Free Lesson
Digital Marketing Team Creation For Business Leaders (Intro)
30 min
Feb 1, 2025 12:00 PM
Virtual (Zoom)
What you'll learn
How to correctly build your digital marketing department
5 steps to align budgets, processes, key performance indicators, systems and people for a rock solid foundation
How to manage your team for consistent efficiency gains
3 core areas to be addressed in order to make your marketing department scalable & predictable resulting in positive ROI
How to tap into larger profitability and market share
4 steps that elevate your department beyond lead generation and sales, transforming it into a profit centre
Why this topic matters
In a 2023 survey of 97 small and medium N. American businesses, 65% said they got poor ROI on their digital marketing spend. If companies could accurately track complex metrics such as poor talent retention, sub-optimal productivity, lost opportunity costs, wasted media budgets, etc. their true ROI would be even worse. Setting up your Digital Marketing Team the RIGHT WAY can be a game changer.
You'll learn from
Raghuram
Led Digital Marketing Teams at 4 Canadian Marketing Agencies Impacting 350+ SMEs
Previously at
