Digital Marketing Team Creation For Business Leaders (Intro)

Hosted by Raghuram

What you'll learn

How to correctly build your digital marketing department

5 steps to align budgets, processes, key performance indicators, systems and people for a rock solid foundation

How to manage your team for consistent efficiency gains

3 core areas to be addressed in order to make your marketing department scalable & predictable resulting in positive ROI

How to tap into larger profitability and market share

4 steps that elevate your department beyond lead generation and sales, transforming it into a profit centre

Why this topic matters

In a 2023 survey of 97 small and medium N. American businesses, 65% said they got poor ROI on their digital marketing spend. If companies could accurately track complex metrics such as poor talent retention, sub-optimal productivity, lost opportunity costs, wasted media budgets, etc. their true ROI would be even worse. Setting up your Digital Marketing Team the RIGHT WAY can be a game changer.

You'll learn from

Raghuram

Led Digital Marketing Teams at 4 Canadian Marketing Agencies Impacting 350+ SMEs

Raghuram brings 20+ years of experience managing business operations, P & L, and distributed multi-disciplinary ITeS (Information Technology enabled Service) teams in India, US and Canada.

This includes 10+ years of digital marketing strategy development, account management, execution, & marketing service delivery experience for all types of small and medium North American businesses, across industries.

This also includes 9+ years of digital marketing agency leadership experience in Canada.

> As a digital marketing strategist, he has directly helped over 25 North American brands with their lead gen and sales enablement.

> As an agency leader, he has indirectly impacted over 350+ small and medium businesses.

Raghuram has worked across 7 verticals including Financial Services, eLearning, Business Process Outsourcing, Professional Services, Media & Entertainment.

Previously at

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Digital Marketing Team Creation For Business Leaders

Raghuram

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