adoption Journey

Assess & Prepare
Gain Momentum
Expand & Integrate
Transform & Lead

Most SMEs stall between stages 1 and 2 because nothing's written down, the use case was picked by enthusiasm not ROI, or nobody owns it. Over 4 weeks, you'll move through that journey using the front of your business as the case study: find where enquiries, quotes and proposals stall, choose the use cases worth building first, design your first governed AI teammate using GRACE, and leave with a real 90-day GTM roadmap your leadership team can act on.

Every framework here - GRACE, the 5-Pillar Readiness Scorecard, the ROI model, the governance structure - is a scaled-down version of how Microsoft trains its own AI Business Solution Architects. You won't leave with more tool subscriptions. You'll leave with a system that fixes where your enquiries actually leak.

What you’ll learn

From tool sprawl and slow enquiries to a governed, ROI-justified 90-day GTM roadmap - built on your own business, not a hypothetical.

Score your tools, data and enquiry-to-customer journey against the 5-Pillar Readiness model.
Leave Week 1 with a Tech Stack Map and your Ideal Customer & GTM Narrative.

Baseline your real GTM numbers - leads, first-response time, proposals sent - then run a live ROI calculation.
Apply the Use, Customise or Create filter so you stop guessing whether to build or buy.

Use GRACE - Goal, Role, Actions, Context, Examples - to build a Lead Qualifier, Quote Responder or Proposal Drafter.
Stress-test it on real enquiries before a human ever reviews its first draft.

Set the GTM sending rule: AI drafts, a named human signs off before anything reaches a customer.
Draft your AI Usage Policy with a plain-English EU AI Act risk lens.

Sequence pilots, refinement and governance across a real 30-60-90 day plan tied to your GTM baseline.
Get a board-ready document, not a slide of buzzwords.

Set up an AI Register, an incident page, and a monthly review that reports GTM numbers first.
Nominate and brief your AI Champion with a reporting template they'll actually use.

Learn directly from Roisin & Anish

Roisin Bennett

Contact

Roisin Bennett is an AI Engineer, AI Strategist, and Chief AI Officer for SMEs.

Anish M

Contact

AI Solutions Architect & Copilot Expert

See all products from Roisin

Who this course is for

You're a founder-led service business owner drowning in enquiries, quotes and proposals, with no plan for AI.
You lead sales, ops or customer service at a small service business and need to prove AI ROI with real numbers.
You've been asked to "sort out AI" for the business and want a real system for leads and follow-up, not a vague mandate.

What's included

Live sessions

Learn directly from Roisin Bennett & Anish M in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Nov 3—Nov 8

From Overwhelmed to Oriented

6 items

Week 2

Nov 9—Nov 15

Picking the Right Battles

6 items

Schedule

Live sessions

3 hrs / week

4 live working sessions (2 hrs each) plus 4 implementation clinics (1 hr each), run weekly. Each session moves you through one stage of your AI roadmap using your own business — live demos, not slides, with direct feedback on your work as you build it.

Weekly business deliverables

1 hr / week

Weekly business deliverables build on each other: a Tech Stack Map, a ranked Use Case Workbook with ROI estimates, a GRACE Agent Design, and a final 90-day AI Roadmap. Each one uses your own business as the case study, so you leave with real, usable documents — not generic templates.

Pre-read frameworks

1 hr / week

Short lessons walk you through each framework before you apply it live — the 5-Pillar Readiness model, the ROI calculation, GRACE, and the six Responsible AI principles — plus a bonus EU AI Act reference card and governance policy starter pack.